• Ideate, develop, and release a specific short-form video series tailored for social platforms. • Assist in growing Twilio's developer audience through short-form video that educates and entertains developers on Twilio's platform (Content Creation). • Develop content concepts, outlines, and scripts for tutorials and explainers (Pre-Production). • Regularly appear on camera to deliver engaging technical content. • Collaborate with subject-matter experts to ensure content is technically accurate and aligned with developer needs. • Partner with Brand and Marketing teams to review final edits for clarity and quality. • Publish and maintain content across Twilio's developer channels and social platforms (Distribution). • Use analytics and feedback to learn and continuously improve your storytelling.

Role Description This role offers the opportunity to shape and execute high-impact content marketing strategies across multiple channels, combining creativity with analytical thinking. The Content Marketing Strategist will manage projects from concept to execution, crafting compelling content for websites, blogs, social media, email campaigns, and sales collateral. You will work closely with cross-functional teams, translating business objectives into engaging narratives that drive awareness, leads, and conversions. This position emphasizes ownership, attention to detail, and the ability to adapt in a fast-paced, dynamic environment. The role provides autonomy, strategic influence, and the chance to contribute meaningfully to marketing initiatives while enhancing brand presence. - Develop and implement content marketing strategies aligned with business goals and audience needs - Create, manage, and optimize SEO-friendly content for websites, blogs, social media, emails, and gated assets - Build landing pages, CTAs, and sales collateral such as eBooks, infographics, and reports - Monitor content performance and adjust strategies to improve engagement and conversion rates - Coordinate timelines and collaborate with marketing, design, sales, and other teams to ensure project success - Ensure all content aligns with brand guidelines, maintains quality standards, and meets deadlines - Troubleshoot issues, propose solutions, and make critical decisions to keep projects on track Qualifications - 3+ years of experience in content marketing, digital marketing, or related fields - Strong writing, editing, and proofreading skills, with the ability to craft compelling content for diverse audiences - Experience with HubSpot, Figma, or similar marketing and design tools - Understanding of SEO, content optimization, and marketing analytics - Excellent project management skills, with the ability to prioritize multiple tasks and meet deadlines - Strong communication and interpersonal skills for effective collaboration in a distributed team - Ability to work pragmatically, adapt to changing priorities, and contribute strategically to projects Benefits - Fully remote position with flexibility to work from anywhere in India - Opportunity to take ownership of high-impact content projects and campaigns - Collaborative, supportive team environment with a startup mindset - Structured onboarding and dedicated ramp-up period to ensure success - Access to professional development opportunities and career growth - Regular team activities and engagement initiatives to foster connection and learning - Exposure to modern marketing tools, best practices, and emerging content strategies

• Production of high-reach video and photo content for our social media channels (Instagram & Facebook) • Camera operation & lighting for various formats – from Reels to interviews • Audio recording & video editing • Development of creative storytelling concepts for our startup • Planning and execution of on-site shoots – directly in the startup environment • Post-production: editing, color grading, sound design • Collaboration with our marketing team to develop new content ideas

Role Description We’re looking for a strategic and analytical Senior Manager, Content Marketing to lead the strategy and execution of high-impact content to drive awareness, demand, and growth. This role is ideal for someone who thinks in both narratives and numbers, and who equally enjoys leading people and executing complex content marketing projects. You’ll help build our editorial strategy, oversee a small team of writers/editors, build scalable processes, and partner cross-functionally to power campaigns and growth initiatives. What you’ll own - Content Strategy - Contribute to building a data-driven content strategy aligned to business and pipeline goals. - Identify growth opportunities based on competitive analysis and performance data. - Ensure content supports the full funnel — from awareness to conversion. - Support our SEO and GEO content strategy by ensuring content is optimized and follows EEAT best practices. - Analytics & performance - Help define KPIs and measure content performance across traffic, engagement, rankings, and conversion. - Translate analytics into clear recommendations and strategic pivots. - Partner with marketing ops and demand gen to connect content performance to pipeline impact. - Continuously optimize content investments based on ROI and growth opportunity. - Team leadership & mentorship - Manage and mentor a small team of writers, helping them sharpen their craft and strategic thinking. - Provide clear feedback, editorial direction, and professional development support. - Raise the bar for quality, clarity, and differentiation across all content. - Build scalable processes that improve consistency, speed, and impact. Qualifications - 7+ years of experience in content marketing, ideally in B2B or SaaS. - Deep expertise in SEO strategy and content optimization. - Strong analytical skills and comfort working with marketing performance data. - Proven experience mentoring or managing writers. - Exceptional writing and editing skills. - A strategic mindset paired with operational discipline. - Experience using common marketing tech, such as Google Analytics, SEMRush, AHREFS. Company Description Kaseya is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide.