• Support Energy Efficiency utility programs, gaining hands-on experience in large residential energy efficiency efforts. • Serve as the day-to-day marketing lead for assigned utility programs. • Manage integrated marketing initiatives from planning through execution. • Work closely with utility clients, internal creative and digital partners, program teams, engineers and external stakeholders. • Ensure marketing efforts are strategic, well-coordinated, and delivered on time and on budget. • Manage multiple accounts and projects simultaneously. • Plan and manage campaigns and events that drive awareness and participation in energy efficiency programs. • Coordinate the development and production of marketing materials in collaboration with teams. • Assist in compiling and analyzing campaign and event data, preparing reports and summaries.

• Own and manage Adobe Tag Manager (Launch) for accurate data collection and tracking • Design and maintain tagging strategies that scale across multiple properties and platforms • Collaborate with developers and marketers to ensure proper tagging across web properties • Perform rigorous QA for standard marketing pixels (Facebook, Floodlights), custom pixels (e.g., podcasts, IoT ads), and server-side pixels • Troubleshoot and QA tag deployments and data layer configurations • Support content authors and developers in managing and optimizing AEM components • Design and execute A/B and multivariate tests using Adobe Target • Monitor and analyze digital performance metrics using Adobe Analytics and other tools • Partner with marketing, product, and engineering teams to align technology with business goals

• Develop and execute marketing tactics and strategies. • Create campaigns to increase awareness and sales of products and services for farm animals. • Create marketing materials, designing and writing content such as flyers, brochures, digital ads, social media posts, and website content to educate and engage farmers and other industry stakeholders. • Track, analyze, and report on the performance of marketing campaigns, identifying areas for improvement and optimization. • Build solid long-term relationships with stakeholders, including farmers, ranchers, agricultural businesses, veterinarians, and distributors to promote products and services. • Provide technical information, sharing scientific data and product information with veterinarians and related animal health personnel. • Conduct market research, analyzing market trends and competitor activities to inform marketing decisions, identifying new market opportunities. • Manage social media and digital content, overseeing social media channels and website content to reach target audiences. • Attend industry events, participating in trade shows, conferences, and meetings to network and promote products. • Provide support to the sales team by developing marketing materials, conducting product presentations, and assisting with sales strategies. • Manage marketing budgets effectively, ensuring efficient allocation of resources. • Ensure all marketing activities comply with relevant regulations and ethical guidelines.

• Lead hands-on ad creation and A/B testing: Conduct A/B tests on headlines, images, CTAs, formats, and hooks to enhance engagement and ROAS across platforms. • Conceptualize and execute full-funnel campaigns on Meta, Google Ads, YouTube, TikTok, and more, iterating creatives based on real-time performance data. • Manage and scale ad budgets from $0 to $1M-$5M ARR range, focusing on efficiency and strong return on spend. • Optimize advertising budgets by scaling high-performing creative variants and maintaining fresh ad libraries with updated copy, visuals, and videos. • Monitor key metrics such as CTR, conversion rates, and creative fatigue; apply insights to iterate ad assets and A/B testing strategies. • Stay ahead of trends in short-form video, UGC-style ads, and platform algorithms to fuel innovative creative experiments.