• Partner with campaign teams to understand marketing goals and refine strategies to ensure multi-channel campaigns are supported by robust data and technology frameworks. • Collaborate with stakeholders to translate campaign objectives into technical execution plans, outlining requirements needed to achieve optimal data flow, lead routing, targeting, and performance measurement. • Design the campaign solution architecture required to support campaign execution, including tracking/tagging, lead management/routing, segmentation, and systems by audience type. • Create and support management of campaigns in Salesforce.com. • Oversee the configuration of marketing systems and platforms (Salesforce, Funnel.io, Zapier, CDP, Google Analytics, ad platform goals, and requirements for system integrations, to ensure seamless data flow, accurate tracking, and compliance with data privacy regulations. • Serve as the planning liaison between campaign owners and the Marketing Performance team, coordinating efforts across internal functional teams (Data Management, Insights & Reporting, Segmentation). • Coordinate tracking mechanisms and performance metrics to monitor campaign outcomes, including conversion rates, audience engagement, and ROI. • Provide detailed reports and dashboards to stakeholders, offering insights on campaign performance and making data-driven recommendations for optimization. • Identify and resolve any issues that may impact campaign effectiveness, continuously seeking opportunities to improve campaign performance. • Stay informed on industry trends, marketing technologies, and data privacy regulations to continuously enhance the technical architecture of the marketing ecosystem.

• Design and execute targeted marketing programs that drive client engagement, product adoption, and retention • Develop segmented communication strategies based on client lifecycle stage, vertical, and product usage • Create compelling content (case studies, success stories, webinars, newsletters) that demonstrates value and best practices • Drive attendance and engagement for training and educational programs • Partner with sales and customer success teams to identify upsell and cross-sell opportunities • Build and manage nurture campaigns that move clients toward expansion conversations • Develop reference programs and advocacy initiatives that turn satisfied clients into promoters • Define success metrics for client marketing programs and track performance against goals • Identify friction points in the customer journey and improve touch points • Analyze client engagement data to identify trends, opportunities, and areas for improvement • Conduct regular program reviews and iterate based on performance insights • Partner closely with Product Marketing to translate product positioning, messaging, and launches into client-facing communications and adoption campaigns • Collaborate with Product Operations to understand product launch metrics, product usage patterns, and operational insights that inform marketing strategy and segmentation • Partner with internal teams to develop customer education content (guides, training paths, release explainers) • Train internal teams on how and when to use programs • Work with customer success, sales, and product teams to align on client priorities and initiatives • Support Product Marketing initiatives by providing client feedback and market intelligence from the field

• Own and execute Prominence’s marketing initiatives across channels, ensuring consistent, high-quality delivery aligned to business priorities • Partner closely with Business Development Representatives as well as Sales and Delivery teams to support top-of-funnel enablement, aligned messaging, and coordinated execution • Collaborate with Sales and Delivery teams to ensure messaging aligns with offerings, delivery realities, and market needs • Contribute to the ongoing development and refinement of marketing initiatives and campaigns • Identify and execute creative approaches to expand Prominence’s visibility, including webinars and thought leadership programming • Lead the generation of marketing collateral, including sales enablement materials, thought leadership, event assets, and digital content • Partner with graphic designers and external vendors to produce on-brand, high-quality marketing assets • Contribute to website content and structure, ensuring cohesive branding, clear messaging, and intuitive organization • Ensure consistency of messaging and visuals across marketing platforms, sales materials, and digital properties • Plan and manage conference and event logistics, including timelines, materials, vendor coordination, and on-site needs • Support Prominence-hosted events such as Basecamps, roundtables, and conferences through logistics and content coordination • Own the integrity, accuracy, and usability of marketing-related data across systems • Use Salesforce confidently as a marketing end user for documentation, campaign execution, coordination with Sales, and reporting inputs • Maintain a strong working understanding of marketing workflows, dependencies, and data flows • Identify opportunities to streamline processes, improve data quality, and reduce manual effort through better tooling or automation • Actively evaluate, test, and recommend marketing tools, AI applications, and automation approaches that support scale and efficiency • Support the ongoing evolution of Prominence’s marketing capabilities and tech stack

• Own content calendar and company page execution • Build campaigns, funnels, landing pages, and lead tracking in Zoho • Support WorldConnect employer branding assets and case studies • Track performance through Zoho Analytics and improve conversion