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ResMed logo
ResMed

Pioneering innovative medical device and digital health solutions that treat and keep people out of the hospital.

Marketing Technology Specialist, Customer Data Platform

MarketingMarketingOtherRemoteLeadTeam 5,001-10,000Since 1989H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

164 days ago

Salary

$116K - $145K / year

Seniority

Lead

Bachelor Degree10 yrs expEnglish

Job Description

Marketing Technology Specialist, Customer Data Platform

ResMed

• Define the strategic vision and roadmap for the Customer Data Platform to support marketing and business objectives • Develop and maintain the CDP adoption framework, ensuring alignment with enterprise data governance and privacy standards • Lead the segmentation and audience strategy, enabling precise targeting, personalization, and measurement across channels • Identify and prioritize data sources for integration into the CDP, ensuring relevance to marketing use cases and compliance requirements • Partner with MarTech, CRM, and Analytics teams to design scalable data flows between systems (CRM, SFMC, eCommerce, etc.) • Collaborate with InfoSec and Privacy teams to uphold data protection, consent management, and ethical data practices • Manage external vendors and implementation partners to ensure delivery of business and technical outcomes • Define KPIs and success metrics to measure data activation efficiency, segmentation accuracy, and campaign effectiveness in partnership with the Marketing Analytics team • Stay informed on emerging trends in CDP, data privacy, and identity resolution to guide platform evolution and innovation • Work closely with InfoSec and Privacy teams to maintain adherence to GDPR, HIPAA, CCPA, and other data regulations • Drive organizational enablement and training to increase adoption and maturity of CDP capabilities across teams • Champion innovation in data utilization, personalization, and marketing efficiency

Job Requirements

  • 10+ years’ experience in data strategy, marketing technology, or digital transformation roles
  • Proven success in leading CDP or customer data unification projects (e.g., Salesforce Data Cloud, HighTouch, or similar)
  • Strong understanding of data architecture, identity resolution, and audience activation across marketing channels
  • Hands-on experience in defining segmentation frameworks and data integration roadmaps
  • Solid knowledge of privacy, consent, and compliance regulations (GDPR, CCPA, HIPAA)
  • Experience collaborating with InfoSec, Privacy, and Technology teams in enterprise environments
  • Excellent stakeholder management, vendor oversight, and communication skills
  • Bachelor’s degree in Marketing, Data Science, Computer Science, or related field; advanced degree preferred

Benefits

  • comprehensive medical, vision, dental, and life
  • AD&D, short-term and long-term disability insurance
  • sleep care management
  • Health Savings Account (HSA)
  • Flexible Spending Account (FSA)
  • commuter benefits
  • 401(k)
  • Employee Stock Purchase Plan (ESPP)
  • Employee Assistance Program (EAP)
  • tuition assistance
  • Flexible Time Off (FTO)
  • 11 paid holidays plus 3 floating days
  • 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members

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