Sweat Pants Agency

• Own paid media strategy for DTC/eCommerce clients across Meta and TikTok • Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working • Manage ad budgets ranging from $30k / mo to $1m / mo per client • Diagnose the full funnel — spot whether issues are creative, offer, or conversion • Communicate clearly with clients — present results, plans, and next steps • Work with UGC creators — source talent, write scripts, direct content when needed

• Media buying has changed. • In 2026, a great media buyer is not just a button pusher. They understand the full system: creative, offer, conversion rate, platform dynamics, competition, and what to test next. • At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta ads for DTC and ecommerce brands. • This role is for someone who can run paid media and also think like a marketer. • You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. • If you've built or scaled your own eCommerce brand, we want to hear from you. • If you love following SOPs and repeating the same campaign structure forever, this is not the job. • If you love thinking, testing, and building frameworks that win, keep reading.

Role Description Media buying has changed. In 2026, a great media buyer is not just a button pusher. They understand the full system: creative, offer, conversion rate, platform dynamics, competition, and what to test next. At Sweat Pants Agency, we are hiring a performance media buyer who can drive growth across Meta ads for DTC and ecommerce brands. This role is for someone who can run paid media and also think like a marketer. You will build testing roadmaps, guide creative strategy, communicate with clients, and help us scale what works. If you've built or scaled your own eCommerce brand, we want to hear from you. If you love following SOPs and repeating the same campaign structure forever, this is not the job. If you love thinking, testing, and building frameworks that win, keep reading. What You'll Do - Own paid media strategy for DTC/eCommerce clients across Meta and TikTok - Build creative testing roadmaps — develop angles, write briefs for editors, analyze what's working - Manage ad budgets ranging from $30k / mo to $1m / mo per client - Diagnose the full funnel — spot whether issues are creative, offer, or conversion - Communicate clearly with clients — present results, plans, and next steps - Work with UGC creators — source talent, write scripts, direct content when needed Qualifications - You have hands-on experience scaling eCommerce brands - You've managed Meta Ads with real spend and can show results (CPA, ROAS, revenue) - Bonus: You've built/operated your own Shopify store or eComm brand - You understand creative is the lever - You can pull insights from reviews, competitor ads, and comments to generate new angles - You've written UGC scripts or creative briefs - You can work with editors to create winning ad variations - Video editing or design skills are a plus - You're a strategist, not a robot - You challenge assumptions and adapt fast - You don't blindly follow "best practices" - You can explain what you're doing and why - You have ownership and urgency - You act like it's your money - You move fast and follow through - You don't wait to be told what to do Why This Role Is Exciting - This is not a maintenance job. You will be surrounded by people who move fast, care a lot, and take the work seriously. - You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale. - You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.

• Drive growth across Meta ads for DTC and ecommerce brands • Build testing roadmaps and guide creative strategy • Communicate with clients and help scale what works

• Own email strategy for multiple client accounts — developing monthly plans, campaign calendars, and long-term retention roadmaps • Build and optimize automated flows — welcome series, abandoned cart, post-purchase, win-back, and lifecycle sequences in Klaviyo • Analyze performance and report insights — translate data into actionable recommendations that improve open rates, CTR, conversions, and revenue • Collaborate cross-functionally — work with copywriters, designers, and project managers to ensure campaigns are on-brand and on-time • Develop advanced segmentation strategies — leverage RFM analysis, behavioral triggers, and audience insights to maximize engagement • QA campaigns before launch — ensure flawless execution with attention to links, personalization, mobile responsiveness, and tracking • Stay current with email marketing trends — bring fresh ideas and best practices to continuously improve our clients' programs

• Media buying strategy across Meta ads for DTC and ecommerce brands • Build testing roadmaps, guide creative strategy, communicate with clients • Scale what works and drive growth

• Support the creation of monthly email plans and calendars • Help translate strategy into clear tasks for copy, design, and build • Assist with segmentation, automation planning, and campaign structure • Step in to help cover strategy tasks when a strategist is out of office • Manage email production from start to finish • Coordinate timelines and deadlines across multiple clients • Track deliverables and make sure nothing slips • Gather feedback, organize revisions, and move work through approvals • QA emails before they go live, including: • Links • Mobile formatting • Personalization • Segmentation logic • Scheduling and send times • UTMs and tracking • Ensure every send meets quality standards • Maintain clean documentation and project notes • Track performance across campaigns and flows • Pull insights on what is working and what needs improvement • Share learnings with the strategist and team

We are hiring an **Email Marketing Specialist** to join our email team. This role is perfect for someone who is highly organized, detail-oriented, and wants to deepen their skills in email marketing strategy over time. You will help keep projects moving, support client communication, coordinate execution, QA campaigns, and assist with strategy when needed. What You’ll Be DoingPlanning and Strategy Support - Support the creation of monthly email plans and calendars - Help translate strategy into clear tasks for copy, design, and build - Assist with segmentation, automation planning, and campaign structure - Step in to help cover strategy tasks when a strategist is out of office Execution and Project Ownership - Manage email production from start to finish - Coordinate timelines and deadlines across multiple clients - Track deliverables and make sure nothing slips - Gather feedback, organize revisions, and move work through approvals QA and Quality Control - QA emails before they go live, including: - Links - Mobile formatting - Personalization - Segmentation logic - Scheduling and send times - UTMs and tracking - Ensure every send meets quality standards - Maintain clean documentation and project notes Performance and Reporting Support - Track performance across campaigns and flows - Pull insights on what is working and what needs improvement - Share learnings with the strategist and team What Success Looks Like - Emails go out on time and with clean QA - Clients feel informed and confident - The internal team has clarity on priorities and next steps - You begin contributing strategically, not just executing tasks

We are hiring an **Email Marketing Specialist** to join our email team. This role is perfect for someone who is highly organized, detail-oriented, and wants to deepen their skills in email marketing strategy over time. You will help keep projects moving, support client communication, coordinate execution, QA campaigns, and assist with strategy when needed. What You’ll Be DoingPlanning and Strategy Support - Support the creation of monthly email plans and calendars - Help translate strategy into clear tasks for copy, design, and build - Assist with segmentation, automation planning, and campaign structure - Step in to help cover strategy tasks when a strategist is out of office Execution and Project Ownership - Manage email production from start to finish - Coordinate timelines and deadlines across multiple clients - Track deliverables and make sure nothing slips - Gather feedback, organize revisions, and move work through approvals QA and Quality Control - QA emails before they go live, including: - Links - Mobile formatting - Personalization - Segmentation logic - Scheduling and send times - UTMs and tracking - Ensure every send meets quality standards - Maintain clean documentation and project notes Performance and Reporting Support - Track performance across campaigns and flows - Pull insights on what is working and what needs improvement - Share learnings with the strategist and team What Success Looks Like - Emails go out on time and with clean QA - Clients feel informed and confident - The internal team has clarity on priorities and next steps - You begin contributing strategically, not just executing tasks

• Collaborate with clients to understand their goals and develop tailored email marketing strategies. • Create and manage monthly email marketing plans and calendars. • Analyze campaign performance data to identify opportunities for optimization and improvement. • Work with copywriters and designers to ensure all campaigns align with brand voice and objectives. • Develop segmentations, automation flows, and launch series to maximize engagement and conversions. • Stay up-to-date with email marketing trends and tools to drive innovation in campaigns.