• Develop and own the global content strategy for demand generation and integrated campaigns. • Lead the creation of full‑funnel content, white papers, eBooks, blogs, case studies, videos, web content, and sales enablement. • Transform technical product messaging into engaging, customer‑centric stories. • Manage the global content calendar and align deliverables to campaign and launch priorities. • Build and scale a Content Center of Excellence with standards, templates, and governance. • Oversee content production across web, video, and social, ensuring brand consistency and effective localization. • Stay ahead of industry trends, competitive moves, and emerging content formats. • Optimize content using SEO/AEO best practices, persona insights, and analytics. • Apply knowledge of lead scoring, lifecycle stages, and attribution to strengthen pipeline contribution. • Test, measure, and refine content to improve engagement, conversion, and ROI. • Collaborate with Demand Gen, Product Marketing, Sales, PR, and Analyst Relations on launches and strategic initiatives. • Work with executives to simplify complex strategies into compelling narratives. • Incorporate market research and third‑party insights into thought leadership. • Lead and mentor a high-performing content team and manage agency partners and budget. • Leverage CMS, marketing automation, and analytics tools to streamline operations.

• Post and update content across websites and social media platforms for the resort, brewery, tourism, and golf brands. • Ensure websites and social media accounts are regularly updated with accurate information, including conditions, hours, events, and promotions. • Coordinate and send email newsletters and campaigns to engage and inform customers. • Maintain a structured content calendar to ensure timely posting across all platforms. • Ensure content consistency across all brands within the portfolio. • Coordinate content across multiple platforms, leveraging overlapping audiences to maximize engagement. • Repurpose content across resort, brewery, and tourism brands.

• Ideate, develop, and release a specific short-form video series tailored for social platforms. • Assist in growing Twilio's developer audience through short-form video that educates and entertains developers on Twilio's platform (Content Creation). • Develop content concepts, outlines, and scripts for tutorials and explainers (Pre-Production). • Regularly appear on camera to deliver engaging technical content. • Collaborate with subject-matter experts to ensure content is technically accurate and aligned with developer needs. • Partner with Brand and Marketing teams to review final edits for clarity and quality. • Publish and maintain content across Twilio's developer channels and social platforms (Distribution). • Use analytics and feedback to learn and continuously improve your storytelling.

Role Description This role offers the opportunity to shape and execute high-impact content marketing strategies across multiple channels, combining creativity with analytical thinking. The Content Marketing Strategist will manage projects from concept to execution, crafting compelling content for websites, blogs, social media, email campaigns, and sales collateral. You will work closely with cross-functional teams, translating business objectives into engaging narratives that drive awareness, leads, and conversions. This position emphasizes ownership, attention to detail, and the ability to adapt in a fast-paced, dynamic environment. The role provides autonomy, strategic influence, and the chance to contribute meaningfully to marketing initiatives while enhancing brand presence. - Develop and implement content marketing strategies aligned with business goals and audience needs - Create, manage, and optimize SEO-friendly content for websites, blogs, social media, emails, and gated assets - Build landing pages, CTAs, and sales collateral such as eBooks, infographics, and reports - Monitor content performance and adjust strategies to improve engagement and conversion rates - Coordinate timelines and collaborate with marketing, design, sales, and other teams to ensure project success - Ensure all content aligns with brand guidelines, maintains quality standards, and meets deadlines - Troubleshoot issues, propose solutions, and make critical decisions to keep projects on track Qualifications - 3+ years of experience in content marketing, digital marketing, or related fields - Strong writing, editing, and proofreading skills, with the ability to craft compelling content for diverse audiences - Experience with HubSpot, Figma, or similar marketing and design tools - Understanding of SEO, content optimization, and marketing analytics - Excellent project management skills, with the ability to prioritize multiple tasks and meet deadlines - Strong communication and interpersonal skills for effective collaboration in a distributed team - Ability to work pragmatically, adapt to changing priorities, and contribute strategically to projects Benefits - Fully remote position with flexibility to work from anywhere in India - Opportunity to take ownership of high-impact content projects and campaigns - Collaborative, supportive team environment with a startup mindset - Structured onboarding and dedicated ramp-up period to ensure success - Access to professional development opportunities and career growth - Regular team activities and engagement initiatives to foster connection and learning - Exposure to modern marketing tools, best practices, and emerging content strategies