• Build and maintain the growth operating model, including forecasting, target setting, and capital allocation across acquisition initiatives • Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels such as TikTok and Reddit • Partner with finance and marketing leadership on media budgets, investment decisions, and growth forecasting • Develop measurement and incrementality frameworks that accurately capture performance impact • Manage day-to-day paid acquisition performance across multiple channels, ensuring campaigns hit payback period and efficiency targets • Develop and test ad creative and messaging that improves conversion rates and acquisition costs • Launch and scale new acquisition channels, moving quickly from experimentation to meaningful contribution • Partner with agencies and internal teams to optimize campaign performance and creative production • Leverage AI-powered tools and analytics platforms to improve campaign performance and workflow efficiency • Partner with product teams to ensure acquisition strategies align with the product roadmap and user experience • Work with lifecycle marketing to optimize the full funnel from acquisition through retention • Contribute to go-to-market and growth strategies, including incentives, onboarding experiences, and renewal mechanics • Run structured experiments and share insights across the organization • Analyze marginal ROI across channels to inform budget allocation • Forecast performance gaps and develop strategies to close them • Monitor key unit economics metrics, including CAC, LTV, and payback periods • Build dashboards and reporting that make performance data accessible to stakeholders

• Conducts 100+ outbound calls daily to engage new leads and existing customers to qualify leads and schedule demonstrations for Account Executives. • Researches and identifies key stakeholders and decision-makers in K-12 school districts to ensure tailored and effective outreach. • Consistently follows up with leads to build relationships, maintain engagement, and secure meetings. • Qualify inbound leads from campaigns, events, and referrals to ensure high-value prospects are engaged efficiently. • Uploads, manages, and prioritizes lead lists from conferences, events, and other sources provided by the Account Executive team. • Uses Salesforce CRM and Five9 dialing software to track activity, maintain accurate records, and report progress. • Collaborates with the sales team to refine outreach strategies and achieve team goals. • Stays informed and knowledgeable on offerings to effectively communicates to leads and customers. • Monitors trends and market insights to enhance outreach effectiveness. • Performs other duties as assigned.

• Support discovery sessions, stakeholder interviews, and synthesis. • Translate client inputs into structured analyses and opportunity frameworks. • Develop clear articulation of how RMNs must serve brand objectives. • Ground recommendations in commercial and financial logic. • Own defined workstreams across Retail Media strategy. • Build supporting analyses, financial models, and executive-ready materials. • Support workshop preparation and executive presentations. • Contribute to proposal development and research for new business.

• Responsible for the data-driven optimization of the digital customer journey • Aimed at converting existing traffic and leads into qualified inquiries and long-term customer relationships • Optimization of key conversion points (landing pages, forms, booking flows) • Identification of drop-offs and friction points using quantitative and qualitative data • Building and prioritizing a CRO/Growth backlog and executing A/B and UX tests • Technical implementation of minor adjustments (tracking, events, simple front-end optimizations) • Analysis of user behavior using analytics, heatmap and session-recording tools • Development of scalable growth approaches and evaluation of new tools and methods • Close collaboration with Marketing, Sales, Content, Design and Development