**What You Will Be Doing / Responsibilities and Duties** **Website Strategy & Governance** - Own website strategy and digital experience vision - Manage a prioritized roadmap tied to pipeline impact - Establish structured intake and evaluation processes - Apply AI-assisted prioritization - Safeguard strategic focus and conversion performance **High-Intent Growth & CRO** - Improve Demo and Sales inquiry performance - Design ICP- and persona-based journeys - Use AI to identify friction, generate test ideas, optimize messaging, and predict intent - Lead structured experimentation (A/B, CTA, layout testing) - Continuously optimize conversion architecture Primary KPIs: High-intent conversion rate, Demo growth, Sales-accepted leads, Website-influenced pipeline **AI-Driven Personalization** - Personalize by industry, behavior, source, and buyer stage - Dynamically adapt messaging, proof points, and CTAs - Integrate behavioral data with AI-based intent scoring - Align with Demand Gen and GTM Operations **Analytics & AI-Augmented Decision Making** - Define KPIs linking web behavior to revenue - Use AI to surface trends, forecasts, and lift opportunities - Build automated executive dashboards - Translate insights into prioritized actions - Increase experimentation velocity **Brand & Digital Experience** - Ensure consistent, differentiated brand expression - Validate messaging clarity with AI testing - Balance brand governance with performance optimization - Partner with Brand and Product Marketing **SEO & AI Discovery** - Optimize architecture for semantic and AI search - Structure content for answer engines and LLM visibility - Use AI to identify gaps and intent clusters - Monitor traditional and AI-based search performance **AI-Enabled Team Operations** - Embed AI into briefs, QA, reporting, and launches - Establish responsible AI governance - Train and mentor the web team - Drive efficiency without compromising quality **Cross-Functional Leadership** - Partner with Product, Sales, Corporate, and Demand Generation - Align on lead quality and conversion impact - Lead sprint planning and roadmap reviews - Mentor web team and maintain disciplined execution **What Success Looks Like** - Growth in high-intent conversions (Demo, Talk to Sales) - Increased website-sourced pipeline - Faster, AI-powered experimentation cycles - Personalized journeys driven by behavioral and intent data - Clear governance and predictable roadmap execution - AI embedded in daily workflows to improve speed and scale

• Own the entire creative testing funnel, from concept generation to winner identification. • Design and execute a high-velocity growth engine with zero downtime in creative testing. • Continuously generate and test 15–30 creatives in parallel, producing and validating 50+ concepts per day using AI tools. • Define winners strictly (≥100 conversions in a single day at target CPA) and kill underperforming concepts quickly. • Initiate aggressive scaling of validated concepts through creative, CTA, visual, actor/avatar, and environment variations. • Launch parallel localization across priority languages (DE, FR, ES, IT) and emerging markets. • Maintain CPA discipline during scale, including blended CPA across cold traffic and retargeting. • Build and manage retargeting campaigns contributing 10%+ of total conversion volume. • Execute and optimize campaigns across Meta, Google Display and Performance Max, Google and Bing retargeting, and emerging channels (TikTok, Reddit, X, AppLovin). • Maintain strict asset naming conventions and campaign organization. • Own creative and performance analytics, including daily reviews, centralized tracking, and rolling performance reports. • Track CPA, CVR, ARPU, and LTV projections to ensure healthy unit economics. • Build and maintain automation workflows for creative performance tracking with 12-hour update cycles. • Translate performance insights into actionable creative direction for producers. • Collaborate daily with UX researchers and data teams to identify new persona and avatar opportunities. • Provide direct, detailed feedback to creative teams and ensure concepts target real, high-intent adult use cases.

• Lead big-picture product strategy for COURIER’s national newsletter, web, social video, and podcast content • Direct the planning and execution of a division-wide strategic plan with division, team, and individual level KPIs • Establish a compelling and consistent voice and visual brand across COURIER’s national newsletter, video and podcast products, social content, and events • Be an external representative and ambassador of COURIER within the media, civic, and advocacy sectors • Sit on COURIER’s executive leadership team and report to directly to the CEO, as well as to the organization’s Board of Directors • Collaborate with the CRO and revenue team to develop and deploy national product, events, grassroots fundraising, and other monetization strategies • Ensure all national products demonstrate mission, brand, and market fit through measurable audience growth, engagement, and revenue generation • Identify external partnerships, talent, and product acquisition opportunities to advance COURIER National’s growth, revenue, and impact objectives • Manage COURIER’s national division, including editorial, comms, marketing, and creative

• Own the engine that makes Shuru visible, credible, and discoverable • Build and scale the inbound lead engine — quality pipeline, not vanity metrics • Run structured experiments across channels • Build SEO strategy: keyword architecture, topical authority, technical hygiene • Improve Shuru's presence in AI-generated answers • Create long-form assets optimized for search and buyer intent • Manage Shuru's LinkedIn company page with a consistent presence • Plan and oversee video content — scripting to distribution • Use AI tools for ideation, drafting, and repurposing • Own the editorial calendar and content ops