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Talkiatry is a digital platform that offers accessible, affordable mental healthcare. The company’s past flexible job postings have offered 100% remote flexibility across a range
Growth Marketing Manager, Paid Social
Location
United States
Posted
153 days ago
Salary
$105K - $125K / year
Seniority
Mid Level
Job Description
Growth Marketing Manager, Paid Social
Talkiatry
• Plan, launch, and optimize direct response paid social campaigns across channels like Meta, TikTok, and Reddit with a focus on performance and continuous improvement • Analyze campaign and creative performance to identify trends, insights, and optimization opportunities, and apply learnings to future tests • Execute and support a structured creative testing framework, partnering with the broader team to iterate on messaging, formats, and audiences • Collaborate with the Growth Marketing team to help inform paid social strategy, including recommendations around optimization, scaling, and channel mix based on results • Monitor and manage budgets across channels, reallocating spend based on performance to maximize ROI • Work closely with Creative to develop, test, and refine data-informed ad concepts that resonate with our target audience • Support and help grow our creator partnership and whitelisting efforts, including direct creator partnerships and working with platforms like Billo, Insense or Vidovo • Partner with internal creative teams and external agencies to increase creative velocity and ensure performance learnings are reflected in new assets
Job Requirements
- Bachelor’s degree or equivalent experience
- 2-4 years of B2C growth/performance marketing experience, including 2+ years managing and scaling Meta or TikTok with minimum mid-six-figure monthly budgets.
- Strong analytical skills with a proven ability to translate data into actionable strategies and measurable results, including proficiency with Excel/Google Sheets.
- Demonstrated success in managing a creative testing roadmap and collaborating with cross-functional teams.
- Proven experience with A/B and incrementality testing within paid social channels.
- Highly organized with the ability to effectively prioritize and manage multiple stakeholders and agencies.
- Comfortable operating in a fast-paced, collaborative, high-growth environment with shifting priorities.
- Experience prospecting and partnering with creators for whitelisted/sponsored content.
- Bonus: Experience using VWO and/or Webflow; experience marketing in healthtech.
Benefits
- Excellent benefits: medical, dental, vision, effective day 1 of employment
- 401K with match
- Generous PTO plus paid holidays
- Paid parental leave
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