Fitt City

• Own Affiliate Program end-to-end: membership operations, tracking setup, commission structure, payout operations, and ongoing program management across multiple affiliate networks. • Define and maintain the program's commission structure and member benefits — what affiliate members pay, what they receive, and the economics that make it work for both the merchant and us. • Partner with Finance to structure payment flows, invoicing, and revenue recognition for affiliate-sourced transactions across all networks. • Maintain and evolve the standard set of deliverables offered at each enrollment level. • Serve as the single point of truth for each affiliate member's deliverable schedule — briefing affiliate-specific asks into Partner Marketing, Lifecycle Marketing, and other execution teams, and confirming everything lands. • Maintain the affiliate program's marketing inventory: the full list of deliverables available to members, their quality standards, and their capacity constraints. • Build and maintain the value story and ROI case for the affiliate program, both internally and externally. • Act as the affiliate program's subject matter expert in merchant conversations — presenting inventory, explaining economics, and walking merchants through what they unlock by opting in. • Deliver quarterly affiliate-member reporting so every member sees the data that justifies their investment. • Own program-level reporting: member count, enrollment pipeline, affiliate-attributed revenue, deliverable fulfillment rate, and churn.

• Own content and brand strategy across short-form, long-form, and emerging channels • Lead and manage the channel-specific resources — the short-form team and the YouTube / long-form team • Be the guardian of our voice, tone, and brand standard across everything we publish • Translate our ideas and the brand's mission into a clear, prioritized content roadmap • Build and own the systems, calendars, and workflows that keep the engine running without "push" • Own performance, growth, and reporting — and turn insights into the next content bets • Develop the team: set expectations, give direct feedback, and raise the bar on quality

• Own the full growth funnel from acquisition through retention and expansion, with clear revenue and unit economics accountability. • Develop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brand. • Build and optimize a diversified paid acquisition mix, including Meta, Google, affiliates, and emerging channels. • Improve CAC, payback period, and contribution margin through structured experimentation. • Design and run A/B tests across creative, targeting, landing pages, and funnel flows • Lead onboarding, activation, engagement, and retention programs to grow subscription conversion and lifetime value. • Build lifecycle journeys across email, SMS, in-product messaging, and personalization to reduce churn. • Define and evolve the core value proposition and messaging architecture for the subscription offering. • Ensure alignment between acquisition messaging, product experience, and lifecycle communications. • Advance our brand toward category authority in personalized genomics while supporting performance goals. • Champion a data-driven, experimentation-first culture with clear testing roadmaps and impact-based prioritization. • Implement scalable growth processes and infrastructure that enable rapid testing and learning. • Build, mentor, and manage a high-performing marketing team across paid, lifecycle, product, and creative, operating both strategically and hands-on.

• Drive earned media, thought leadership, influencer, and advocacy initiatives • Build relationships with physicians, neuroscientists, veterans, athletes, and key opinion leaders (KOLs) • Develop campaigns across podcasts, webinars, conferences, social media, and digital platforms • Amplify visibility while maintaining scientific credibility and regulatory compliance • Lead marketing initiatives supporting commercialization and post-FDA growth strategy • Develop integrated go-to-market campaigns for clinicians, enterprise partners, patients, and prospective licensees • Support clinic activation, patient acquisition, and enterprise growth initiatives • Partner with executive leadership on company narrative, positioning, and category leadership • Track and optimize KPIs including CAC, conversion, retention, attribution, and marketing ROI • Build dashboards and reporting frameworks to measure campaign effectiveness • Partner cross-functionally with Commercial Operations, Clinical, Data Science, Engineering, and Executive Leadership • Manage agencies, vendors, and external marketing partners as needed • Lead CRM, lifecycle marketing, lead nurturing, and audience segmentation strategies • Develop automated campaigns across email, social, and digital channels • Utilize behavioral data and analytics to improve engagement, retention, and conversion • Ensure marketing communications align with FDA, HIPAA, and healthcare marketing standards • Support compliant promotion of FDA-cleared indications and approved claims • Collaborate on medical, legal, and regulatory (MLR) review processes

• Own the entire growth engine with architecting and running a modern DTC growth system. • Build and continuously evolve growth playbooks with scalable systems. • Oversee multi-million dollar annual spend on paid acquisition and optimize to contribution. • Build repeatable systems for high-volume UGC production and ad concept pipelines. • Build systems that convert organic reach to leads and customers. • Constantly ideate and test offers and funnels for improved AOV and efficiency. • Build a subscription-first growth engine and drive Repeat purchase rate and Cohort LTV. • Lead and develop a high-performance growth org with clear ownership and accountability.

