• Plan, launch, and optimize direct response paid social campaigns across channels like Meta, TikTok, and Reddit with a focus on performance and continuous improvement • Analyze campaign and creative performance to identify trends, insights, and optimization opportunities, and apply learnings to future tests • Execute and support a structured creative testing framework, partnering with the broader team to iterate on messaging, formats, and audiences • Collaborate with the Growth Marketing team to help inform paid social strategy, including recommendations around optimization, scaling, and channel mix based on results • Monitor and manage budgets across channels, reallocating spend based on performance to maximize ROI • Work closely with Creative to develop, test, and refine data-informed ad concepts that resonate with our target audience • Support and help grow our creator partnership and whitelisting efforts, including direct creator partnerships and working with platforms like Billo, Insense or Vidovo • Partner with internal creative teams and external agencies to increase creative velocity and ensure performance learnings are reflected in new assets

• Develop media strategy and plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.) based on business needs and objectives • Oversee the media agency on the daily execution and analysis of digital campaigns specifically within Google Ad Words and Facebook Ads Manager including monitoring and managing daily and weekly media budget allocation against key KPIs like leads, consults, cases and overall ROAS • Ensure the accuracy of media performance dashboards which provide executive level summaries on a weekly, monthly, quarterly basis providing an intelligent clear synthesis of insights and appropriate action plans based on conclusions • Develop measurement plans to ensure all key metrics are appropriately & accurately collected; and develop and execute test & learn roadmap to maximize performance • Collaborate with content team on creative opportunities based on insights from ad testing • Manage AirSculpt’s media spend budget, monitoring forecast and collaborating with the Finance team on media investment reporting. • Explore and test into upper funnel channel and tactics like OTT/CTV • Oversee SEO manager and agency with the goal of driving increased site traffic through SEO related initiatives • Stay updated on emerging trends in the paid digital media place • Other tasks as assigned by management

• Own execution of demand programs that contribute to marketing-sourced and SDR-influenced pipeline • Personally design, launch, and optimize SDR cadences and nurture programs • Develop and execute campaigns explicitly designed to support net-new logo acquisition and deal acceleration • Partner with Revenue Operations and GTM Engineering for funnel performance analysis

• Acquire high-quality users at scale while maintaining healthy CPA and ROAS targets across APAC markets. • Develop and execute paid social strategies and media plans aligned with user acquisition and revenue goals • Hands-on campaign setup, launch, and daily optimization across paid social platforms (Meta, TikTok, X, and others) • Run ongoing A/B tests on creatives, audiences, and formats to improve performance • Analyze campaign performance and translate data into actionable insights • Collaborate closely with creative, data, brand, and product teams to deliver integrated campaigns • Stay up to date on platform algorithm changes, new ad formats, and emerging trends