Who We Are Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting! Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways. Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™ glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives. For more information, please visit zenni.com/press. Candidate safety is important to us. Please note that all official communication will only be sent from @zennioptical.com addresses. About the Role: As the Marketing Coordinator, CRM & Loyalty you will be the operational backbone of our lifecycle programs, owning the end-to-end execution of high-impact campaigns across email and SMS. You will partner closely with Lifecycle Managers and cross-functional teams to build, QA, and deploy personalized experiences that drive customer activation and long-term loyalty for our eyewear brand. This role requires a blend of creative precision and technical execution, ensuring that every message, from prescription reminders to style launches, is flawless, on-brand, and highly targeted. We are looking for a proactive problem-solver who thrives on organizational excellence and is excited to optimize our CRM architecture in a fast-paced environment. This role sits on the Lifecycle Team and reports to the Director of CRM & Loyalty Programs. Please note there is a preference for candidates located in the Greater New York City area. Responsibilities: - Campaign Execution: Own the full production lifecycle for all CRM initiatives within Bloomreach, including asset management, HTML coding/adjustments, and final deployment. - Workflow Management: Act as the primary keeper of the CRM calendar, using Jira and ClickUp to coordinate timelines, communicate dependencies, and flag risks to stakeholders. - Cross-Functional Partnership: Collaborate with Developers, Product, and Creative teams to gather requirements and ensure all technical components—like prescription data triggers—are functioning correctly. - Quality Assurance: Conduct rigorous pre-send QA (link checks, image rendering, and personalization logic) to ensure a seamless experience across all devices and email clients. - Testing & Optimization: Set up and monitor A/B tests for subject lines, creative variations, and send times, maintaining a centralized "learning hub" to track and share results. Basic Qualifications: - 2–4 years of hands-on experience in CRM, lifecycle marketing, or marketing operations within a B2C e-commerce environment. - Proven experience building and launching multi-channel campaigns (email and SMS) within an enterprise-level platform like Bloomreach. - Proficiency in using project management tools (Jira and ClickUp) to manage complex tasks and cross-functional documentation. - Solid understanding of HTML/CSS for responsive email development and troubleshooting. - Demonstrated ability to manage audience segmentation, suppression lists, and personalization tokens for targeted messaging. - Strong attention to detail and a "high bar" for executional quality to ensure error-free campaign delivery. - Clear, proactive communication style with experience providing regular status updates to diverse stakeholders. - Analytical mindset with the ability to interpret campaign data and build actionable performance reports. - Comfort learning and adapting to new marketing technologies and internal proprietary tools. - Ability to work effectively under pressure, managing multiple deadlines and projects simultaneously. Preferred Qualifications: - Advanced Platform Skills: Experience with advanced Bloomreach features, such as Scenarios, Jinja/Liquid scripting, and webhooks for real-time personalization. - Eyewear/Retail Expertise: Previous experience in the optical industry or a technical retail environment with complex product catalogs. - Compliance Knowledge: Deep familiarity with deliverability best practices and global regulations, including CAN-SPAM, GDPR, and CCPA. - Validation Tools: Experience using Litmus or Email on Acid to ensure pixel-perfect rendering across varying device types. - Creative Tools: Basic proficiency in Adobe Photoshop or Illustrator for minor asset adjustments and image optimization. - Testing Frameworks: Experience supporting landing page execution or in-app content as part of a holistic lifecycle strategy. - Multilingual Communication: Full professional fluency in English and Spanish (written and verbal) to support localized campaign execution. U.S. Perks & Benefits: - Annual Bonus Program - Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents) - Basic Life and AD&D with option for additional voluntary coverage - Short and long term disability coverage - 401k with up to 4% match - EAP and Spring Health that gives you and dependents access to free therapy and coaching - Free access for you and your family to our digital wellness platform - Wellness Coach - Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate - Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents - Family forming & fertility support and services through Maven - Annual Zenni Gift Card - to use towards our products! Compensation In addition to other forms of compensation like perks and benefits, the estimated range for this role is $62,500 to $67,000; however, candidates may be eligible for a higher range to align with local market conditions. The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs. (U.S. ONLY) Please Note: While candidates in the Greater New York City area are preferred, we can make remote accommodations. If you are located in one of the following states full time, we welcome you to apply: Arizona, California, Colorado, Florida, Illinois, Iowa, Kansas, Massachusetts, Minnesota, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Texas. We look forward to hearing from you! We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications. Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

