Title: SEO & AEO Analyst Location: Houston United States Job Description: Company: NRG As an NRG employee, we encourage you to take charge of your career and development journey. We invite you to explore exciting opportunities across our businesses. You’ll find that our dynamic work environment provides variety and challenge. Your growth is key to our ongoing success—take the lead in shaping your career development, goals and future! Job Summary: We’re looking for a motivated and detail-oriented SEO & AEO Analyst to join our SEO & Content Marketing team. In this role, you will work closely with the SEO & Content Marketing leader and cross‑functional partners. The SEO & AEO Analyst plays a critical role in supporting organic search performance, analytics, and insights across multiple brands. This position is responsible for gathering, analyzing, and synthesizing data from enterprise analytics tools to evaluate organic search performance, uncover opportunities, and support content strategy. The ideal candidate brings strong analytical thinking, familiarity with SEO/AEO platforms, and an ability to translate complex data into clear, actionable recommendations. This role also monitors emerging online conversations on platforms like Reddit to identify trends, customer questions and brand opportunities. The SEO & AEO Analyst partners closely with cross‑functional marketing teams to ensure insights influence campaign strategies, content planning, and customer journeys. Essential Duties/Responsibilities: - Analyze organic search performance across GA4, Adobe CJA, BrightEdge, and related platforms to uncover trends, insights, and opportunities. - Create dashboards, recurring reports, and ad‑hoc analyses that summarize key metrics for organic search traffic, engagement, conversions and visibility. - Conduct keyword gap analysis, competitor monitoring, and performance reviews across Reliant, Direct Energy, and Green Mountain Energy. - Identify structured data and schema opportunities and partner with the web team on implementation to improve AEO visibility. - Monitor Reddit and other online communities to identify trending topics, audience questions, and new content opportunities. - Summarize online sentiment insights and translate them into SEO and content recommendations. - Collaborate with analytics, paid media, content, and brand teams to align SEO insights with broader marketing strategies. - Assist in identifying content gaps and underperforming pages to support optimization and refresh cycles. - Contribute to AI‑informed recommendations that enhance visibility, relevance, and engagement across channels. - Use AI to identify search intent patterns, topic gaps, and semantic opportunities at scale. - Provide analytical support to personalization stakeholders by evaluating content performance, metadata quality and audience behavior patterns that inform personalized journey planning. - Maintain awareness of search engine updates, industry changes, and emerging SEO best practices. - Support the SEO & Content team with ongoing tasks and evolving business needs. Working Conditions: - Hybrid 4 days/week in the Houston office - Open office environment - Occasional overtime as needed Minimum Requirements: - Bachelor’s degree in Marketing, Communications, Digital Media, Business, Data Analytics, or a related field - 3 – 5 years of experience with SEO platforms such as GA4, Adobe Customer Journey Analytics, and BrightEdge - Strong comfort working with data, spreadsheets and reporting tools - Ability to manage multiple projects in a fast‑paced environment - Strong verbal and written communication skills Preferred Qualifications: - Hands‑on experience with AEO tools or structured data implementation - Experience analyzing Reddit conversations or online community behavior - Familiarity with SEO methodologies, keyword analysis, and competitive research - Basic understanding of HTML and web publishing Additional Knowledge, Skills, and Abilities: - Highly analytical with an ability to turn data into actionable insights - Organized, process‑oriented and detail‑focused - Comfortable collaborating with cross‑functional teams - Curiosity for customer behavior and digital trends - Self‑starter with strong documentation and follow-through skills Physical Requirements: - Lifting, bending, sitting, reaching, standing, manual dexterity may be necessary NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills. Official description on file with Talent.

