• Manage day-to-day campaign optimization across a set of advertisers; monitor and hit KPI targets (CPA, ROAS, retention) with guidance from senior traders. • Execute supply-side and audience optimization tactics including publisher management, bid adjustments, and dayparting across ad formats (banner, video, native, CTV). • Run A/B tests on bids, budgets, creatives, and geos as part of broader testing roadmaps; document results and contribute learnings to the Trading Playbook. • Monitor pacing and budget allocation daily, flagging risks and under-delivery proactively. • Build a working understanding of mobile attribution (postback flows, attribution windows, MMP integrations) and how attribution models affect how we measure and optimize campaign performance. • Use SQL to pull and analyze campaign data from internal databases; build comfort with joins, CTEs, and window functions over time. • Learn to leverage LLMs (GPT/Claude) for recurring analyses, data briefs, and performance diagnostics, this is a core part of how our team works. • Support the creation and maintenance of dashboards and reporting tools used by the trading team. • Develop your analytical instincts: learn to ask the right questions, understand what's driving performance, and use available tools (SQL, AI, BI tools) to find answers. • Work with CSMs to understand client goals and communicate campaign status clearly. • Support QBR preparation and client-facing deliverables alongside senior traders. • Collaborate with Product Support to troubleshoot delivery issues and with Supply on inventory quality questions.

Manage data collection and develop quality control processes while implementing and refining attribution models. Promote innovation in analytics to exceed client expectations and visualize model estimates effectively.

Title: Audience Lead Locations: Vancouver, British Columbia, Canada Orlando Florida United States of America Role ID 212769 Worker Type Regular Employee Studio/Department Marketing Work Model Hybrid Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Audience Activation and Insights Manager Vancouver Role Overview The Audience Activation and Insights Manager is an important member of EA's Global Paid Media Strategy team. Reporting into the Media Data, AI, & Technology manager, you will help build the audience foundation required for paid media activation and measurement. You will shape EA's 1st-party audience strategy to support scaled, privacy-safe reach, cross-portfolio audience orchestration, and incremental lift analysis. You will also develop audience-driven insights that inform growth media planning. This is a hybrid role, with 3 days a week in office. The Audience Activation and Insights Manager focuses on audience discovery, signal strategy, governance, and the delivery of 1st-party data to media partners. You will operate at the intersection of media strategy, analytics, and technology, ensuring audience systems, data quality, and frameworks directly support EA's growth media goals across franchises and global regions. Responsibilities Growth-Focused Audience Strategy & Stewardship - Support audience discovery, segmentation, sizing, and persona-based planning to inform campaign strategy and efficient media channel selection. - Manage the delivery of 1st-party data segments to media partners. - Oversee standardised audience taxonomies and documentation to improve campaign clarity, cross-region comparability, and acts as a source of truth. - You will manage clean room integrations to unlock for teams the following cross-title audience analysis, incremental reach insights, upper-funnel modelling inputs, privacy-safe audience matching with partners. - Collaborate with Legal & Privacy to maintain compliant growth-media data use cases. - Translate clean room outputs into strategic audience insights used in briefs, planning cycles, and media recommendations. Qualifications - You have 5+ years experience in digital marketing, growth media, brand media, audience planning, ad-operations, or martech. - You understand how to use 1st-party data for audience segmentation, campaign planning, & waterfall strategies. - Familiarity with self-service media buying platforms is important. These platforms include Meta, Google, TikTok, Snap, X, Amazon Ads, or Reddit. Additional experience with 1P data uploads and clean rooms is welcome. This includes partners such as InfoSum, Snowflake, Liveramp, or any other DMP/CDP solutions. - Familiarity with data warehouses & writing SQL in Google BigQuery, Snowflake or other systems. - Working knowledge of Looker Enterprise or similar BI reporting tools. - Familiarity with global data privacy laws and governance. Pay Transparency - North America COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES * British Columbia (depending on location e.g. Vancouver vs. Victoria) *$91,100 - $126,900 CAD Pay is just one part of the overall compensation at EA. For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Title: SEO & AEO Analyst Location: Houston United States Job Description: Company: NRG As an NRG employee, we encourage you to take charge of your career and development journey. We invite you to explore exciting opportunities across our businesses. You’ll find that our dynamic work environment provides variety and challenge. Your growth is key to our ongoing success—take the lead in shaping your career development, goals and future! Job Summary: We’re looking for a motivated and detail-oriented SEO & AEO Analyst to join our SEO & Content Marketing team. In this role, you will work closely with the SEO & Content Marketing leader and cross‑functional partners. The SEO & AEO Analyst plays a critical role in supporting organic search performance, analytics, and insights across multiple brands. This position is responsible for gathering, analyzing, and synthesizing data from enterprise analytics tools to evaluate organic search performance, uncover opportunities, and support content strategy. The ideal candidate brings strong analytical thinking, familiarity with SEO/AEO platforms, and an ability to translate complex data into clear, actionable recommendations. This role also monitors emerging online conversations on platforms like Reddit to identify trends, customer questions and brand opportunities. The SEO & AEO Analyst partners closely with cross‑functional marketing teams to ensure insights influence campaign strategies, content planning, and customer journeys. Essential Duties/Responsibilities: - Analyze organic search performance across GA4, Adobe CJA, BrightEdge, and related platforms to uncover trends, insights, and opportunities. - Create dashboards, recurring reports, and ad‑hoc analyses that summarize key metrics for organic search traffic, engagement, conversions and visibility. - Conduct keyword gap analysis, competitor monitoring, and performance reviews across Reliant, Direct Energy, and Green Mountain Energy. - Identify structured data and schema opportunities and partner with the web team on implementation to improve AEO visibility. - Monitor Reddit and other online communities to identify trending topics, audience questions, and new content opportunities. - Summarize online sentiment insights and translate them into SEO and content recommendations. - Collaborate with analytics, paid media, content, and brand teams to align SEO insights with broader marketing strategies. - Assist in identifying content gaps and underperforming pages to support optimization and refresh cycles. - Contribute to AI‑informed recommendations that enhance visibility, relevance, and engagement across channels. - Use AI to identify search intent patterns, topic gaps, and semantic opportunities at scale. - Provide analytical support to personalization stakeholders by evaluating content performance, metadata quality and audience behavior patterns that inform personalized journey planning. - Maintain awareness of search engine updates, industry changes, and emerging SEO best practices. - Support the SEO & Content team with ongoing tasks and evolving business needs. Working Conditions: - Hybrid 4 days/week in the Houston office - Open office environment - Occasional overtime as needed Minimum Requirements: - Bachelor’s degree in Marketing, Communications, Digital Media, Business, Data Analytics, or a related field - 3 – 5 years of experience with SEO platforms such as GA4, Adobe Customer Journey Analytics, and BrightEdge - Strong comfort working with data, spreadsheets and reporting tools - Ability to manage multiple projects in a fast‑paced environment - Strong verbal and written communication skills Preferred Qualifications: - Hands‑on experience with AEO tools or structured data implementation - Experience analyzing Reddit conversations or online community behavior - Familiarity with SEO methodologies, keyword analysis, and competitive research - Basic understanding of HTML and web publishing Additional Knowledge, Skills, and Abilities: - Highly analytical with an ability to turn data into actionable insights - Organized, process‑oriented and detail‑focused - Comfortable collaborating with cross‑functional teams - Curiosity for customer behavior and digital trends - Self‑starter with strong documentation and follow-through skills Physical Requirements: - Lifting, bending, sitting, reaching, standing, manual dexterity may be necessary NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills. Official description on file with Talent.