• Develop and execute local marketing programs that ladder up to overarching brand campaigns and strategic initiatives • Provide market intelligence to influence strategies that build brand sentiment, drive sales, and increase Customer Lifetime Value. • Track competitor activities and synthesize learnings into monthly reports. • Collaborate with GO marketing team to develop strategies & messages that resonate with local Athletes. • Drive traffic & revenue by cultivating strong relationships in the community through negotiating sponsorships. • Promote assets (such as GameChanger, Sideline Swap, In-Store Services) to sponsorship partners. • Manage tiered giving program within territory. • Deliver level of excellence and professionalism on all relationships, events, and programs.

• US travel required >50% of the time. (This will continue to decrease as the team grows.) • Collaborate closely with sales management, product marketing, field sales, and developer advocacy to design and execute integrated field events that support both immediate and long-term business objectives for ClickHouse. • Translate demand generation strategies into impactful events and experiences by working with cross-functional teams, including engineering, product, and sales leaders, to develop content and promotional strategies that drive high attendance and engagement. • Work with external partners and third-party organizations to co-host events, webinars, and joint marketing initiatives, helping to expand ClickHouse's reach and strengthen its market presence. • Manage the entire event lifecycle, including contracts, planning, logistics, and on-the-ground execution for a variety of events such as trade shows, conferences, hosted events, and webinars. • Develop and implement comprehensive event campaigns, covering audience segmentation, promotional tactics, and follow-up strategies to ensure consistent lead generation and audience engagement. • Track and analyze the performance of field marketing campaigns and events, using data insights to refine strategies and deliver measurable results. • Maintain a detailed event calendar and actively identify new event opportunities that align with ClickHouse’s marketing goals and priorities. • Coordinate all event logistics, ensuring the smooth delivery of materials, booth properties, graphics, promotional items, and equipment throughout transportation and setup. • Provide internal teams with clear guidance on event responsibilities and task assignments, ensuring alignment with company goals and effective collaboration across departments.

• Plan, create, and manually post engaging, original content across all main social platforms. • Collaborate with instructors and partners to source UGC (user-generated content) and testimonials to increase brand credibility and engagement. • Stay updated on changing algorithms and optimize posting times and formats for each platform. • Run community engagement: reply to comments and DMs, spark conversation in stories, groups, and forums, and conduct outreach for local collaborations and cross-promotions. • Update and optimize all website content using Wix and ClassPass to ensure classes, offerings, and promotions are accurate and visually appealing. • Coordinate with operations/admin teams to reflect scheduling changes, service updates, and new events. • Develop, launch, and optimize both organic and paid campaigns; measure and report ROAS (Return on Ad Spend) for each channel. • Promote the use of insurance and FSA payment options in all digital content, ads, and landing pages targeting both clients and trainers. • Actively recruit new trainers by creating targeted digital recruitment campaigns and engaging with prospects online. • Analyze, report, and iterate on campaign and ad performance to continually improve acquisition and brand growth. • Manage and execute three targeted email campaigns per week for sales, promotions, education, or engagement, including outreach for trainer recruitment. • Segment lists for personalized communication. • Build, update, and test automated flows via Klaviyo. Promote insurance and FSA payment options consistently across all emails. • Analyze, report, and optimize open, click, and conversion rates.

• The Scientific P2P & MedEd Marketing Lead will be responsible for the success of an expansive P2P education and promotion platform, encompassing speaker programs, clinical experience roundtables, advisory boards, and other activities. • This role requires senior level marketing expertise and strong strategic and analytical thinking as well as creativity and decision-making skills. • P2P (Peer-to-Peer) strategy, planning, and execution • Develop educational content consistent with overall brand strategy to drive impactful peer to peer engagements. • Lead national and regional peer to peer programming and execution, including development of speaker program materials and coordination with sales leads. • Partner with Medical Affairs to provide commercial perspective on publications, scientific communications, and real-world evidence/ HEOR data generation. • Ensure that all marketing activities are in compliance with regulatory and legal requirements. • Must adhere to Iovance Biotherapeutics’ core values, policies, procedures, and business ethics. • Perform miscellaneous duties as assigned.