• Design and launch Vidmob's demand generation function from scratch — defining our ICP, building target account lists, and executing integrated, multi-channel campaigns across paid media, email, content, events, and ABM that generate qualified pipeline for enterprise sales • Own the marketing budget, making deliberate bets on channels and continuously optimizing based on what's working • Oversee event strategy (conferences, executive dinners, webinars) that generates meaningful pipeline and advances deals • Act as the marketing owner of RevOps functions: manage marketing data hygiene, lead routing, attribution tracking, and campaign performance infrastructure • Partner tightly with Sales to ensure marketing is generating the right conversations with the right accounts at the right time — and use their feedback to sharpen targeting and messaging over time • Build the reporting infrastructure that connects marketing activity directly to pipeline and revenue, and own those numbers in front of leadership • Manage and develop a team, setting clear goals, coaching for performance, and creating a culture of experimentation and accountability • Work cross-functionally with product, sales, and leadership to keep GTM strategy sharp as the platform and competitive landscape evolve

• You'll own the content engine that drives discovery • The web experience that converts visitors into leads • The optimization loops that make both better over time • Develop and own a rolling 12-month content roadmap aligned to GTM motions, product launches, ABX campaigns, and sales cycles • Build a consistent publishing cadence starting with one SEO/AEO-optimized pillar article per week • Own content atomization — every major asset (webinar, guide, case study) produces multiple downstream formats across channels • Ensure all content themes align with ICP targeting to serve as both campaign entry points and nurture touchpoints • Own Verifiable's optimization roadmap across traditional search and Answer Engine Optimization (AEO/AI search) • Drive non-branded organic growth • Monitor how LLMs categorize Verifiable • Partner with web/dev to maintain technical SEO health • Own strategy and execution for inbound conversion paths • Build and manage a continuous A/B and multivariate testing program tied to pipeline outcomes • Lead end-to-end webinar and video production • Scale the webinar program from 2–3 to 6–8 per year • Define and own Verifiable's voice on LinkedIn and Reddit • Partner with internal SMEs to build a thought leadership content system • Implement social listening to track sentiment shifts and brand mentions

• Conceptualize and manage social media and influencer campaigns – from creator partnerships to viral content formats • Own, manage and optimize paid campaigns (Meta, TikTok, YouTube, Google, etc.) • Develop our CRM and retention marketing (email, push, in-app communication) to increase engagement and lifetime value • Identify and test new growth levers and acquisition channels (e.g., partnerships, UGC, community approaches) • Work closely with Content, Product, and Data teams to develop integrated growth initiatives • Analyze performance KPIs and derive concrete recommendations for action

• Acts as a consultant and advisor. • Advocates change and can create an understandable vision for the company's future to others. • Resourceful and uses innovative approaches to solve problems. • Creates value by providing direction, feedback and vision. • Grows, mentors, motivates and develops organizational talent. • Manage the day-to-day business needs of all bank partner/account relationships within an assigned portfolio. • Management of assigned portfolio includes regular status reporting and ongoing maintenance of portfolio. • Make recommendations to assigned Account Executive (AE) regarding improvement opportunities to existing bank partner leads to increase closing %. • Works with internal departments to ensure a high level of support for the client. • Planning and implementing a focused, high value bank strategy for increasing leads. • Monitoring progress by assessing, reporting and articulating results to key internal groups. • Teaming with credit and risk management, product and technical groups to ensure customer service goals are met while resolving complex customer inquiries in a timely manner.