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere. A Day in the Life of the The Sr. Marketing Analyst is responsible for transforming complex marketing, customer, and product performance data into actionable insights that inform strategic decisions across the organization. This role partners closely with marketing, sales, finance, and product teams to optimize campaigns, improve targeting, and identify growth opportunities. The Sr. Marketing Analyst reports to the Manager, Marketing Analytics and is expected to demonstrate advanced analytical capability, business acumen, and strong data storytelling skills. - Analyze complex, multi‑source marketing datasets to identify trends, patterns, and optimization opportunities. - Build advanced dashboards, reports, and data visualizations to support cross-functional insights and KPI reporting. - Support campaign optimization by evaluating channel performance, attribution paths, and customer behavior. - Develop predictive models and statistical analyses to forecast outcomes and improve marketing ROI. - Refine and maintain customer segmentation models based on demographics, behavior, and lifecycle insights. - Partner with marketing leadership to develop data-driven targeting strategies and personalization frameworks. - Conduct competitive and market analysis to guide strategic planning. - Present analytical findings to leadership with clear recommendations aligned to business goals. - Ensure data quality, documentation, and best practices across reporting environments. - Collaborate with analytics engineers and IT teams on data infrastructure improvements. - Mentor junior analysts on analytical techniques, tools, and best practices. - Other duties as assigned. What You Bring to the Table: - 3+ years of experience in marketing analytics, business intelligence, or related data-driven roles. - Experience with data visualization tools (Power BI, Tableau, or similar). - Experience in telecommunications or subscription-based services is a plus. - Strong proficiency in SQL; experience with Python or R preferred. - Ability to interpret complex datasets and translate findings into actionable business recommendations. - Excellent communication and presentation skills. - High attention to detail with a hands-on, problem-solving approach. - Strong understanding of digital marketing metrics, attribution, segmentation, and customer journey analysis. - Ability to manage multiple projects and meet deadlines in a fast-paced environment. Education: - High school diploma or equivalent required - Bachelor’s or Master’s degree in Marketing Analytics, Business Analytics, Statistics, Data Science, or related field a plus. We're Proud to Offer a Comprehensive Benefits Package Including: - 401k retirement plan, with employer match - Insurance options including: medical, dental, vision, life and STD insurance - Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization - Floating Holiday: 40 hours per year - Paid Holidays: 7 days per year - Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws - Tuition reimbursement program - Employee discount program *Benefits listed above are for regular full-time position Base Compensation: The base compensation range for this position is $75,000 - $115,000 plus opportunities for benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, relevant skills, experience, and capabilities. Our Mission Statement: * Take care of our customers * Take care of each other * Do what we say we are going to do * Have fun Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business. FCO (For San Francisco Candidates only): Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. CCPA Employee Privacy Policy (For California Candidates Only): https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere. A Day in the Life of the Senior Analyst Digital Marketing:The Senior Digital Marketing drives performance analytics. This role focuses on turning data into actionable insights to improve digital marketing efforts and drive business growth. The Analyst reports to the Vice President leading campaign performance analytics, data interpretation, and reporting, while also supporting budget forecasting, and agency coordination. Reporting & Analysis (70%) - Partner with internal stakeholders to define benchmarks and refine KPIs and measurement plans with business goals. - Pull and analyze raw data to uncover insights and guide media strategy. - Collaborate with internal teams and agencies to streamline reporting and data flows. - Proactively run reporting, BI, and measurement outputs to analyze recommended actionable optimizations, dashboard evolution, and wider scale synergies. - Monitor performance trends and anomalies; identify root causes. - Interpret statistical models to inform strategy. - Present actionable insights clearly to both technical and non-technical audiences in multiple formats: Excel, presentation, and verbal/written communications. Paid Media Support (20%) - Use historical and trend data to design campaigns that meet sales goals. - Forecast budgets and performance using predictive modeling. - Evolve testing plans to uncover new opportunities and drive innovation. - Audit campaigns for performance across audiences, creative, and tactics. - Support campaign execution and collaborate across teams where needed. - Analyze user behavior to improve acquisition and cost efficiency. Administration/Other (10%) - Maintain documentation of historical testing, innovations, and best practices. - Manage billing and invoices accurately. - Other duties as assigned What You Bring to the Table: Education: - High school diploma or equivalent required - Bachelor's degree in data science, Statistics, Economics, Business Analytics, or Computer Science, is preferred - MBA or analytics certifications are a plus. Experience: - 4-7 years of Data Science, Marketing Analytics or Statistics experience is required. - 3-5 years of data reporting & visualization (Looker, Tableau, Alteryx, GA4, BigQuery, etc.). - 3-5 years in digital advertising platforms (Google Ads, Meta, LinkedIn Ads, programmatic platforms, etc.) - 3+ years with testing in paid media or digital marketing. - Experience using AI to automate or enhance analysis is preferred. Knowledge, Skills and Abilities: - Strong skills in Excel, Google Marketing Platform, Google Ads, and Google Analytics. - Proven ability to manage multiple projects in a fast-paced environment, meeting deadlines, and business objectives. - Ability to distill data and bring forward actionable insights. - Excellent writing, communication, and organizational skills. - Strong attention to detail and customer service mindset. - Agency & Telco Experience a plus. - Familiarity with CRM /DMP systems and other ad platforms is a plus. We're Proud to Offer a Comprehensive Benefits Package Including: - 401k retirement plan, with employer match - Insurance options including: medical, dental, vision, life and STD insurance - Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization - Floating Holiday: 40 hours per year - Paid Holidays: 7 days per year - Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws - Tuition reimbursement program - Employee discount program *Benefits listed above are for regular full-time position Base Salary: The base salary range in {insert state} for this position is $85,000- $1115,000 annually, plus opportunities for bonus, benefits and commission, if applicable. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities. Our Mission Statement: * Take care of our customers * Take care of each other * Do what we say we are going to do * Have fun Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business.

