• Own the entire creative testing funnel, from concept generation to winner identification. • Design and execute a high-velocity growth engine with zero downtime in creative testing. • Continuously generate and test 15–30 creatives in parallel, producing and validating 50+ concepts per day using AI tools. • Define winners strictly (≥100 conversions in a single day at target CPA) and kill underperforming concepts quickly. • Initiate aggressive scaling of validated concepts through creative, CTA, visual, actor/avatar, and environment variations. • Launch parallel localization across priority languages (DE, FR, ES, IT) and emerging markets. • Maintain CPA discipline during scale, including blended CPA across cold traffic and retargeting. • Build and manage retargeting campaigns contributing 10%+ of total conversion volume. • Execute and optimize campaigns across Meta, Google Display and Performance Max, Google and Bing retargeting, and emerging channels (TikTok, Reddit, X, AppLovin). • Maintain strict asset naming conventions and campaign organization. • Own creative and performance analytics, including daily reviews, centralized tracking, and rolling performance reports. • Track CPA, CVR, ARPU, and LTV projections to ensure healthy unit economics. • Build and maintain automation workflows for creative performance tracking with 12-hour update cycles. • Translate performance insights into actionable creative direction for producers. • Collaborate daily with UX researchers and data teams to identify new persona and avatar opportunities. • Provide direct, detailed feedback to creative teams and ensure concepts target real, high-intent adult use cases.

• Lead big-picture product strategy for COURIER’s national newsletter, web, social video, and podcast content • Direct the planning and execution of a division-wide strategic plan with division, team, and individual level KPIs • Establish a compelling and consistent voice and visual brand across COURIER’s national newsletter, video and podcast products, social content, and events • Be an external representative and ambassador of COURIER within the media, civic, and advocacy sectors • Sit on COURIER’s executive leadership team and report to directly to the CEO, as well as to the organization’s Board of Directors • Collaborate with the CRO and revenue team to develop and deploy national product, events, grassroots fundraising, and other monetization strategies • Ensure all national products demonstrate mission, brand, and market fit through measurable audience growth, engagement, and revenue generation • Identify external partnerships, talent, and product acquisition opportunities to advance COURIER National’s growth, revenue, and impact objectives • Manage COURIER’s national division, including editorial, comms, marketing, and creative

• Own the engine that makes Shuru visible, credible, and discoverable • Build and scale the inbound lead engine — quality pipeline, not vanity metrics • Run structured experiments across channels • Build SEO strategy: keyword architecture, topical authority, technical hygiene • Improve Shuru's presence in AI-generated answers • Create long-form assets optimized for search and buyer intent • Manage Shuru's LinkedIn company page with a consistent presence • Plan and oversee video content — scripting to distribution • Use AI tools for ideation, drafting, and repurposing • Own the editorial calendar and content ops

APPLICATION DEADLINE: Friday, April 17th at 5:00pm central time, we encourage you to apply soon if interested. We recognize that job searching can sometimes feel uncertain and are committed to keeping you informed throughout the process. Thank you for considering M-Files as your next career opportunity. Who We Are M-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows—to enable secure collaboration, automate processes, and ensure governance. Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries. At M-Files, our Guiding Principles unite us across diverse cultures and personalities: - Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results. - Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together. - Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed. To learn more about us we encourage you to visit our company page. To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work. Summary of the Role Own and evolve the global website as a strategic growth engine and core driver of high-intent demand. In this role, the website is treated as a revenue-generating product, with full ownership of strategy, prioritization, and performance. You will shape the end-to-end customer journey, optimize conversion pathways, and directly influence demo volume, sales inquiries, and pipeline creation. This is a highly visible, AI-forward opportunity where you will embed AI across analytics, experimentation, personalization, and workflows to accelerate insight, improve decision-making, and increase execution velocity, while delivering a differentiated, high-performing digital experience. This is an opportunity for someone who thinks like a product owner, operates like a growth leader, and is excited to redefine how AI shapes modern web experiences. This role is well-suited for someone who enjoys operating with pace and ownership, and who brings a thoughtful, results-oriented approach to navigating a fast-moving environment. You are comfortable prioritizing effectively, making informed decisions, and consistently delivering measurable outcomes while partnering cross-functionally with senior stakeholders. What You Will Be Doing / Responsibilities and Duties Website Strategy & Governance - Own website strategy and digital experience vision - Manage a prioritized roadmap tied to pipeline impact - Establish structured intake and evaluation processes - Apply AI-assisted prioritization - Safeguard strategic focus and conversion performance High-Intent Growth & CRO - Improve Demo and Sales inquiry performance - Design ICP- and persona-based journeys - Use AI to identify friction, generate test ideas, optimize messaging, and predict intent - Lead structured experimentation (A/B, CTA, layout testing) - Continuously optimize conversion architecture Primary KPIs: High-intent conversion rate, Demo growth, Sales-accepted leads, Website-influenced pipeline AI-Driven Personalization - Personalize by industry, behavior, source, and buyer stage - Dynamically adapt messaging, proof points, and CTAs - Integrate behavioral data with AI-based intent scoring - Align with Demand Gen and GTM Operations Analytics & AI-Augmented Decision Making - Define KPIs linking web behavior to revenue - Use AI to surface trends, forecasts, and lift opportunities - Build automated executive dashboards - Translate insights into prioritized actions - Increase experimentation velocity Brand & Digital Experience - Ensure consistent, differentiated brand expression - Validate messaging clarity with AI testing - Balance brand governance with performance optimization - Partner with Brand and Product Marketing SEO & AI Discovery - Optimize architecture for semantic and AI search - Structure content for answer engines and LLM visibility - Use AI to identify gaps and intent clusters - Monitor traditional and AI-based search performance AI-Enabled Team Operations - Embed AI into briefs, QA, reporting, and launches - Establish responsible AI governance - Train and mentor the web team - Drive efficiency without compromising quality Cross-Functional Leadership - Partner with Product, Sales, Corporate, and Demand Generation - Align on lead quality and conversion impact - Lead sprint planning and roadmap reviews - Mentor web team and maintain disciplined execution What Success Looks Like - Growth in high-intent conversions (Demo, Talk to Sales) - Increased website-sourced pipeline - Faster, AI-powered experimentation cycles - Personalized journeys driven by behavioral and intent data - Clear governance and predictable roadmap execution - AI embedded in daily workflows to improve speed and scale