• Coordinate territory planning and execution with sales & marketing stakeholders to build marketing plan and programs calendar to raise awareness, drive engagement, generate leads, and support conversion rates. • Strategize, build, and execute integrated field campaigns that involve email marketing, direct mail, digital, social and other channels as you see fit. • Manage all aspects of event coordination including strategy, event messaging, signage, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics. • Elevate Tanium brand awareness by executing in-region marketing campaigns, tied to corporate marketing initiatives. • Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Tanium’s objectives and target audience. • Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams. • Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.

• Develop vertical-specific messaging, case studies, webinars, one-pagers, and playbooks. • Identify and refine ideal customer profiles (ICPs) and key buyer personas to improve targeting and engagement. • Collaborate with Sales on account-level planning and execution to align marketing efforts with revenue goals. • Work cross-functionally with Sales, Product, Content, and Creative Services to ensure marketing content aligns with customer needs. • Track and report on campaign performance and vertical pipeline contribution with a strong focus on analytics, testing, and optimization. • Bring strong campaign development, execution, and reporting skills, leveraging data and experimentation to drive continuous improvement. • Explore and evaluate emerging AI-powered marketing tools and techniques to improve campaign efficiency, content creation, personalization, and team productivity. • Execute ABM campaigns targeted to key industries (e.g., logistics, retail, energy, manufacturing). • Coordinate with external marketing vendors and agencies to support execution of ABM and industry campaigns. • Write clear and compelling creative briefs and strategic planning documents to guide internal and external partners. • Support industry events, tradeshows, webinars, and other field marketing initiatives with tailored content and outreach. • Execute multi-channel marketing strategies, including email, digital, content, social media, and paid campaigns. • Continuously refine targeting strategies and messaging based on industry trends and customer feedback. • Manage timelines, vendors, and internal approvals for campaign assets and deliverables. • Ensure brand consistency across all external communications and campaign materials. • Performs other duties as assigned.

• Help shape how our largest customers experience our brand and product • Partner closely with Enterprise Sales, Product, Customer Success, Revenue Operations, and Creative • Craft compelling messages that communicate our value and help win new business • Lead initiatives that bring enterprise narratives to life • Translate labor market trends, product enhancements, and customer needs into smart GTM storytelling • Align go-to-market narratives with sales priorities, product updates, and market trends • Develop compelling sales enablement content (social, email, pitch decks, white papers, GTM collateral) • Build custom materials for Enterprise Sales needs • Partner with creative, legal, analytics, and RevOps teams to ensure messaging accuracy, brand alignment, and measurable impact • Manage intake, prioritization, and execution of multiple content requests and high-volume workflows • Analyze performance, field feedback, and data insights to iterate and strengthen messaging and campaigns

• Support the planning, development, and execution of integrated marketing campaigns spanning email, content, social media, digital advertising, PR, community, and events. • Assist senior marketing leaders with campaign brainstorming, messaging development, asset creation, and launch coordination. • Help create and edit marketing content including emails, blog posts, social copy, landing page content, sales enablement materials, and event promotions. • Coordinate with internal teams and external partners to keep campaigns and projects moving forward on time. • Support field marketing initiatives including trade shows, sponsorships, webinars, and regional events. • Maintain marketing calendars and follow-ups to ensure alignment across the team. • Stay curious and experiment with emerging tools, including AI-powered marketing platforms and new channels.