Role Description We are currently hiring a Demand Generation Lead, Americas; a commercially minded builder and in-market operator who will own the demand engine across North America and LATAM. This is a senior individual contributor role that sits within the global Demand Generation team, which consists of Campaign Management, Partner Marketing, Business Development, and Regional Demand Generation. You are responsible for translating global strategy into regional pipeline impact. You will: - Build the regional plan, define targets, activate programs, and partner deeply with Sales to ensure we hit our enterprise and mid-market revenue goals. - Act as the linking pin between Marketing and Sales in the Americas region — the person who ensures strategy turns into pipeline. - Own the full-funnel demand generation motion across the Americas region, equal parts strategist and executor. - Collaborate closely with our Principal, Campaign Management (Global ABM & Enterprise Demand), and cross-functionally with Brand, Events, Product Marketing, RevOps, and BDR. - Be ultimately accountable for marketing sourced and influenced pipeline within your territory. Key Responsibilities: - Own the Americas Demand Plan: Build and execute the regional demand strategy aligned to enterprise and mid-market revenue targets. Translate global campaigns and launches into in-market programs that drive measurable pipeline. - Drive ABM & Segment Programs: Activate targeted ABM and segment plays in partnership with Sales. Orchestrate multi-touch engagement across priority accounts to generate and accelerate opportunities. - Generate & Accelerate Pipeline: Own MQL, SAL, SQL, and Opportunity targets. Monitor conversion rates and pipeline velocity; identify gaps early and deploy corrective actions to stay on track. - Partner with Sales Leadership: Act as the marketing lead for the Americas Sales team. Align on target accounts, campaign priorities, and performance goals to ensure reps hit their number. - Optimize & Scale: Improve funnel quality (MQL → SQL → Opportunity), streamline lead scoring and routing, and continuously test and optimize channel performance. - Innovate: Experiment with and leverage new technology (AI) to test new approaches across targeting, creative, personalization, and automation — proactively identifying opportunities to unlock scalable pipeline growth. Qualifications - 7+ years in B2B demand generation, ideally in SaaS and enterprise segments. - Proven experience owning regional pipeline targets and delivering measurable revenue impact. - Strong understanding of ABM, lifecycle marketing, and full-funnel performance metrics. - Experienced collaborating with Sales leadership and RevOps to drive alignment and execution. - Data-driven, hands-on, and comfortable operating in fast-moving environments. Requirements - For roles based in the United States (including US Remote): The annual Total Cash Compensation salary range for this position is $146,811 to $217,280. Actual pay within this range depends on several factors, including work location and individual qualifications. - Compensation ranges for the same role in other countries may differ based on local market conditions, compensation philosophy, and regulatory requirements. - *International Locations*: Compensation ranges for this role outside of the United States may differ and will be determined based on local market benchmarks, compensation practices, and applicable regulations. Benefits - Unlimited PTO - Low cost medical, dental, and vision plans - Life insurance - Accidental death and dismemberment (AD&D) insurance - Dependent Care Savings Accounts and Flexible Spending Accounts - Health Saving Account - Short-term and long-term Disability - Employee Assistance Program - Employee Resource Groups - 401(k) plan - Paid parental leave - Relief Fund - Travel coverage

• Reach out to prospects via social media • Outbound acquisition using video recordings • Telephone outreach to potential new clients • Conduct free initial consultations to assess client needs • Telephone follow-up with existing contacts in the system • Plan and perform the preparation and follow-up for appointments for our strategy consultant

Who are we and why should you join us? BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution. As a Provider Acquisition Specialist, Psychiatry at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way. What are we looking for? As one of the our Provider Acquisition Specialists, you’ll be critical in developing and executing our growth playbook in effort to rapidly grow our network of therapists. You will be a growth operator in a highly entrepreneurial environment, helping to develop and execute the full sales funnel - from lead generation to first contact to therapist contracting. This role reports into the Senior Manager of Provider Growth. You will help build the supply side of our company’s mental health marketplace and will often be the first impression with a prospective therapist partner. This will include selling our vision and articulating the value we provide to each therapist. Through these interactions, you’ll gather critical insights for other stakeholders across the business and will need to work cross-functionally with product, engineering, design, and operations to translate those insights into meaningful improvements to our product. What will you do? - Help develop and execute the therapist growth playbook - Generate leads, contact therapists and drive therapist contracting - Identify, experiment, prioritize, and protocolize new growth tactics, messaging, and channels, leading to long term scale - Run omnichannel growth tactics and evaluate results through standard reporting mechanism; communicate results cross-functionally within the organization - Select, negotiate and setup key vendor relationships, as necessary - Partner with technology teams and other operations teams to translate sales insights into business improvements What will you NOT do? - You will NOT worry about "runway", "cash left", or "how much time we have until the next round". We have the startup DNA but we're fully backed and funded, all the way to success. - You will NOT be confined to your "job". You will get involved in product, marketing, business strategy, and almost everything we do. - You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure-to-work-with people are allowed here! - You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really. Can I work remotely? Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company-wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel. Requirements - Minimum of 2+ years experience in consultative sales or quota carrying growth roles in an early-stage technology, healthcare or similar environment - Experience selling to providers (doctors, nurses, therapists, specialists) preferred - Strong communication & presentation skills with the ability to convert datasets into digestible insights and actionable decisions - Deeply analytical; SQL or comparable capabilities preferred - Willingness to find new and creative tactics on how to generate leads to drive conversion, constantly iterating based on outcomes Benefits - Remote work with regular in-person bonding experiences sponsored by the company - Competitive compensation - Holistic perks program (including free therapy, employee wellness, and more) - Excellent health, dental, and vision coverage - 401k benefits with employer matching contribution - The chance to build something that changes lives – and that people love - Any piece of hardware or software that will make you happy and productive - An awesome community of co-workers The base salary range for this position is $50,000-$65,000. In addition to the base salary, this position has a commission component and the extensive benefits listed here (subject to eligibility requirements): Teladoc Health Benefits 2025. Total compensation is based on several factors – including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable to all full-time positions. At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.

• Prospect and research potential clients, link partners, and influencer targets using AI tools (Claude, ChatGPT, Perplexity, and beyond) — faster and smarter than traditional methods allow. • Design and run AI-assisted outreach experiments: test angles, messages, sequences, and channels to find what converts. • Build automated prospecting and outreach workflows using tools like Make, Zapier, Clay, or similar platforms. • Mine data sources — backlink profiles, SERP results, social platforms, influencer databases — to identify high-value targets at scale. • Write and refine AI prompts that produce personalized, high-quality outreach copy in bulk without losing the human touch. • Track and analyze performance metrics (reply rates, meeting rates, pipeline value) and continuously iterate based on data.