• Architect and pilot the Revenue Engine. You will transition Paradox from a founder-led marketing approach to a brand-led, repeatable, data-driven engine. • Identify growth levers and pull them yourself. Your obsession: taking a funnel, dismantling it, and rebuilding it to convert 2x better. • Lead from the front, testing hypotheses, launching new channels, and showing the team how it's done. • Continuously assess and refine offer–market fit, architect funnels and campaigns. • Design, launch, and analyze A/B tests, proactively hunt for friction points in the user journey. • Explore and scale new acquisition channels for profitability and volume. • Design and optimize growth loops across acquisition, activation, sales alignment, retention, and expansion. • Manage the Growth team, build your team by sourcing talents, training them, and developing their skills. • Set up feedback loops with the Sales Team Lead to adjust targeting based on lead quality.

• Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound • 10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!) • Deploy a $1M+ annual growth budget across channels that actually convert • Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut • Build and manage our affiliate program (agencies, consultants, tech partners) • Oversee our outbound and cold email strategy • Work directly with Founders on channel strategy, messaging, and market positioning • Hire and scale the growth team as we hit milestones

Role Description We are hiring a full-time Marketing & Growth Specialist VA to own execution across our marketing and referral channels. The primary purpose of this role is to generate a consistent flow of qualified clients entering intake so clinician caseloads can be filled predictably as the practice scales. This is an execution-first growth role, not a senior strategy, branding, or social-only position. The ideal candidate is comfortable owning paid ads, funnels, and lead generation while producing clear, trust-building marketing assets aligned to women’s mental health. Due to the nature of our audience and brand focus in women’s mental health, female candidates are strongly preferred. Core Responsibilities - Marketing & Demand Generation - Own and optimize Meta (Facebook & Instagram) ad campaigns - Support Google Ads where appropriate - Build and iterate simple landing pages for key clinical niches - Monitor campaign performance and make ongoing optimization decisions - Diagnose and improve lead quality and conversion outcomes - Content & Brand Execution - Create and schedule on-brand content using Canva - Produce professional, trust-building assets aligned to women’s mental health - Ensure creative and messaging support lead generation and conversion, not just engagement - Digital Presence & Trust - Maintain and optimize Google Business Profile - Support basic website updates and SEO tasks - Assist with generating and managing client reviews - Lead & Referral Support - Track leads and referral sources - Support referral outreach systems (OBGYNs, women’s health providers, community partners) - Maintain simple reporting on lead flow and performance trends Out of Scope - Conducting intake sessions - Scheduling clinical appointments - Clinical screening or diagnosis - Billing or general administrative support Qualifications - Hands-on experience independently running Meta ad campaigns - Experience creating and scheduling content using Canva - Familiarity with Google Business Profile management - Basic understanding of funnels, lead tracking, and performance reporting - Ability to work independently from SOPs with minimal oversight Nice-to-Have - Google Ads experience - Healthcare or mental health industry exposure - Referral outreach or partnership support experience What Success Looks Like - Consistent flow of qualified leads entering the intake pipeline - Marketing-attributed booked intakes increasing over time - Improved predictability in clinician caseload fill - Reduced founder involvement in day-to-day marketing execution Compensation - $1,200–$1,800/month + performance bonuses based on KPIs; reviews every 90–120 days

• Own user acquisition strategy across paid, lifecycle, newsletter growth, and partnerships. • Lead growth planning and execution across Meta, Beehiiv, and emerging channels. • Decide where to scale and where to pull back. • Manage agency relationships and external partners. • Set strategy, evaluate performance, and hold them accountable. • Design and optimize lifecycle journeys from first touch through activation, engagement, and conversion to membership and events. • Own funnel performance end-to-end, including conversion rates, acquisition costs, subscriber quality, and downstream impact. • Build and test growth infrastructure, including landing pages, lead magnets, signup flows, and onboarding paths. • Partner closely with content, creator ops, community and sales teams to align growth efforts with network-level priorities. • Translate data into decisions.