Inc Best Places to Work - 2025 Great Place to Work Certified – 2024 Fortune’s Best Workplaces for Women – 2024 Fortune’s Best Medium Workplaces – 2024 Fortune’s Best Consulting & Professional Services - 2024 Business Intelligence Group Best Places to Work - 2023 Integrity: Doing what is right in all things Relationship: Pursuing depth, trust, and collaboration Service: Laboring for others with humility and care Excellence: Delivering extraordinary performance and results with humility Journey: Embracing our past and planning for our future with faith Execute and optimize offsite search and social advertising campaigns across Google Ads (Search, Shopping, Performance Max) and paid social platforms (Meta, TikTok, etc.), with the explicit goal of driving traffic and conversion to DTC sites and Retailer.com product detail pages. Activate full-funnel media strategies that support awareness, consideration, and conversion, ensuring media investments are optimized for DTC revenue and Retailer.com sales performance. Collaborate closely with retail media client and channels leads, along with sales teams to ensure offsite media efforts are fully integrated and aligned to DTC and retailer ecommerce priorities. Champion Harvest Group values while delivering high-impact, performance-driven solutions for the brands we partner with. Monitor campaign performance and leverage platform and retailer reporting tools to evaluate how offsite media influences DTC KPIs and Retailer.com outcomes, translating data into actionable insights. Support audience strategy development, including prospecting, retargeting, and first-party audience activation, designed to move shoppers from offsite environments into DTC and retailer-owned purchase experiences. Contribute to media planning, pacing, and in-flight optimizations, ensuring budgets are allocated to maximize DTC conversions and Retailer.com sales lift. Assist in maintaining strong working relationships with platform partners (Google, Meta, TikTok) and retail stakeholders. Stay current on media trends, evolving measurement solutions, and retailer-specific attribution approaches that connect media exposure to DTC and Retailer.com performance. 2–4 years of experience in digital advertising or retail media, with a strong emphasis on offsite search and/or paid social driving performance to DTC websites and Retailer.com environments. Hands-on experience managing campaigns in Google Ads and preferably at least one major paid social platform (Meta, TikTok, or similar), with conversion-focused optimization. Proven ability to manage end-to-end campaign execution, including setup, targeting, optimization, and reporting tied to DTC revenue and retailer ecommerce KPIs. Working knowledge of commerce-focused measurement, including ROAS, CPA, conversion rate, sales lift, and new-to-brand metrics. Familiarity with retail media networks and retailer ecommerce platforms (e.g., Amazon Ads, Walmart Connect, Target Roundel, Instacart Ads, Kroger Precision Marketing) is a strong plus. Strong analytical skills using Excel and reporting platforms such as Looker Studio, with the ability to translate performance data into clear recommendations tied to DTC and Retailer.com outcomes. Strong communication skills and the ability to collaborate across teams and present insights with clarity and confidence. A passion for commerce media, shopper behavior, and optimizing offsite media to drive downstream ecommerce performance.

• Develop and execute annual and quarterly marketing plans aligned with business and sales priorities • Work closely with Sales, Product, and Digital teams to drive integrated go-to-market strategies • Identify growth opportunities across acquisition, retention, and partner channels • Own and optimise digital marketing channels including social media (LinkedIn, Meta, YouTube, etc.), website, email, and paid campaigns • Plan and manage content calendars covering thought leadership, product marketing, customer stories, and partner content • Manage CRM-driven campaigns including segmentation, automation, lead nurturing, and performance tracking • Execute co-marketing campaigns with technology partners, distributors, and ecosystem players • Run integrated campaigns across digital, social, events, and partner channels • Ensure brand consistency across digital platforms, campaigns, and sales materials

• Create and publish weekly newsletters, monthly product updates, and social posts. • Create marketing materials such as blog post images, social media graphics, and flyers. • Work with operations to monitor and track marketing efforts. • Manage and maintain the company blog and social media accounts, including monitoring engagement. • Execute outbound email and LinkedIn campaigns with guidance from marketing and leadership, including copy, messaging, and reporting. • Support ongoing marketing experiments as needed. • Stay up to date on marketing, outreach, and audience growth trends, and propose experiment ideas and areas for improvement. • Review and enrich product signups, classify product-qualified leads (PQLs), manage PQL outreach and follow-ups, and maintain weekly reports on signups and PQLs. • Assist with data entry and CRM management. • Assist in planning for events, webinars, conferences, etc. • Assist with tracking relevant conference and sponsorship opportunities. • Provide operational and leadership support as needed, including light sales and recruiting scheduling, ordering materials, and general support tasks. • Other marketing or general operations related work as needed.

• Participate in developing and implementing company events and internal communication publications. • Assist with designing and creating video, digital, and print marketing collaterals. • Act as a brand ambassador to assist in governing the use of the company brand in all marketing activities and communications. • Organize company events from inception to completion. • Develop creative internal communication publications. • Develop creative digital and print marketing collateral. • Adhere to project timelines - manage schedules and resource plans, adjusting as needed.