• Own the full partner lifecycle: onboarding, adoption, engagement, renewal, and expansion • Serve as the primary point of contact and trusted advisor for B2B partners • Lead regular check-ins and quarterly business reviews (QBRs) to align on goals, KPIs, and value delivered • Develop and monitor customer health metrics; proactively identify and mitigate risk • Drive retention and expansion through strong relationship management and performance insights • Track account performance and communicate key trends and opportunities to leadership • Manage and provide oversight to an offshore resource supporting partner operations and customer support • Maintain clean account documentation, success plans, and internal trackers • Build scalable playbooks, templates, and processes to improve efficiency and consistency • Partner with Product, Operations, Marketing, and Clinical teams to resolve issues and improve the customer experience • Share customer feedback internally and advocate for improvements that drive retention and growth • Support development of partner-facing enablement and marketing resources (e.g., onboarding materials, training decks, case studies)

• Identify, research, and build outbound lead lists while managing inbound leads • Ensure fast follow-up, strong qualification, and clean CRM hygiene • Maintain a consistent flow of new partnership opportunities • Support and run partner conversations from intro to close (discovery, qualification, pitch, follow-ups, negotiation) • Create polished, data-driven partnership decks and deliver confident presentations • Build and maintain Google Sheets–based trackers, reports, and analyses for pipeline management and forecasting • Clearly communicate the company’s value proposition across different partner types • Help develop a repeatable partnerships playbook across multiple partner segments • Maintain accurate tracking of deals (stages, close dates, next steps, notes, forecasts) • Build lightweight processes and templates to scale the partnerships function • Partner with Operations, Marketing, and Science teams to ensure smooth post-close handoffs • Share partner feedback internally and advocate for improvements that drive conversion and retention • Consistently generating qualified partner meetings on a weekly basis • Expanding pipeline coverage and improving conversion rates across stages • Shortening deal cycles through strong follow-up, structure, and coordination

• Build and lead the customer service function, including hiring, training, and managing a high-performing team • Define the end-to-end customer support experience across email, phone, chat, and in-app channels • Implement and manage customer service platforms (HubSpot, Shopify, Salesforce) • Design and optimize workflows for support, returns, replacements, and issue resolution • Establish SLAs, quality standards, and performance metrics for the team • Implement modern tools including AI chat, automation, and ticket routing while maintaining a high-touch experience • Partner closely with product, engineering, and operations to resolve issues and improve the customer experience • Develop knowledge bases, self-service tools, and support content • Ensure a seamless experience across hardware (device) and software (app) support • Turn customer feedback into actionable insights to inform product and operational improvements

• Own and build the end-to-end sales operations function across DTC and B2B channels • Manage and optimize core commercial systems, including HubSpot, Shopify, and Salesforce • Oversee DTC order flow, including ecommerce operations, payments, and customer order lifecycle • Partner closely with contract manufacturers to align demand planning, production, and fulfillment • Lead demand forecasting and inventory planning in coordination with manufacturing and finance • Manage shipping and fulfillment operations, ensuring a high-quality customer delivery experience • Support B2B sales efforts through quoting, invoicing, and deal desk operations • Build scalable processes for order management, revenue tracking, and reporting • Establish KPIs and dashboards to drive visibility into performance across channels • Identify and implement automation and tooling to improve efficiency and accuracy

• Build and maintain the growth operating model, including forecasting, target setting, and capital allocation across acquisition initiatives • Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels such as TikTok and Reddit • Partner with finance and marketing leadership on media budgets, investment decisions, and growth forecasting • Develop measurement and incrementality frameworks that accurately capture performance impact • Manage day-to-day paid acquisition performance across multiple channels, ensuring campaigns hit payback period and efficiency targets • Develop and test ad creative and messaging that improves conversion rates and acquisition costs • Launch and scale new acquisition channels, moving quickly from experimentation to meaningful contribution • Partner with agencies and internal teams to optimize campaign performance and creative production • Leverage AI-powered tools and analytics platforms to improve campaign performance and workflow efficiency • Partner with product teams to ensure acquisition strategies align with the product roadmap and user experience • Work with lifecycle marketing to optimize the full funnel from acquisition through retention • Contribute to go-to-market and growth strategies, including incentives, onboarding experiences, and renewal mechanics • Run structured experiments and share insights across the organization • Analyze marginal ROI across channels to inform budget allocation • Forecast performance gaps and develop strategies to close them • Monitor key unit economics metrics, including CAC, LTV, and payback periods • Build dashboards and reporting that make performance data accessible to stakeholders