Fitt City

• Drive earned media, thought leadership, influencer, and advocacy initiatives • Build relationships with physicians, neuroscientists, veterans, athletes, and key opinion leaders (KOLs) • Develop campaigns across podcasts, webinars, conferences, social media, and digital platforms • Amplify visibility while maintaining scientific credibility and regulatory compliance • Lead marketing initiatives supporting commercialization and post-FDA growth strategy • Develop integrated go-to-market campaigns for clinicians, enterprise partners, patients, and prospective licensees • Support clinic activation, patient acquisition, and enterprise growth initiatives • Partner with executive leadership on company narrative, positioning, and category leadership • Track and optimize KPIs including CAC, conversion, retention, attribution, and marketing ROI • Build dashboards and reporting frameworks to measure campaign effectiveness • Partner cross-functionally with Commercial Operations, Clinical, Data Science, Engineering, and Executive Leadership • Manage agencies, vendors, and external marketing partners as needed • Lead CRM, lifecycle marketing, lead nurturing, and audience segmentation strategies • Develop automated campaigns across email, social, and digital channels • Utilize behavioral data and analytics to improve engagement, retention, and conversion • Ensure marketing communications align with FDA, HIPAA, and healthcare marketing standards • Support compliant promotion of FDA-cleared indications and approved claims • Collaborate on medical, legal, and regulatory (MLR) review processes

• Own the entire growth engine with architecting and running a modern DTC growth system. • Build and continuously evolve growth playbooks with scalable systems. • Oversee multi-million dollar annual spend on paid acquisition and optimize to contribution. • Build repeatable systems for high-volume UGC production and ad concept pipelines. • Build systems that convert organic reach to leads and customers. • Constantly ideate and test offers and funnels for improved AOV and efficiency. • Build a subscription-first growth engine and drive Repeat purchase rate and Cohort LTV. • Lead and develop a high-performance growth org with clear ownership and accountability.

• Own the full partner lifecycle: onboarding, adoption, engagement, renewal, and expansion • Serve as the primary point of contact and trusted advisor for B2B partners • Lead regular check-ins and quarterly business reviews (QBRs) to align on goals, KPIs, and value delivered • Develop and monitor customer health metrics; proactively identify and mitigate risk • Drive retention and expansion through strong relationship management and performance insights • Track account performance and communicate key trends and opportunities to leadership • Manage and provide oversight to an offshore resource supporting partner operations and customer support • Maintain clean account documentation, success plans, and internal trackers • Build scalable playbooks, templates, and processes to improve efficiency and consistency • Partner with Product, Operations, Marketing, and Clinical teams to resolve issues and improve the customer experience • Share customer feedback internally and advocate for improvements that drive retention and growth • Support development of partner-facing enablement and marketing resources (e.g., onboarding materials, training decks, case studies)

• Identify, research, and build outbound lead lists while managing inbound leads • Ensure fast follow-up, strong qualification, and clean CRM hygiene • Maintain a consistent flow of new partnership opportunities • Support and run partner conversations from intro to close (discovery, qualification, pitch, follow-ups, negotiation) • Create polished, data-driven partnership decks and deliver confident presentations • Build and maintain Google Sheets–based trackers, reports, and analyses for pipeline management and forecasting • Clearly communicate the company’s value proposition across different partner types • Help develop a repeatable partnerships playbook across multiple partner segments • Maintain accurate tracking of deals (stages, close dates, next steps, notes, forecasts) • Build lightweight processes and templates to scale the partnerships function • Partner with Operations, Marketing, and Science teams to ensure smooth post-close handoffs • Share partner feedback internally and advocate for improvements that drive conversion and retention • Consistently generating qualified partner meetings on a weekly basis • Expanding pipeline coverage and improving conversion rates across stages • Shortening deal cycles through strong follow-up, structure, and coordination

• Build and lead the customer service function, including hiring, training, and managing a high-performing team • Define the end-to-end customer support experience across email, phone, chat, and in-app channels • Implement and manage customer service platforms (HubSpot, Shopify, Salesforce) • Design and optimize workflows for support, returns, replacements, and issue resolution • Establish SLAs, quality standards, and performance metrics for the team • Implement modern tools including AI chat, automation, and ticket routing while maintaining a high-touch experience • Partner closely with product, engineering, and operations to resolve issues and improve the customer experience • Develop knowledge bases, self-service tools, and support content • Ensure a seamless experience across hardware (device) and software (app) support • Turn customer feedback into actionable insights to inform product and operational improvements

• Own and build the end-to-end sales operations function across DTC and B2B channels • Manage and optimize core commercial systems, including HubSpot, Shopify, and Salesforce • Oversee DTC order flow, including ecommerce operations, payments, and customer order lifecycle • Partner closely with contract manufacturers to align demand planning, production, and fulfillment • Lead demand forecasting and inventory planning in coordination with manufacturing and finance • Manage shipping and fulfillment operations, ensuring a high-quality customer delivery experience • Support B2B sales efforts through quoting, invoicing, and deal desk operations • Build scalable processes for order management, revenue tracking, and reporting • Establish KPIs and dashboards to drive visibility into performance across channels • Identify and implement automation and tooling to improve efficiency and accuracy

