Brafton Inc.

• Assisting with deliverable tracking and status updates. • This includes within Brafton’s Atlas PM platform and client-facing CMP, Google/Sharepoint spreadsheets, and other PM platforms (Asana, Wrike, HIVE, Jira, etc.). • Project set-up and date management of client scopes of work within Brafton’s Atlas PM platform. • Basic project management quality assurance/asset review at different phases of production. • Support for mass project updates in Brafton’s Atlas PM platform associated with monthly resource planning. • Attend internal meetings (scrums, etc.) as an embedded Brafton stakeholder. • Assist with any next steps from these meetings. • Ad hoc project management support (ranging from language translations for copy using AI tools, to inputting copy for client publishing, and creation of process documentation using meeting/stakeholder notes). • Research and development of the use of AI tools to execute tasks efficiently and effectively.

• Focus on account management, content marketing strategy, revenue retention, and project management • Consult, strategise, and manage custom content strategies • Build rapport with clients, understanding their business • Develop and maintain content marketing strategies • Sell strategies and create statements of work • Collaborate with content creation and web integration teams • Measure success through client retention and organic growth

Title: Remote Full-Time Videographer - Boston Location: Boston, Massachusetts Department: Video Production – Videography Full-Time Remote Job Description: Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design. Brafton is looking for a highly creative and extremely focused Videographer & Editor to help in executing all aspects of our video production. The Videographer shoots and edits on-location and in-house video productions in coordination with a producer. The Videographer is a well-organized individual with a strong knowledge of on-location production workflows, production equipment, and is experienced in working with and directing on-camera talent. This is a remote position and is open to candidates in the Boston area. Candidates will have the option to use our shared office space in downtown Boston. WHAT YOU’LL DO: - Ensure on-time execution and delivery of high quality video productions - Keep a pleasant and creative work atmosphere - Shoot and edit on-location and in-house video productions - Create storyboards for narrative work - Coach on-screen talent and voice talent - Conduct video equipment maintenance at our Quincy, MA equipment storage facility - Travel on a regular basis (approximately 30-60%) - Keep yourself current with the latest developments and trends in video production - Promote the Video Department across the business REQUIRED EXPERIENCE AND SKILLS: - Formal degree in cinematography or video/film production. Significant demonstrated professional experience without this degree will also be considered. - Understand the full spectrum of the production process including camera operation, lighting and audio capture - Excellent videography and editing skills, experienced in directing talent. - Experience with shooting with Canon C200’s or equivalent, 3-point lighting, audio recording and mixing - Proficient knowledge of Adobe Premiere Pro, Media Encoder, and Audition - Experience with Adobe After Effects highly preferred - Experience with Color Correction using Lumetri - Experience with green-screen based studio/on-location production work, and have a deep understanding of its workflows. - Experience with AI generations for video and voice-overs highly preferred - Ability to think on feet, multi-task, prioritize and work under pressure. - A valid driver's license and the ability to rent a vehicle. $50,000 - $55,000 a year Base salary plus creative production commission. Please submit an online demo/reel portfolio example. Applications without reels will not be accepted. Benefits Include: Health, Dental, Vision, Colonial Life, 401(k) with match, paid time off, home office perks and more! EQUAL OPPORTUNITY | E-VERIFY: Brafton is an Equal Opportunity employer. In addition to federal law requirements, Brafton complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfers, leave of absence, compensation and training. Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Brafton (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status). We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

• Research, create and deliver high-quality content to clients according to specified deadlines • Edit the work of peers using Brafton’s editing marks and processes • Work with account management to ensure that clients’ goals are achieved • Virtually attend project, client and team meetings • Track writing and editing production work on a daily basis in our in-house project management system • Brainstorm and provide topics for clients monthly based on their creative brief and/or industry • Communicate directly with clients

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design. This is a remote full-time contract position open to candidates across New Zealand. Position Summary: We are looking for an A-Player who is client-focused, self-motivated, digitally-savvy and results-driven. You will primarily focus on four areas: account management, content marketing strategy, revenue retention and growth, and project management. You will consult, strategise and manage the execution and integration of custom content strategies that drive growth for mid -large scale organisations. To demonstrate success you must not only have industry SME but also possess killer organisational skills to manage a wide variety of initiatives. Account Management Our Content Marketing Strategists love account management, building a rapport with clients and truly understanding their business. You view servicing a client portfolio of 20-25 clients (mid-large in a wide variety of industries) as an exciting challenge! You will demonstrate the success of your strategies through ROI reporting and delivery against client objectives. Content Strategy As a strategist, you will consult, develop and maintain strong, multi-faceted content marketing strategies for clients which include research, interpretation and presentation of statistical reporting. Revenue Retention and Growth Success Success is measured by the retention of clients in your portfolio and growing your account base. Must be able to sell the next strategy and create statements of work that help clients meet their business objectives. Must be commercially savvy; understanding of how businesses make decisions and make money in a competitive market. Project Management Bring your ideas to life working with Brafton’s content creation teams (editorial, graphics, video, and social media) web integration team and clients to create strategies that deliver strong ROI against client objectives. Success is measured by the strength in your portfolio and rewarded through incentive opportunities (client retention/organic growth). While this is primarily a remote role, there will be meet-ups on at least a quarterly basis and some travel to visit clients in person may be required. Skills & Qualifications: You need a relevant Bachelor’s degree with a minimum of 3-5 years proven experience in Account Management and/or experience and demonstrated knowledge/expertise in latest content marketing/SEO strategy trends. Not only do you know what makes for a great content strategy but you have a keen eye for displaying content optimising UX best practices. Phenomenal communication skills. Finally, one of your greatest strengths is your high attention to detail and organisational skills that allow you to be a rock star at managing multiple projects at a given time in a fast paced environment. Key Skills Needed: Account Management, Content Marketing, Digital Strategy, SEO Strategy, Sales, Google Analytics, Google Adwords, Web Analytics, Social Media Strategy, Digital Marketing Consulting, Project Management BENEFITS INCLUDE: Competitive incentive plan, Flex Work Schedule, Annual Leave $102,000 - $119,000 a year Pay range in NZD, on-target earnings.

