• Responsible for the data-driven optimization of the digital customer journey • Aimed at converting existing traffic and leads into qualified inquiries and long-term customer relationships • Optimization of key conversion points (landing pages, forms, booking flows) • Identification of drop-offs and friction points using quantitative and qualitative data • Building and prioritizing a CRO/Growth backlog and executing A/B and UX tests • Technical implementation of minor adjustments (tracking, events, simple front-end optimizations) • Analysis of user behavior using analytics, heatmap and session-recording tools • Development of scalable growth approaches and evaluation of new tools and methods • Close collaboration with Marketing, Sales, Content, Design and Development

• Design and launch Vidmob's demand generation function from scratch — defining our ICP, building target account lists, and executing integrated, multi-channel campaigns across paid media, email, content, events, and ABM that generate qualified pipeline for enterprise sales • Own the marketing budget, making deliberate bets on channels and continuously optimizing based on what's working • Oversee event strategy (conferences, executive dinners, webinars) that generates meaningful pipeline and advances deals • Act as the marketing owner of RevOps functions: manage marketing data hygiene, lead routing, attribution tracking, and campaign performance infrastructure • Partner tightly with Sales to ensure marketing is generating the right conversations with the right accounts at the right time — and use their feedback to sharpen targeting and messaging over time • Build the reporting infrastructure that connects marketing activity directly to pipeline and revenue, and own those numbers in front of leadership • Manage and develop a team, setting clear goals, coaching for performance, and creating a culture of experimentation and accountability • Work cross-functionally with product, sales, and leadership to keep GTM strategy sharp as the platform and competitive landscape evolve

• You'll own the content engine that drives discovery • The web experience that converts visitors into leads • The optimization loops that make both better over time • Develop and own a rolling 12-month content roadmap aligned to GTM motions, product launches, ABX campaigns, and sales cycles • Build a consistent publishing cadence starting with one SEO/AEO-optimized pillar article per week • Own content atomization — every major asset (webinar, guide, case study) produces multiple downstream formats across channels • Ensure all content themes align with ICP targeting to serve as both campaign entry points and nurture touchpoints • Own Verifiable's optimization roadmap across traditional search and Answer Engine Optimization (AEO/AI search) • Drive non-branded organic growth • Monitor how LLMs categorize Verifiable • Partner with web/dev to maintain technical SEO health • Own strategy and execution for inbound conversion paths • Build and manage a continuous A/B and multivariate testing program tied to pipeline outcomes • Lead end-to-end webinar and video production • Scale the webinar program from 2–3 to 6–8 per year • Define and own Verifiable's voice on LinkedIn and Reddit • Partner with internal SMEs to build a thought leadership content system • Implement social listening to track sentiment shifts and brand mentions

• Conceptualize and manage social media and influencer campaigns – from creator partnerships to viral content formats • Own, manage and optimize paid campaigns (Meta, TikTok, YouTube, Google, etc.) • Develop our CRM and retention marketing (email, push, in-app communication) to increase engagement and lifetime value • Identify and test new growth levers and acquisition channels (e.g., partnerships, UGC, community approaches) • Work closely with Content, Product, and Data teams to develop integrated growth initiatives • Analyze performance KPIs and derive concrete recommendations for action