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Mixpanel is an analytics software company that has developed one of the most advanced analytics platforms for web and mobile applications. As an employer, the c
Staff Brand Copywriter
Location
United States
Posted
122 days ago
Salary
0
Seniority
Lead
Job Description
Staff Brand Copywriter
Mixpanel
• Own copy and messaging for campaigns, product launches, web, and major brand moments • Partner with brand designers from concept through execution—shaping ideas together, finding the thread that connects visual and narrative • Translate complex product stories into narratives that resonate emotionally and intellectually • Challenge briefs to find depth and nuance—move beyond surface level messaging to something with real resonance • Work collaboratively with stakeholders across product marketing, product, and leadership to elevate creative thinking • Steward the brand voice with flexibility and intention, adapting tone while maintaining consistency • Lead messaging and narrative strategy for MXP (our annual user conference) and flagship campaigns • Develop frameworks that extend creative ideas across touchpoints with coherence and impact • Present creative strategy and rationale to cross functional partners and leadership • Help mature our brand strategy alongside the design leader, building adoption across the organization • Influence how we think about storytelling—not just as copy, but as the foundation for identity and connection • Bring curiosity and rigor to understanding our products deeply enough to tell their stories well
Job Requirements
- 5+ years leading creative writing in branding, advertising, or editorial environments
- Portfolio demonstrating conceptual thinking and narrative depth across formats: campaigns, long form content, product storytelling, brand messaging
- Track record leading projects with multiple stakeholders and the judgment to work with minimal direction
- Deep understanding of how tone and voice shape brand identity, with the flexibility to execute across contexts
- Natural partnership with designers—you understand visual thinking and how story and image reinforce each other
- Ability to work effectively with product and marketing teams, translating between disciplines without losing creative integrity
- Comfortable presenting work and articulating why creative choices serve both craft and business goals
- You care about details—grammar, rhythm, precision—because they shape meaning and impact
- You're genuinely curious about complex products and read widely beyond industry echo chambers, bringing unexpected references into your work
- You push creative boundaries with intention and care, knowing when boldness serves the idea and when restraint does
- You're excited by transformation and strategy, not just execution—this is a moment when your choices help define what comes next.
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
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