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Lifecycle Marketing Manager
Location
California + 20 moreAll locations: California | Florida | Illinois | Kansas | Kentucky | Maine | New Jersey | New Mexico | New York | North Carolina | Ohio | Oregon | Massachusetts | Michigan | Missouri | South Carolina | Tennessee | Texas | Utah | Virginia | Washington
Posted
115 days ago
Salary
$93K - $108K / year
Seniority
Senior
Job Description
Lifecycle Marketing Manager
Credible
• Drive the planning, execution, optimization, and reporting of lifecycle email campaigns • Develop and execute automated lifecycle campaigns, including user-triggered drip series, recurring scheduled sends, transactional communications, and one-time campaigns. • Develop data-driven audience strategies, including targeting frameworks and eligibility logic to improve campaign accuracy and performance. • Write and optimize clear, persuasive email copy tailored to different audience segments, incorporating dynamic content and personalization best practices. • Partner with our Marketing Automation Team for technical execution, including template production, journey builds, audience segmentation, and QA. • Lead A/B and holdout testing across lifecycle campaigns. Analyze performance to identify key drivers of engagement and revenue, translate insights into actionable recommendations, and communicate results to team and leadership stakeholders. • Contribute to recurring lifecycle planning cycles, develop lifecycle strategies (e.g., new communication flows or journey structures), and support the creation of business cases. • Collaborate with Business Intelligence, Product, Engineering, and Legal to align on data needs, content, compliance, and timing. • Research lifecycle strategies and competitor tactics to identify areas for innovation. • Support lifecycle marketing for additional programs, channels, or cross-sell efforts as team needs evolve.
Job Requirements
- 5–9 years of experience in lifecycle or email marketing in a B2C environment.
- Hands-on experience with enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud [preferred], Braze, Iterable, or comparable tools) and working with large databases.
- Experience modifying basic HTML and using dynamic content.
- Strong understanding of segmentation, dynamic content, and email personalization strategies.
- Analytical mindset with the ability to interpret campaign performance and apply insights.
- Knowledgeable of best email practices, including brand consistency, CAN-SPAM, and deliverability.
- Excellent written and verbal communication skills; strong cross-functional collaborator.
- Highly detail-oriented and organized; able to manage multiple projects simultaneously.
- Bachelor’s degree in Marketing, Communications, Economics, or related field—or equivalent experience.
Benefits
- Health insurance
- 401(k) plan
- Paid time off
- Annual discretionary bonus
- Various benefits in accordance with applicable plan documents
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