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The world's largest fan platform and the #1 source for in-depth information on pop culture, entertainment & gaming.
Senior Yield & Revenue Optimization Manager
Location
United States
Posted
64 days ago
Salary
$98K - $135K / year
Seniority
Senior
Job Description
Senior Yield & Revenue Optimization Manager
Fandom
• Develop and execute inventory monetization strategies to maximize yield across all demand channels (direct, programmatic, PMP, open exchange, etc.) • Optimize pricing floors, packaging, and allocation strategies to balance fill rate, CPM, and overall revenue • Analyze demand mix and recommend adjustments to improve overall yield performance • Drive growth in Preferred PMP and PG revenue by migrating spend from the open market into curated, controlled environments. • Manage Open Exchange optimization levers, including pricing floors, ad quality controls, refresh strategies, and multi-SSP optimization. • Partner with Programmatic Sales and platform partners to support packaging of programmatic offerings tied to Fandom’s first-party data and IP-driven moments. • Support ad hoc revenue deep dives, inventory monetization analysis, and business case development for new product development • Analyze trends in Programmatic revenue across SSPs, demand partners, and auction mechanics to identify optimization opportunities. • Provide regional inventory and revenue analysis to direct tactical execution of monetization strategies across North America, EMEA, LATAM and APAC • Evaluate key business drivers to measure the success of pricing decisions, incorporating science-based insights to identify strategic opportunities, and collaborating with partners to project manage and execute annual and promotional pricing decisions and initiatives • Contribute to the overall development and implementation of our evolving revenue strategy • Build dashboards and reporting frameworks to track revenue KPIs (eCPM, fill rate, RPM, ARPU, viewability, etc.) • Provide input and guidance for A/B tests and pricing experiments to improve monetization outcomes • Analyze inventory performance by audience, device, geography, and format • Provide actionable insights to Sales and leadership teams • Develop strong collaborative relationships with key stakeholders in Sales, Product, Finance, Operations, and Engineering across the company to communicate performance, understand new initiatives, and identify impacts of strategic opportunities • Partner with Sales to support pricing strategy and packaging • Collaborate with Ad Ops to improve delivery efficiency and reduce revenue leakage • Work with Product and Engineering on ad placement, layout, and monetization enhancements • Align with Finance on revenue projections and performance tracking
Job Requirements
- 5+ years of experience in digital advertising, programmatic, ad operations, or yield management
- Strong understanding of SSPs, DSPs, exchanges, header bidding, and ad server dynamics
- Advanced proficiency in Excel/Google Sheets; experience with BI tools (Looker, Tableau, etc.)
- Strong analytical skills with the ability to translate data into strategic recommendations
- Familiarity with ad servers (e.g., GAM) and monetization platforms
- Experience working cross-functionally in fast-paced media environments
Benefits
- Comprehensive Medical, Dental, Vision
- Training (unlimited Udemy + more)
- Flexible working hours and time off
- Equity & Retirement Programs including 401K match
- Paid Parental Leave
- International work environment with start-up culture
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