Buckner Retirement Services, Inc. Location: Remote Corporate Address: 12377 Merit Drive, Suite 900, Dallas TX 75251 Job Schedule: Temporary - Full Time (6 months) We are seeking a Marketing Analyst to join our Retirement Services group to help inspire the lives of our seniors! The Marketing Analyst position supports BRS Sales and Marketing by delivering clear, data-driven insights through analysis and research. This role transforms data from CRM, digital marketing, accounting, and market research into actionable intelligence that improves lead generation, conversion, occupancy, and overall revenue performance for BRS. Join our team and inspire happiness in the lives of others! What you'll do: - Build dashboards that track key KPIs across all communities, including inquiries, leads, tours, deposits, move-ins, move-outs, conversion rates, and occupancy. - Analyze sales funnel performance to identify bottlenecks in pipelines. - Measure the effectiveness of digital, print, direct mail, and marketing plan lead aggregators. - Analyze cost per inquiry (CPI), cost per lead (CPL), cost per move-in (CPM), and channel ROI for each community and the overall system. - Analyze budget allocations across mediums and attribution to lead generation. - Track waitlists, unit type demand, floorplan mix, and demographic shifts. - Analyze consistency of KPI definitions and standardized reporting across all communities. - Partner with sales and operations to improve data capture, workflows, and lead attribution accuracy. - Attend and participate in staff meetings as required. - Perform special assignments, projects, and other duties as required. What you’ll bring: - Requires in-depth understanding of a comprehensive field of knowledge as evidenced by the attainment of a Bachelor’s Degree, or equivalent experience, in a related field. Bachelor’s Degree in communications, marketing, or other related field of study preferred. - A minimum of 1-3 years prior related experience with hospital or retirement community admissions preferred. Prior related experience in public relations, sales, or marketing required. - Requires high level of proficiency in the Microsoft Office Suite. Recent computer training or computer experience preferred. - Requires job holder to work nights and weekends as needed to meet business needs. - Requires a strong sense of diplomacy and demonstrated success in developing strong collaborative relationships with organizational peers and outside colleagues. Requires ability to relate positively, influentially, and sensitively to a broad spectrum of persons in a variety of multi-tiered relationships and settings. - Requires recognized ability to meet multiple deadlines by maintaining a high level of organization. - Requires demonstrated strong analytical skills, including an ability to synthesize large amounts of information and to focus quickly on the essence of an issue; strong commitment to producing measurable results. - Requires ability to function in a fast-paced, high volume, multi-faceted, results-oriented work environment and to analyze issues, identify priorities, manage projects and make decisions expeditiously. - Requires proficient problem solving skills. - Requires proficient ability to speak, read and write English professionally. - Requires ability to travel to various geographic locations and some overnight stays. Requires ability to obtain and maintain the necessary documentation to travel by air and to rent vehicles. - Requires ability to drive assigned vehicle(s) or personal vehicle, with appropriate state license, following all laws applicable; must provide proof of liability insurance and must be eligible to be insured under Buckner’s insurance policy. Requires ability to rent vehicles both domestically and internationally using required documentation. Must be age 21 or older to drive on behalf of Buckner. - Requires ability to maintain confidentiality. - Requires proficient ability to exhibit detail-oriented skills necessary to understand and manage a wide-range of information. - Requires professional commitment to Christian principles and teachings so as to perform tasks and responsibilities in alignment with Buckner’s mission, vision, and values. - Requires ability to use up to 50 pounds of force occasionally and/or up to 20 pounds of force frequently and/or 10 pounds continuously to move objects. - Requires ability to speak clearly and make self understood in face-to face interactions; to articulate with extreme accuracy and precisions to give directions speak on the phone, etc. - Requires ability to communicate effectively orally and in writing. - Requires ability to effectively work under pressure and remain flexible as priorities change; ability to effectively communicate orally and in writing and speak in front of groups. - Requires ability to work under minimal supervision; exercise sound judgment and confidentiality. - Requires sufficient good health to properly discharge duties. Employees shall not be permitted to work who have infectious disease or skin lesion for the duration of the communicability. The above description reflects the details considered necessary to describe the essential functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job. About Buckner Retirement Services: Buckner Retirement Services comprises a network of senior living communities across Texas. As a not-for-profit, faith-based organization with over 60 years of experience, we're dedicated to providing exceptional care. Recognized as a Great Place to Work at all our locations, we offer rewarding opportunities for those passionate about working with seniors. If you're seeking a career in the senior living field, consider joining us at Buckner, where our purpose sets us apart. Buckner is an Equal Opportunity Employer. The same way we treat our employees is how we treat all applicants – with respect. Buckner is an equal opportunity employer (EEO is the law). You will be treated fairly throughout our recruiting process and without regard to race, color, religion, ​age, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Buckner.