• Prospect and research potential clients, link partners, and influencer targets using AI tools (Claude, ChatGPT, Perplexity, and beyond) — faster and smarter than traditional methods allow. • Design and run AI-assisted outreach experiments: test angles, messages, sequences, and channels to find what converts. • Build automated prospecting and outreach workflows using tools like Make, Zapier, Clay, or similar platforms. • Mine data sources — backlink profiles, SERP results, social platforms, influencer databases — to identify high-value targets at scale. • Write and refine AI prompts that produce personalized, high-quality outreach copy in bulk without losing the human touch. • Track and analyze performance metrics (reply rates, meeting rates, pipeline value) and continuously iterate based on data.

Role Description The Head of Demand Generation will own the demand strategy for FirstClose, responsible for generating qualified pipeline, accelerating revenue growth, and tightly aligning marketing with sales. This is a highly visible leadership role that blends strategy, execution, analytics, and team leadership. - Develop and execute the end-to-end demand generation strategy to support new customer acquisition and revenue growth targets. - Own pipeline creation, lead quality, conversion rates, and marketing-sourced revenue metrics. - Design and scale multi-channel demand programs including digital advertising, SEO/SEM, content syndication, webinars, events, ABM, partner marketing, and nurture campaigns. - Partner closely with Sales and Business Development leadership to align ICPs, personas, and handoff processes. - Leverage marketing automation, CRM, and analytics to measure performance and forecast impact. - Lead and develop a high-performing demand generation team and agency partners. - Collaborate with Product Marketing on messaging and go-to-market launches. - Continuously test, optimize, and scale high-performing channels. Qualifications - 10+ years of B2B demand generation or growth marketing experience, including 5+ years in leadership roles. - Proven success scaling demand for SaaS, fintech, mortgage technology, or financial services companies. - Strong expertise in pipeline modeling, attribution, and funnel analytics. - Experience selling into banks, credit unions, or regulated financial institutions preferred. - Strong cross-functional leadership and sales alignment skills. Benefits - This role offers the opportunity to lead demand generation at a well-established fintech with deep category expertise. - Work with a seasoned executive team. - Make a direct impact on company growth and market expansion.

Audience Acquisition Lead (Omeda CDP Expert) time type Full time Job requisition id R242056 Job Description: What You'll Be Doing: - Serve as the organization's Omeda CDP subject-matter expert, with deep knowledge of platform capabilities, limitations, and best practices - Design, build, and optimize audience acquisition funnels using Omeda, including: - Form creation and optimization - Data capture, normalization, and enrichment - Segmentation and audience activation - Automated workflows and lifecycle marketing programs - Lead the execution of online and offline audience acquisition initiatives, collaborating closely with AspenCore teams and external vendors - Create and present marketing proposals with limited guidance from senior leadership - Ensure marketing programs are delivered on time and within budget; proactively recommend optimizations or strategic pivots as performance data dictates - Monitor, analyze, and report on funnel and audience performance using dashboards, KPIs, and attribution models - Contribute to data hygiene, governance, and compliance, ensuring adherence to GDPR, CCPA, and best practices in consent, privacy, and preference management - Document acquisition funnels, workflows, and Omeda configurations to support scalable, repeatable marketing playbooks - Champion Arrow's value proposition and brand across all audience touchpoints Job Complexity & Leadership: - Manages professional employees, colleagues, and/or vendors within the function - Accountable for the performance and results of a team or core discipline area - Adapts departmental plans and priorities to address operational and resource challenges - Decisions are guided by policies, procedures, and business plans, with direction from senior leadership as needed - Provides technical and strategic guidance to internal teams, vendors, and stakeholders - Exercises people-management authority, including setting objectives, conducting performance reviews, and recommending pay actions - Defines operating standards and ensures consistent execution of essential procedures based on functional expertise What We're Looking For: - Relevant recent experience in audience acquisition, growth marketing, or lifecycle marketing within media, publishing, B2B, or subscription-based businesses - Demonstrated, hands-on mastery of Omeda CDP is critical, including: - Segmentation and audience modeling - Workflow and automation setup - Form configuration and data collection strategies - Audience activation across channels - Omeda certifications or clear evidence of deep, platform-specific expertise strongly preferred - Strong hands-on experience with WordPress, including integration with marketing and data platforms - Solid understanding of: - Lead scoring and lifecycle marketing - Email marketing and marketing automation best practices - Experience working with analytics and reporting tools (e.g., Google Analytics, dashboards, or similar) - Comfortable collaborating cross-functionally with marketing, editorial, sales, and technology teams - Familiarity with ad platform integrations (Google, Meta, LinkedIn) - Basic HTML/CSS skills for page, form, and template customization - Experience with paywalls, subscriptions, gated content, or registration-based access models Experience / Education - Typically requires a minimum of 8 years of related experience with a 4-year degree, or 6 years with an advanced degree, or equivalent professional experience. What's In It For You: At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans and a solid benefits package. - Medical, Dental, Vision Insurance - 401k, With Matching Contributions - Short-Term/Long-Term Disability Insurance - Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options - Paid Time Off (including sick, holiday, vacation, etc.) - Tuition Reimbursement - Growth Opportunities - And more! #LI-LH1 Annual Hiring Range/Hourly Rate: $102,900.00 - $118,800.00 Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer. Location: US-IL-Illinois (Remote Employees) Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company's request and sole discretion. Job Category: Marketing and Communications EEO Statement: Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy) We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

• Develop and execute lead generation strategy to consistently produce warm, qualified prospects for intake and conversion. • Build and manage outreach campaigns targeting private-pay prospects and referral partners to increase lead flow and strengthen referral pipelines. • Source, research, organize, clean, segment, and manage prospect and referral lists for optimized outreach and conversion. • Conduct structured multi-channel outreach (calls, SMS, email) using approved messaging and compliance standards. • Qualify prospects based on service need, urgency, location, and suitability. • Nurture leads through structured follow-up cycles until ready for pre-assessment scheduling. • Schedule pre-assessment appointments directly with the Supervisor for Intake & Client Conversion and confirm details with clients. • When required, conduct pre-assessment calls to support the Supervisor for Intake & Client Conversion during high-volume or urgent periods. • Accurately update CRM stages, notes, tags, tasks, and communication logs immediately after every interaction. • Notify the Managing Member and Supervisor for Intake & Client Conversion when leads become warm, pre-assessments are booked, or conversions occur. • Produce weekly lead generation and referral performance reports including lead volume, warm leads, campaign effectiveness, and recommendations for improvement. • Drive outbound and referral campaign performance to generate the lead volume necessary to support growth trajectory. • Continuously refine outreach cadence, messaging, targeting, and list quality based on performance metrics and conversion outcomes. • Collaborate with the Supervisor for Intake & Client Conversion to ensure smooth hand-offs and optimal lead readiness for pre-assessment. • Collaborate with the Supervisor for HR Recruitment to align staffing needs with projected lead and referral volume. • Maintain communication flow through WhatsApp channels and ensure all appointments are updated accurately on internal calendars. • Identify declines in lead quality, referral engagement, or outreach performance early and provide corrective strategies.