• Drive the planning, execution, optimization, and reporting of lifecycle email campaigns • Develop and execute automated lifecycle campaigns, including user-triggered drip series, recurring scheduled sends, transactional communications, and one-time campaigns. • Develop data-driven audience strategies, including targeting frameworks and eligibility logic to improve campaign accuracy and performance. • Write and optimize clear, persuasive email copy tailored to different audience segments, incorporating dynamic content and personalization best practices. • Partner with our Marketing Automation Team for technical execution, including template production, journey builds, audience segmentation, and QA. • Lead A/B and holdout testing across lifecycle campaigns. Analyze performance to identify key drivers of engagement and revenue, translate insights into actionable recommendations, and communicate results to team and leadership stakeholders. • Contribute to recurring lifecycle planning cycles, develop lifecycle strategies (e.g., new communication flows or journey structures), and support the creation of business cases. • Collaborate with Business Intelligence, Product, Engineering, and Legal to align on data needs, content, compliance, and timing. • Research lifecycle strategies and competitor tactics to identify areas for innovation. • Support lifecycle marketing for additional programs, channels, or cross-sell efforts as team needs evolve.

• Design a program of need to know commands and understanding of Linux. • Create and deliver external content like labs, blogs, how-to videos, tech tips, demos, papers, articles, etc. • Create and deliver concept and technical presentations to Red Hat audiences. • Have an idea about how we can better show up with our product? Programatize that and do it!

• Pipeline Acceleration: Design and execute high-impact 'with' and 'through' marketing programs for regional resellers and MSPs that directly fuel the sales funnel and accelerate deal cycles across your specific geography. • Stakeholder Orchestration: Act as the primary marketing liaison for regional stakeholders, aligning partner enablement with demand generation to ensure a unified go-to-market approach between channel and marketing. • Performance & ROI Management: Own the end-to-end measurement of joint initiatives, utilizing data-driven insights and pipeline inspection to optimize contribution, lead quality, and investment return. • Ecosystem Integration: Orchestrate complex regional activities that incorporate Technology Alliances and Global System Integrators (GSIs) into broader partner campaigns to maximize market reach and solution value. • Operational Excellence: Lead the adoption of Pure Storage marketing automation tools among partners and manage regional marketing budgets (MDF) to ensure operational rigor and strategic alignment of every dollar spent.

• Plan and execute regional events, trade shows, webinars, and customer interviews, ensuring alignment with Mediagenix’s global marketing objectives. • Localize campaign materials in collaboration with Product Marketing • Serve as first contact for trade show booth visitors or inbound leads—qualifying interest, capturing details, and organizing next steps with Sales. • Source and adapt regional customer stories and references for marketing and sales enablement • Brief PR agencies and occasionally draft press releases, newsletters, and event follow-ups to keep audiences engaged and informed. • Maintain brand consistency while adapting messaging to cultural and market-specific contexts. • Support internal Sales and Customer Success teams with localized sales enablement materials to accelerate deal cycles. • Build and maintain updated market intelligence, including targets, prospects, and customer mapping.