Overline

• Support discovery sessions, stakeholder interviews, and synthesis. • Translate client inputs into structured analyses and opportunity frameworks. • Develop clear articulation of how RMNs must serve brand objectives. • Ground recommendations in commercial and financial logic. • Own defined workstreams across Retail Media strategy. • Build supporting analyses, financial models, and executive-ready materials. • Support workshop preparation and executive presentations. • Contribute to proposal development and research for new business.

• The effective management and coordination of multiple projects or workstreams within a programme of work. • The creation of efficient and well managed project environments from project initiation to close and analysis. • Work closely with clients, teams, and other project managers to plan and identify detailed requirements, facilitate prioritization and defining the definition of done. • Capture, evaluate, and overcome project risks, and produce reports for management and key stakeholders.

• Work closely with the Overline leadership team to understand their growth ambitions, current market and competitive position, brand proposition and differentiators, and co-create an appropriate marketing strategy to meet those goals • Translating the marketing strategy into actionable marketing plans and delivering on those plans using available resources (internal and external partners): • Management of outsourced partner for TFAR production and social media amplification assets, and working with internal teams to recruit the podcast guests • Managing PR conversations both direct with journalists and via Goodway PR agency • Managing the yearly events calendar including budgets, and team allocation for attendance • Managing thought leadership/publishing calendar in conjunction with the leadership team, including playbooks and whitepapers ensuring consistent, high-quality output • Manage content production through internal and external writers, designers, and partners to deliver high-impact, insight-led outputs that drive engagement, support commercial goals, and demonstrate clear ROI • Management of our website (updates to content, SEO and lead tracking) • Management of our social accounts including creation and trafficking of social assets to support our outbound engagement of ICPs across LinkedIn, YouTube and our Podcast channels • Working with the GM to build and manage the yearly marketing budget, tracking spend throughout the year and reporting on this to senior leadership • Measurement and reporting on the effectiveness of our marketing strategy and plans, with qtrly reviews with the leadership team on key metrics and growth impact against plans • Oversee the development of marketing collateral, brand guidelines (including all creative assets), and sale enablement materials including presentations and pitch materials, case studies and one-pagers. • Support ABM efforts with tailored content, messaging, and engagement materials for priority accounts • Assist the GM and new business development team with managing key industry partnerships such as ISBA, WFA and ANA • Continually seeking out ways to improve the effectiveness of our marketing strategy and brand positioning • Key tent pole events planning and management in conjunction with external partners, the BD and practice team leads