• Create and execute the North America marketing plan to complement central activations and help maximize loyalty and sales of the Tobii Dynavox portfolio. • Liaise with local sales teams to develop local marketing activities and ensure zone initiatives align with local business needs. • Manage, plan and produce content across digital channels, including website, local social media channels, and email communications. • Support community management across our social media platforms, building engagement and strengthening relationships with target audiences. • Coordinate and manage the assigned go-to-market marketing activities. • Assist in the development and distribution of central marketing and communications, ensuring accurate localization of content to meet U.S. and Canadian contexts. • Lead local projects and oversee central ones, managing timelines and keeping stakeholders informed.

• Collaborate closely with sales, cross-functional teams, channel partners, and key account customers to localize global marketing/campaign strategies with ANZ market in mind • Drive brand awareness, consumer engagement, and increase product sales in ANZ market • Develop and implement comprehensive marketing plans aligned with regional business objectives and target audience preferences • Manage and optimize marketing budget to ensure maximum ROI on all campaigns and initiatives • Analyze market trends, consumer behavior, and competitor activities to inform marketing strategies • Create and oversee the production of marketing materials, including digital content, print collateral, and promotional items • Plan and execute multi-channel marketing campaigns across digital, social media, email, and traditional platforms • Collaborate with the global/regional marketing team to ensure consistent brand messaging and adapt global campaigns for ANZ market • Monitor and report on key performance indicators (KPIs) for all marketing activities, providing insights and recommendations for improvement • Coordinate with the sales team to develop targeted strategies for key accounts and support their efforts to increase market share and shelf space • Ensure compliance with local advertising regulations and brand guidelines in all marketing initiatives

• Develop and Execute Campaigns: Plan, launch, and optimize multi-channel marketing campaigns across email, social media, content, and digital ads to drive lead generation and brand awareness. • Content Strategy and Creation: Collaborate with internal stakeholders to craft compelling content (blogs, case studies, emails) that engages target audiences in both the government and commercial markets. • Grow Social Media Presence: Build company and product awareness on social channels. Work with leadership to build their profiles and amplify thought leadership content they’re creating. • Implement Marketing Automation: (Hubspot) Leverage Hubspot to create nurture campaigns for new leads. • Manage Events & Webinars: Plan, coordinate, and execute events and webinars to engage prospects and customers, supporting the overall marketing funnel.

• Define the strategic vision and roadmap for the Customer Data Platform to support marketing and business objectives • Develop and maintain the CDP adoption framework, ensuring alignment with enterprise data governance and privacy standards • Lead the segmentation and audience strategy, enabling precise targeting, personalization, and measurement across channels • Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases and compliance requirements • Partner with MarTech, CRM, and Analytics teams to design scalable data flows between systems (CRM, SFMC, eCommerce, etc.) • Collaborate with InfoSec and Privacy teams to uphold data protection, consent management, and ethical data practices • Manage external vendors and implementation partners to ensure delivery of business and technical outcomes • Define KPIs and success metrics to measure data activation efficiency, segmentation accuracy, and campaign effectiveness in partnership with the Marketing Analytics team • Stay informed on emerging trends in CDP, data privacy, and identity resolution to guide platform evolution and innovation • Work closely with InfoSec and Privacy teams to maintain adherence to GDPR, HIPAA, CCPA, and other data regulations • Drive organizational enablement and training to increase adoption and maturity of CDP capabilities across teams • Champion innovation in data utilization, personalization, and marketing efficiency