• Drive demand generation for Watch Duty enterprise level licenses/subscriptions, targeting specific verticals with strong Watch Duty applications. • Build and optimize multi-channel campaigns (email, digital advertising, webinars, events, partnerships) to consistently deliver and nurture a strong enterprise pipeline. • Own list segmentation, CRM hygiene, and lead-nurture workflows to move prospects efficiently through the pipeline. • Develop campaign analytics and reporting to track performance, identify conversion opportunities, and recommend data-driven improvements. • Collaborate closely with the Chief Commercial Officer to refine target customer persona, align messaging, ensure smooth cultivation of prospects, and support growth efforts. • Develop clear, compelling messaging tailored to enterprise verticals, highlighting product value, reliability, and real-world impact. • Create and maintain sales collateral—including one-pagers, case studies, testimonials, pitch decks, price/package overviews, and email sequences—that supports each stage of the buyer journey. • Partner with Chief Commercial Officer and subject-matter experts to ensure all materials are accurate, industry-relevant, and aligned with customer needs and procurement processes. • Support communications elements of Watch Duty’s participation in industry events, webinars, and trade shows to engage decision-makers at fire departments, utility companies, and public safety organizations. • Support additional communications materials across a range of departmental needs, as applicable.

- Design and execute account-based, in-market programs aligned to TCP’s revenue growth priorities, including: - Executive dinners and peer roundtables - Vertical- or role-based regional events - Partner-led co-marketing programs in priority markets - Activate ABM and intent insights locally to determine where and how to deploy field programs. - Partner with AEs and AMs on: - Named account selection - Expansion hypotheses - Pre-event invitation strategy and post-event follow-up plans - Support three core field marketing motions: - New account acquisition in enterprise and high-density mid-market regions - Customer expansion into new departments, sites, or use cases - Strategic deal acceleration for high-ACV, competitive opportunities - Own end-to-end program execution — from concept and logistics to execution and post-event measurement. - Build and refine repeatable “event-in-a-box” frameworks by segment and use case to ensure consistency and scalability. - Track and report on engagement and pipeline impact tied to specific accounts and opportunities.

• Support multi-channel impact strategies for film/media projects (including festivals, premieres, events, social/online, earned & paid media, influencers). • In addition to campaign support, role will take lead role on specific smaller media projects and serve as POC while reporting to leadership. • Working with the Managing Director, help to translate narrative themes into campaign activations that connect with target audiences, elevate cultural conversations, and drive desired outcomes. • Support workstreams in Identifying, cultivating, and managing external partnerships — media platforms, influencers, industry partners — to amplify reach and credibility. • Collaborate closely with cross-functional teams (creative, communications, partnerships) ensuring alignment, timeliness, and high execution quality. • Support and gather information for cross functional teams in defining measurable impact goals (awareness, engagement, actions) and build frameworks/mechanisms for tracking, learning, and reporting. • Support leadership in strengthening Stand Together’s internal capability for future film-driven campaigns via playbooks, best practices, and feedback loops.

• Coordinate territory planning and execution with sales & marketing stakeholders to build marketing plan and programs calendar to raise awareness, drive engagement, generate leads, and support conversion rates. • Strategize, build, and execute integrated field campaigns that involve email marketing, direct mail, digital, social and other channels as you see fit. • Manage all aspects of event coordination including strategy, event messaging, signage, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics. • Elevate Tanium brand awareness by executing in-region marketing campaigns, tied to corporate marketing initiatives. • Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Tanium’s objectives and target audience. • Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams. • Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.