• Build and maintain the growth operating model, including forecasting, target setting, and capital allocation across acquisition initiatives • Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels such as TikTok and Reddit • Partner with finance and marketing leadership on media budgets, investment decisions, and growth forecasting • Develop measurement and incrementality frameworks that accurately capture performance impact • Manage day-to-day paid acquisition performance across multiple channels, ensuring campaigns hit payback period and efficiency targets • Develop and test ad creative and messaging that improves conversion rates and acquisition costs • Launch and scale new acquisition channels, moving quickly from experimentation to meaningful contribution • Partner with agencies and internal teams to optimize campaign performance and creative production • Leverage AI-powered tools and analytics platforms to improve campaign performance and workflow efficiency • Partner with product teams to ensure acquisition strategies align with the product roadmap and user experience • Work with lifecycle marketing to optimize the full funnel from acquisition through retention • Contribute to go-to-market and growth strategies, including incentives, onboarding experiences, and renewal mechanics • Run structured experiments and share insights across the organization • Analyze marginal ROI across channels to inform budget allocation • Forecast performance gaps and develop strategies to close them • Monitor key unit economics metrics, including CAC, LTV, and payback periods • Build dashboards and reporting that make performance data accessible to stakeholders

• Work closely with the executive team to keep priorities aligned • Improve coordination across content, talent, AIIR, partnerships, and other platform initiatives • Create and manage the operating rhythms that keep the business moving • Track key priorities, decisions, and follow-through • Make sure important opportunities do not stall or fall through the cracks • Lead special projects and initiatives that span multiple parts of the business • Take ideas from discussion to execution without needing constant oversight • Step into ambiguous situations, create structure, and move work forward • Own timelines, deliverables, communication, and next steps across high-priority initiatives • Help leadership stay focused on what matters most • Identify where process, communication, or ownership is breaking down • Create practical systems that improve visibility, accountability, and execution • Build workflows that help momentum move across the platform • Improve how information, opportunities, and follow-up are shared across teams • Review inbound opportunities, requests, intros, ideas, and partnership conversations • Assess fit, urgency, and strategic value • Filter what matters, redirect what doesn’t, and elevate the right things to leadership • Own follow-up and next steps when opportunities are worth pursuing • Act as a strong extension of the executive team in both internal and external communication • Lead the development and launch of Fitt Insider's digital and in-person community and membership program • Run with projects like events, partnerships, activations, launches, or new engagement efforts • Coordinate small and mid-sized events from concept through execution • Support partnership development and implementation • Help execute cross-platform campaigns and strategic moments • Stay close to the people, companies, and trends shaping health and wellness • Proactively identify emerging talent, rising executives, breakout companies, and high-value operators • Know when to reach out, build a relationship, or create a touchpoint before there is an immediate need • Help Fitt stay visible and relevant with the people who matter most • Surface new relationships, opportunities, and market signals to the executive team • Turn industry awareness into proactive outreach and action • Own and expand a recurring series of curated executive gatherings across health, wellness, and fitness

• Develop deep knowledge of the product, market, and ROI to effectively position value • Build and manage a high-quality pipeline by identifying and nurturing ideal prospects • Drive full-cycle sales: demo, close, onboard, and expand accounts to meet quarterly goals • Lead onboarding and training to ensure strong adoption and ongoing engagement • Partner with internal teams to share customer feedback and influence product improvements • Organize and support webinars, roundtables, and educational sessions for prospects and customers • Attend industry events and conferences to build pipeline and strengthen relationships • Share sales insights and best practices to support broader team success

• Develop and execute the overarching sales strategy, driving revenue growth**across national retail, regional grocery, specialty retail, DSD distribution, and strategic partnerships. • Recruit, mentor, and scale a high-performance sales team including: • National Account Managers • Regional Sales Directors • Distributor / DSD management • Field sales and merchandising teams • Establish a culture of accountability, ownership, and high performance. • Drive strategic expansion across major retailers including: • Walmart, Target, Walgreens, Kroger, CVS, Costco, Amazon • Emerging national and regional accounts • Negotiate national contracts, secure premium shelf placement, and execute high-impact retail programs. • Work closely with marketing, shopper marketing, and trade marketing to maximize sell-through, promotional effectiveness, and in-store visibility. • Serve as the executive relationship owner for key retail partners, distributors, and broker networks. • Develop accurate forecasting models and sales plans that support company growth targets. • Manage trade spend, retail pricing strategies, and promotional planning to maximize profitability and velocity. • Identify New Channels & Market Opportunities**