• This is a quota-carrying, revenue-driving role focused on new business acquisition and account growth across small and mid-sized businesses. • You will own the full sales cycle — from inbound and outbound opportunity generation through to close — while also driving expansion within your accounts. • This is a high-activity, high-impact role, but success isn’t just about volume — it’s about understanding marketing challenges and clearly demonstrating ROI to marketing and business leaders. • You’ll engage directly with stakeholders across marketing and leadership teams, translating their goals (traffic, rankings, leads, pipeline, revenue) into scalable content strategies powered by contentmarketing.ai. • Full-cycle sales: prospecting, inbound conversion, closing, and expansion • Managing a high volume of opportunities across SMB and mid-market accounts • Running efficient, insight-driven discovery focused on marketing goals and performance gaps • Translating marketing challenges (SEO, content production, lead generation) into clear, ROI-driven solutions for both marketing and business leaders • Positioning contentmarketing.ai as a faster, smarter way to scale content and improve marketing performance • Driving upsell and renewal opportunities within existing accounts • Maintaining disciplined pipeline management and accurate forecasting in HubSpot • Structuring and closing commercial agreements (contracts, MSAs, addendums)

• Assist the SEO team in utilizing software tools to compile performance data and insights on client websites. • Help Senior Strategists compile audits and regular performance reports. • Conduct keyword research, map content opportunities, and perform on-page optimization tasks. • Leverage an understanding of Google Analytics • Develop and execute strategies to improve brand visibility within Google’s AI Overviews (AIO) and generative search engines. • Optimise site architecture and content to be easily parsed by LLM crawlers, focusing on semantic density and clear entity relationships. • AI Performance Tracking: Utilise emerging tools and methods to monitor brand mentions and citations within generative search results. • Be a versatile team player who can tackle various projects and collaborate with all teams. • Be a constant student of SEO who is applying their learnings to their work and sharing knowledge with internal and client-facing teams.

• Focus on account management, content marketing strategy, revenue retention and growth, and project management • Consult, strategise and manage execution of custom content strategies • Build rapport with clients and manage a portfolio of 20-25 clients • Develop and maintain strong content marketing strategies including statistical reporting

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design. This is a remote, full-time contract position and is open to candidates across the Caribbean. Brafton is looking for an SEO strategist to join our consulting team. The ideal candidate has previous agency experience, a passion for digital marketing, excellent problem-solving skills, very, very strong attention to detail, and a ton of curiosity about the ever-changing search landscape. SEO is always evolving - even more important than being a current expert is being a perennial learner. The right person will be an exceptionally curious individual who is both autodidactic and capable of learning from others. This is a client-facing role that interfaces with many internal stakeholders and produces consistently thoughtful work. To succeed, the SEO strategist must have strong people skills (communicating, problem-solving, building relationships), be exceptionally analytical and technical, and also be a very strong writer. This individual needs to make complex search concepts and technical items easy to understand and interesting. Responsibilities & Tasks: • Craft competitive and compelling audits, proposals, and reports • Expertly utilize our software tools (like MarketMuse, SEMRush, and Hrefs) to • Assess the health of our clients' websites • Itemize errors and opportunities • Execute against planned scopes relating to site optimization or other technical SEO-specific tasks. • Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns; large-scale organic SEO work (including but not limited to keyword research); and backlink-focused projects. • Leverage a strong understanding of Google Analytics • Be a versatile team player who can tackle various projects and collaborate with all teams. • Be a constant student of SEO who is applying their learnings to their work and sharing knowledge with internal and client-facing teams. Qualifications: • 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting • Evidence of success with previous SEO campaigns for medium to large brands, ideally including ecommerce companies • Strong understanding of cross-channel marketing principles • Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment • Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and especially Excel • Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more) • Strong project management and organization skills, ability to prioritize and manage multiple projects • Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus • Understand recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results, and more • Intermediate to advanced knowledge of HTML, Javascript, and CSS as they impact search performance • Strong knowledge and experience using standard and enterprise search tools and platforms (Botify, Sitebulb, Conductor Searchlight, Stat, SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, etc.) • The ability to meet scheduled and proposed deadlines. • Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel). • Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides. Contractors must provide their own industry hardware and a stable internet connection.

• Analyze website performance metrics to inform strategic recommendations • Lead content audits and create Keep-Update-Delete reports • Develop intuitive navigation structures and information architecture • Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others. • Provide UX and CRO-focused feedback on wireframes and visual designs • Ensure alignment with client brand messaging and visual identity • Co-lead the project delivery process alongside a Project Manager • Contribute to user journey mapping and documentation • Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers • Propose and implement A/B and multivariate tests to support continuous improvement • Conduct qualitative research, including stakeholder interviews and persona development • Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis • Support brand messaging strategy and product positioning • Collaborate on naming, copy tone, and style guidance deliverables • Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities