• Develop and execute 1:1, 1:few, and 1:many ABM programs that drive pipeline and accelerate deal velocity for Tier-1 enterprise accounts. • Act as the bridge between Marketing and Sales. Lead weekly account-planning sessions to ensure marketing efforts are tightly synchronized with sales outreach. • Deploy multi-channel campaigns across LinkedIn, direct mail (Sendoso/Postal), personalized web experiences, and high-touch executive events. • Work with the content team to "version" existing assets (whitepapers, case studies) to speak directly to the pain points of specific personas (CTOs, VPs of Infrastructure, Site Reliability Engineers). • Track and report on account engagement, pipeline influence, and ROI. You’ll move beyond "leads" to measure Account Health and Buying Committee coverage. • Optimize our ABM tech stack (e.g., 6sense/Demandbase, HubSpot/Salesforce, LinkedIn Campaign Manager).

• Design and implement a comprehensive referral program with plumbing, HVAC, and other trade partners across all Texas locations. • Analyze and replicate successful elements of existing lead generation process for scalable deployment. • Develop partner onboarding, engagement, and retention strategies to ensure long-term program sustainability. • Collaborate with regional leadership in DFW, Houston, and Austin to align program execution with local market needs. • Establish KPIs, tracking systems, and reporting dashboards to measure referral performance and ROI. • Lead cross-functional coordination between marketing, operations, and sales teams to optimize program outcomes. • Prepare and present program updates and results to executive leadership on a regular basis. • Position the program for future expansion into new markets beyond Texas.

• Act as a primary point of contact for clients in the post-production phase of a customer’s journey. • Review completed marketing assets (ads, copy, visuals, PPC setups) before delivery. • Spot issues, inconsistencies, or missed opportunities and be the stakeholder to push improvements. • Coordinate revisions with internal teams to ensure high-quality final results. • Follow clear processes while staying alert to where improvements can be made. • Support PPC-related deliverables by checking structure, messaging, and alignment with clients’ goals. • Make light creative edits using Canva or Photoshop when needed. • Clearly document feedback, changes, and outcomes to keep everything moving smoothly. • Ensure clients receive exactly what they paid for and ideally, more.

• Own the strategy and execution to deliver 2,000+ homeowner leads per month within 12 months, with 60%+ coming from organic channels. • Full P&L responsibility for lead volume, cost-per-lead, and pipeline contribution • Build and lead a small team (SEO, content, social, outreach) – starting with 4 direct reports • Scale organic traffic from current :80k visits/mo to 500k+ visits/mo in 18 months • Dominate Google for high-intent keywords like “sell my house and rent it back,” “sale leaseback,” “sell house stay in it,” “cash home buyers that let you stay,” etc. • Build the #1 thought-leadership brand in sale-leaseback and investor education • Create a repeatable investor acquisition engine (LinkedIn, BiggerPockets, Facebook groups, podcasts, events)