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Empowering Music Creators Everywhere
Senior Marketing Program Manager
Location
United States
Posted
82 days ago
Salary
$127.4K - $159.2K / year
Seniority
Senior
Job Description
Senior Marketing Program Manager
Splice
• Lead annual and quarterly marketing project planning processes, aligning Growth, Product Marketing, and Brand priorities to company objectives. • Translate operating plans into execution, working with teams against measurable marketing KRs. • Build and maintain a unified marketing roadmap with clear owners, timelines, accountability and KR momentum. • Ruthlessly prioritize and maintain focus on most important projects to drive outcomes over output. • Own the marketing launch calendar and cross-functional GTM execution framework. • Partner with Product Marketing to translate GTM strategy into coordinated execution across Brand, Growth, Partnerships, and Product teams. • Track launch readiness across stakeholders and ensure milestones are met across marketing functions. • Facilitate cross-team launch reviews and retrospectives to improve execution over time. • Design and optimize marketing workflows, intake processes, sprint planning, and campaign execution frameworks, across both sides of the marketing house - growth and brand. • Implement scalable project management systems that increase velocity while reducing friction. • Establish documentation standards, playbooks, and operational best practices and help streamline communications and workflows. • Partner with Data and Product Growth teams to define shared reporting frameworks and shared performance dashboards. • Ensure consistent attribution models and KR definitions across channels and initiatives, and help socialize these cross-functionally. • Drive weekly/monthly standups and/or performance reviews, and turn insights into action plans. • Act as the primary liaison between Marketing and Product Marketing, Finance, and Data teams. • Bring product management rigor into marketing execution (roadmaps, prioritization, tradeoff analysis). • Support go-to-market planning for new product launches and major feature releases in conjunction with Product Marketing. • Own aspects of marketing budget tracking, forecasting, and ROI analysis. • Partner with marketing leads on tools, tech, vendor planning and management. • Optimize resource allocation across brand, growth, and product marketing initiatives. • Identify operational gaps and proactively solve them before they become blockers. • Coach marketing leads on prioritization and program management best practices. • Build scalable systems that support rapid program and team growth.
Job Requirements
- 7–10+ years of experience in Marketing Operations, Program Management, Growth (or Brand) Operations, or similar strategic marketing role.
- Experience supporting or leading marketing in a high-growth, B2C or product-led technology company.
- Deep understanding of growth marketing principles (acquisition, retention, lifecycle, experimentation frameworks).
- Strong fluency in product marketing and go-to-market strategy.
- Working knowledge of product management frameworks (roadmapping, prioritization, agile methodologies) and AI marketing tools for greater speed and efficiency.
- Experience partnering with Brand/Creative teams and understanding creative production workflows.
- Demonstrated ability to build scalable marketing processes in fast-paced environments, especially leveraging AI.
- Strong analytical mindset with experience owning KPIs, dashboards, and performance reporting.
- Exceptional project management skills with experience managing complex, cross-functional initiatives.
- Experience managing budgets and forecasting marketing spend.
- Excellent communication skills with the ability to influence senior stakeholders.
- Comfortable operating autonomously in a remote environment.
Benefits
- Compensation & Equity: Competitive pay with annual reviews and equity opportunities.
- Time Off: Unlimited PTO to recharge and thrive.
- Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents.
- Retirement Savings: 401(k) plan with immediate vesting and company match.
- Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.
- Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide.
- Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities.
- Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.
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