• Work closely with product, design, and engineering to define AI-powered marketing capabilities and infrastructure within the Vetcove PIMS • Own the strategy for AI-driven marketing journeys, including experimentation frameworks, messaging guardrails, personalization logic, and automation rules • Design and maintain scalable marketing playbooks that enable rapid iteration and growth without hard-coded content • Continuously identify and test growth hacks that clinics can leverage to increase engagement, retention, upsell, and ARPC • Translate proven email and lifecycle marketing strategies into AI-enabled systems that learn and improve over time • Serve as the internal expert on pet parent psychology, messaging, and behavioral triggers • Partner with Product to ideate, prototype, and validate new features that unlock novel growth opportunities for clinics • Use data and experimentation to refine journeys, playbooks, and AI guardrails based on real-world performance • Advocate for scalable, low-effort growth mechanisms that clinics can benefit from automatically • Create clear guidance, examples, and best practices to drive internal alignment and clinic adoption of AI marketing tools

• Own paid performance marketing across Meta, TikTok, and Google - optimizing CAC and ROAS • Lead the social media user acquisition strategy, weekly content calendar review, and light post QA (execution handled by two coordinators and a designer) • Develop creative briefs and partner with coordinators + designer to produce high-performing ad creatives in-house • Drive SEO and ASO to increase organic discovery and app growth, managing intern support for blog content • Improve acquisition funnels end-to-end, from landing pages to app store conversion and retargeting • Optimize high volumes of event catalogue pages maximize conversion & design a system to operationalize the workflow at scale • Launch city-level and national growth campaigns that drive RSVPs, host leads, and GMV • Build repeatable, scalable playbooks across paid, social, and organic channels as Sweatpals expands into new markets • Build and optimize host acquisition funnels, segmentation, and targeting • Analyze performance data, share insights, and make fast, data-backed decisions • Own attribution, reporting, cohort analysis, and experimentation across top-of-funnel channels • Create and manage landing pages + lineup pages with Webflow freelancers and internal teams • Build and scale referral programs for both user and host acquisition • Ensure consistency across paid, organic, landing pages, and city-focused campaigns • Test, learn, and scale what works - with a mindset of continuous improvement • Manage and mentor junior team members

• Press & reach: Secure consistent Tier‑1 crypto/finance coverage; expand distribution across VC, hedge fund, and HNW networks. • Positioning & CTR: Own research marketing pages (messaging, hero, proof, offers) to lift CTR and click‑to‑trial. • Conversion & monetization: Own landing pages, paywalls, CTAs, pricing/packaging tests; reduce friction across web and checkout. • AI SEO / LLM visibility: Build an LLM‑optimized content footprint (structured entities, explainers, citations, Q&A surfaces) with the goal of ranking #1 for priority terms across major LLMs. • Site & CRO: Build high‑conversion pages with clear offers. • Sales assets: Produce crisp one‑pagers and decks mapped to client needs. • Proof & pipeline: Develop case studies with hard metrics; publish and distribute to trigger meetings and sourced revenue.

• Architect and pilot the Revenue Engine. You will transition Paradox from a founder-led marketing approach to a brand-led, repeatable, data-driven engine. • Identify growth levers and pull them yourself. Your obsession: taking a funnel, dismantling it, and rebuilding it to convert 2x better. • Lead from the front, testing hypotheses, launching new channels, and showing the team how it's done. • Continuously assess and refine offer–market fit, architect funnels and campaigns. • Design, launch, and analyze A/B tests, proactively hunt for friction points in the user journey. • Explore and scale new acquisition channels for profitability and volume. • Design and optimize growth loops across acquisition, activation, sales alignment, retention, and expansion. • Manage the Growth team, build your team by sourcing talents, training them, and developing their skills. • Set up feedback loops with the Sales Team Lead to adjust targeting based on lead quality.