- Design and execute account-based, in-market programs aligned to TCP’s revenue growth priorities, including: - Executive dinners and peer roundtables - Vertical- or role-based regional events - Partner-led co-marketing programs in priority markets - Activate ABM and intent insights locally to determine where and how to deploy field programs. - Partner with AEs and AMs on: - Named account selection - Expansion hypotheses - Pre-event invitation strategy and post-event follow-up plans - Support three core field marketing motions: - New account acquisition in enterprise and high-density mid-market regions - Customer expansion into new departments, sites, or use cases - Strategic deal acceleration for high-ACV, competitive opportunities - Own end-to-end program execution — from concept and logistics to execution and post-event measurement. - Build and refine repeatable “event-in-a-box” frameworks by segment and use case to ensure consistency and scalability. - Track and report on engagement and pipeline impact tied to specific accounts and opportunities.

• Support multi-channel impact strategies for film/media projects (including festivals, premieres, events, social/online, earned & paid media, influencers). • In addition to campaign support, role will take lead role on specific smaller media projects and serve as POC while reporting to leadership. • Working with the Managing Director, help to translate narrative themes into campaign activations that connect with target audiences, elevate cultural conversations, and drive desired outcomes. • Support workstreams in Identifying, cultivating, and managing external partnerships — media platforms, influencers, industry partners — to amplify reach and credibility. • Collaborate closely with cross-functional teams (creative, communications, partnerships) ensuring alignment, timeliness, and high execution quality. • Support and gather information for cross functional teams in defining measurable impact goals (awareness, engagement, actions) and build frameworks/mechanisms for tracking, learning, and reporting. • Support leadership in strengthening Stand Together’s internal capability for future film-driven campaigns via playbooks, best practices, and feedback loops.

• Coordinate territory planning and execution with sales & marketing stakeholders to build marketing plan and programs calendar to raise awareness, drive engagement, generate leads, and support conversion rates. • Strategize, build, and execute integrated field campaigns that involve email marketing, direct mail, digital, social and other channels as you see fit. • Manage all aspects of event coordination including strategy, event messaging, signage, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics. • Elevate Tanium brand awareness by executing in-region marketing campaigns, tied to corporate marketing initiatives. • Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Tanium’s objectives and target audience. • Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams. • Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.

• Develop vertical-specific messaging, case studies, webinars, one-pagers, and playbooks. • Identify and refine ideal customer profiles (ICPs) and key buyer personas to improve targeting and engagement. • Collaborate with Sales on account-level planning and execution to align marketing efforts with revenue goals. • Work cross-functionally with Sales, Product, Content, and Creative Services to ensure marketing content aligns with customer needs. • Track and report on campaign performance and vertical pipeline contribution with a strong focus on analytics, testing, and optimization. • Bring strong campaign development, execution, and reporting skills, leveraging data and experimentation to drive continuous improvement. • Explore and evaluate emerging AI-powered marketing tools and techniques to improve campaign efficiency, content creation, personalization, and team productivity. • Execute ABM campaigns targeted to key industries (e.g., logistics, retail, energy, manufacturing). • Coordinate with external marketing vendors and agencies to support execution of ABM and industry campaigns. • Write clear and compelling creative briefs and strategic planning documents to guide internal and external partners. • Support industry events, tradeshows, webinars, and other field marketing initiatives with tailored content and outreach. • Execute multi-channel marketing strategies, including email, digital, content, social media, and paid campaigns. • Continuously refine targeting strategies and messaging based on industry trends and customer feedback. • Manage timelines, vendors, and internal approvals for campaign assets and deliverables. • Ensure brand consistency across all external communications and campaign materials. • Performs other duties as assigned.