• Develop vertical-specific messaging, case studies, webinars, one-pagers, and playbooks. • Identify and refine ideal customer profiles (ICPs) and key buyer personas to improve targeting and engagement. • Collaborate with Sales on account-level planning and execution to align marketing efforts with revenue goals. • Work cross-functionally with Sales, Product, Content, and Creative Services to ensure marketing content aligns with customer needs. • Track and report on campaign performance and vertical pipeline contribution with a strong focus on analytics, testing, and optimization. • Bring strong campaign development, execution, and reporting skills, leveraging data and experimentation to drive continuous improvement. • Explore and evaluate emerging AI-powered marketing tools and techniques to improve campaign efficiency, content creation, personalization, and team productivity. • Execute ABM campaigns targeted to key industries (e.g., logistics, retail, energy, manufacturing). • Coordinate with external marketing vendors and agencies to support execution of ABM and industry campaigns. • Write clear and compelling creative briefs and strategic planning documents to guide internal and external partners. • Support industry events, tradeshows, webinars, and other field marketing initiatives with tailored content and outreach. • Execute multi-channel marketing strategies, including email, digital, content, social media, and paid campaigns. • Continuously refine targeting strategies and messaging based on industry trends and customer feedback. • Manage timelines, vendors, and internal approvals for campaign assets and deliverables. • Ensure brand consistency across all external communications and campaign materials. • Performs other duties as assigned.

• Help shape how our largest customers experience our brand and product • Partner closely with Enterprise Sales, Product, Customer Success, Revenue Operations, and Creative • Craft compelling messages that communicate our value and help win new business • Lead initiatives that bring enterprise narratives to life • Translate labor market trends, product enhancements, and customer needs into smart GTM storytelling • Align go-to-market narratives with sales priorities, product updates, and market trends • Develop compelling sales enablement content (social, email, pitch decks, white papers, GTM collateral) • Build custom materials for Enterprise Sales needs • Partner with creative, legal, analytics, and RevOps teams to ensure messaging accuracy, brand alignment, and measurable impact • Manage intake, prioritization, and execution of multiple content requests and high-volume workflows • Analyze performance, field feedback, and data insights to iterate and strengthen messaging and campaigns

• Support the planning, development, and execution of integrated marketing campaigns spanning email, content, social media, digital advertising, PR, community, and events. • Assist senior marketing leaders with campaign brainstorming, messaging development, asset creation, and launch coordination. • Help create and edit marketing content including emails, blog posts, social copy, landing page content, sales enablement materials, and event promotions. • Coordinate with internal teams and external partners to keep campaigns and projects moving forward on time. • Support field marketing initiatives including trade shows, sponsorships, webinars, and regional events. • Maintain marketing calendars and follow-ups to ensure alignment across the team. • Stay curious and experiment with emerging tools, including AI-powered marketing platforms and new channels.

• Build Vumedi’s field marketing and events function from the ground up, establishing the strategy, processes, tools, and frameworks needed to scale. • Define and execute a cohesive annual field marketing and conference strategy aligned to GTM priorities, target audiences, and business goals. • Serve as the primary owner of 'where and how Vumedi shows up' in the market through events and field programs. • Plan and execute events end-to-end, including logistics, timelines, vendor management, shipping, travel coordination, collateral production, and on-site support. • Manage on-site operations to ensure a polished, professional, and high-impact presence at every event. • Identify and secure speaking opportunities for Vumedi executives, customers, and physician champions to increase visibility and influence. • Partner closely with Product Marketing to translate positioning, messaging, and priority use cases into effective field activation. • Collaborate with Sales and Education to align event goals, target accounts, meeting strategies, and audience needs. • Establish clear communication rhythms before, during, and after events to ensure alignment, accountability, and follow-through. • Create and maintain a centralized field marketing and events calendar, providing company-wide visibility and identifying new opportunities. • Own the field marketing and events budget, including allocation, vendor contracts, spend tracking, and post-event reconciliation. • Capture and analyze attendance, engagement, and ROI metrics to inform future investment decisions and continuously improve impact.