• Own landing page design and conversion across paid and organic acquisition. • Improve core website experiences beyond landing pages - homepage, product pages, key navigation paths. • Design and ship paid ad creative across Meta, Google, and LinkedIn. • Create lifecycle and campaign assets - email, onboarding, nurture sequences, webinar visuals, launch materials. • Own the outcomes, not just the output. You'll track how your work performs - CVR, CPC-to-LP conversion, scroll depth. • Work with Growth, Product, Product Marketing, and Content as a true creative partner. • Raise the creative bar across everything the market sees.

• Own the Southeast market pod’s event calendar, planning and executing meetups, community events, tradeshows, and partner activations across the corridor. • Represent GovDash at GovCon associations, networking groups, and ecosystem events across key Southeast markets including Atlanta, Huntsville, Tampa, Charlotte, and Raleigh. • Build and maintain relationships with organizers, partners, and industry leaders. • Own event logistics end-to-end: venues, vendors, budgets, shipping, timelines. • Capture and edit short-form video content for LinkedIn and field campaigns. • Partner tightly with the Southeast pod AEs and SDRs on account targeting, event outreach, and post-event follow-ups to drive pipeline conversion. • Surface Southeast market insights, competitive signals, and community feedback to inform GovDash’s broader GTM strategy. • Support cross-functional marketing needs (webinars, campaigns, research, content).

What You'll Do Avalara is looking for a Senior Partner Marketing Manager to lead the marketing strategy of integrated campaigns and always-on programs that drive pipeline and revenue growth with our Enterprise partners. Reporting to the Senior Director of Partner Marketing, you'll collaborate across teams to build go-to-market programs that accelerate joint growth and expand our impact in the market. This is a remote, US-based role. #LI-Remote What Your Responsibilities Will Be - You will oversee the strategy, design, and execution of integrated multi-channel campaigns including ABM, outbound, inbound, nurture, and partner enablement to accelerate acquisition and expansion with important partners - You will collaborate with Partner Management to define joint value propositions and deliver co-marketing programs that expand reach and influence. - You will align with Field Marketing on marquee and in-region events to strengthen brand awareness and drive pipeline - You will collaborate across content, creative, and digital teams to ensure messaging and relevance across every partner and customer touchpoint. - You will monitor campaign performance using measurements such as MQLs, pipeline contribution, bookings and conversion rates, to surface actionable insights for decision-making and readouts to team members (ie. Pipeline Meetings, QBRs). - You will optimize campaigns to maximize return on investment, using data, AI tools, and automation platforms. - You will implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels. - You will mentor junior team members by sharing best practices, providing feedback, and encouraging an inclusive team culture that values learning and accountability. What You'll Need to be Successful - 5–7 years in partner marketing, B2B demand generation, integrated campaign management, or segment marketing - Experience overseeing partner marketing strategy and collaboration - Experience working with Revenue Marketing, Field Marketing, Sales Development, Brand, and Product Marketing teams - Experience with marketing automation, Salesforce, reporting tools (PowerBI, Tableau), ABM orchestration tools (6Sense, Sendoso) and data tools (D&B, ZoomInfo). Pay Range Details The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations. Colorado $111,300 - $178,100 (annually) Washington $111,300 - $196,700 (annually) California $111,300 - $215,400 (annually) NYC $122,900 - $215,400 (annually) The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations. This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role. Avalara is an AI-first Company AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. - You’ll bring experience using AI and AI-related technologies, ready to thrive here. - You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. - You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.