• Plan, create, and manually post engaging, original content across all main social platforms. • Collaborate with instructors and partners to source UGC (user-generated content) and testimonials to increase brand credibility and engagement. • Stay updated on changing algorithms and optimize posting times and formats for each platform. • Run community engagement: reply to comments and DMs, spark conversation in stories, groups, and forums, and conduct outreach for local collaborations and cross-promotions. • Update and optimize all website content using Wix and ClassPass to ensure classes, offerings, and promotions are accurate and visually appealing. • Coordinate with operations/admin teams to reflect scheduling changes, service updates, and new events. • Develop, launch, and optimize both organic and paid campaigns; measure and report ROAS (Return on Ad Spend) for each channel. • Promote the use of insurance and FSA payment options in all digital content, ads, and landing pages targeting both clients and trainers. • Actively recruit new trainers by creating targeted digital recruitment campaigns and engaging with prospects online. • Analyze, report, and iterate on campaign and ad performance to continually improve acquisition and brand growth. • Manage and execute three targeted email campaigns per week for sales, promotions, education, or engagement, including outreach for trainer recruitment. • Segment lists for personalized communication. • Build, update, and test automated flows via Klaviyo. Promote insurance and FSA payment options consistently across all emails. • Analyze, report, and optimize open, click, and conversion rates.

• The Scientific P2P & MedEd Marketing Lead will be responsible for the success of an expansive P2P education and promotion platform, encompassing speaker programs, clinical experience roundtables, advisory boards, and other activities. • This role requires senior level marketing expertise and strong strategic and analytical thinking as well as creativity and decision-making skills. • P2P (Peer-to-Peer) strategy, planning, and execution • Develop educational content consistent with overall brand strategy to drive impactful peer to peer engagements. • Lead national and regional peer to peer programming and execution, including development of speaker program materials and coordination with sales leads. • Partner with Medical Affairs to provide commercial perspective on publications, scientific communications, and real-world evidence/ HEOR data generation. • Ensure that all marketing activities are in compliance with regulatory and legal requirements. • Must adhere to Iovance Biotherapeutics’ core values, policies, procedures, and business ethics. • Perform miscellaneous duties as assigned.

• Develop and execute 1:1, 1:few, and 1:many ABM programs that drive pipeline and accelerate deal velocity for Tier-1 enterprise accounts. • Act as the bridge between Marketing and Sales. Lead weekly account-planning sessions to ensure marketing efforts are tightly synchronized with sales outreach. • Deploy multi-channel campaigns across LinkedIn, direct mail (Sendoso/Postal), personalized web experiences, and high-touch executive events. • Work with the content team to "version" existing assets (whitepapers, case studies) to speak directly to the pain points of specific personas (CTOs, VPs of Infrastructure, Site Reliability Engineers). • Track and report on account engagement, pipeline influence, and ROI. You’ll move beyond "leads" to measure Account Health and Buying Committee coverage. • Optimize our ABM tech stack (e.g., 6sense/Demandbase, HubSpot/Salesforce, LinkedIn Campaign Manager).

• Design and implement a comprehensive referral program with plumbing, HVAC, and other trade partners across all Texas locations. • Analyze and replicate successful elements of existing lead generation process for scalable deployment. • Develop partner onboarding, engagement, and retention strategies to ensure long-term program sustainability. • Collaborate with regional leadership in DFW, Houston, and Austin to align program execution with local market needs. • Establish KPIs, tracking systems, and reporting dashboards to measure referral performance and ROI. • Lead cross-functional coordination between marketing, operations, and sales teams to optimize program outcomes. • Prepare and present program updates and results to executive leadership on a regular basis. • Position the program for future expansion into new markets beyond Texas.