• Own and manage paid media accounts across Meta, Google, TikTok and other relevant platforms • Execute full-funnel paid media strategies focused on customer acquisition, retention and ROAS • Manage and optimise media budgets to maximise performance and efficiency • Scale campaigns based on data-led learnings and performance thresholds • Maintain account health through ongoing optimisation and maintenance • Run rapid-fire split testing (creative, audience, offers, hooks, formats) • Conduct measurement testing and attribution analysis • Analyse campaign performance and extract actionable insights • Validate new markets, audiences and products through structured testing frameworks • Create, edit and iterate paid ad content based on performance insights • Adapt creative quickly in response to winning hooks, formats and messaging • Edit short-form video ads (Reels, TikTok, Stories) using supplied or self-sourced assets • Repurpose existing content into multiple paid-friendly formats • Collaborate with internal teams to brief new creative based on data-driven learnings • Review and maintain ad tech stack and tracking infrastructure • Support API integrations, pixel setup and conversion tracking • Identify gaps in measurement and recommend improvements • Ensure clean data flow and accurate reporting across platforms • Track and report on KPIs and performance goals • Deliver clear campaign learnings and insights • Prepare monthly performance summaries and WIPs (Work in Progress) • Support quarterly business reviews (QBRs) with insights and recommendations • Identify account diversification and new digital growth opportunities • Work closely with internal stakeholders and external partners • Participate in Slack or WhatsApp communication threads for fast collaboration • Proactively surface performance risks, opportunities and recommendations • Coordinate with creative, content and strategy resources where required

Media buying has changed. In 2026, a great media buyer is not just a button pusher. They understand the full system: - creative - offer - conversion rate - platform dynamics - competition - what to test next At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta and TikTok ads for DTC and ecommerce brands. This role is for someone who can run paid media and also think like a marketer. You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you love following SOPs and repeating the same campaign structure forever, this is not the job. If you love thinking, testing, and building frameworks that win, keep reading.

• Plan, launch, and optimize direct response paid social campaigns across channels like Meta, TikTok, and Reddit with a focus on performance and continuous improvement • Analyze campaign and creative performance to identify trends, insights, and optimization opportunities, and apply learnings to future tests • Execute and support a structured creative testing framework, partnering with the broader team to iterate on messaging, formats, and audiences • Collaborate with the Growth Marketing team to help inform paid social strategy, including recommendations around optimization, scaling, and channel mix based on results • Monitor and manage budgets across channels, reallocating spend based on performance to maximize ROI • Work closely with Creative to develop, test, and refine data-informed ad concepts that resonate with our target audience • Support and help grow our creator partnership and whitelisting efforts, including direct creator partnerships and working with platforms like Billo, Insense or Vidovo • Partner with internal creative teams and external agencies to increase creative velocity and ensure performance learnings are reflected in new assets

• Develop media strategy and plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.) based on business needs and objectives • Oversee the media agency on the daily execution and analysis of digital campaigns specifically within Google Ad Words and Facebook Ads Manager including monitoring and managing daily and weekly media budget allocation against key KPIs like leads, consults, cases and overall ROAS • Ensure the accuracy of media performance dashboards which provide executive level summaries on a weekly, monthly, quarterly basis providing an intelligent clear synthesis of insights and appropriate action plans based on conclusions • Develop measurement plans to ensure all key metrics are appropriately & accurately collected; and develop and execute test & learn roadmap to maximize performance • Collaborate with content team on creative opportunities based on insights from ad testing • Manage AirSculpt’s media spend budget, monitoring forecast and collaborating with the Finance team on media investment reporting. • Explore and test into upper funnel channel and tactics like OTT/CTV • Oversee SEO manager and agency with the goal of driving increased site traffic through SEO related initiatives • Stay updated on emerging trends in the paid digital media place • Other tasks as assigned by management