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Customer Marketing Manager

MarketingMarketingOtherRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

New York

Posted

152 days ago

Salary

$130K - $145K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Customer Marketing Manager

PayNearMe

• Design and execute targeted marketing programs that drive client engagement, product adoption, and retention • Develop segmented communication strategies based on client lifecycle stage, vertical, and product usage • Create compelling content (case studies, success stories, webinars, newsletters) that demonstrates value and best practices • Drive attendance and engagement for training and educational programs • Partner with sales and customer success teams to identify upsell and cross-sell opportunities • Build and manage nurture campaigns that move clients toward expansion conversations • Develop reference programs and advocacy initiatives that turn satisfied clients into promoters • Define success metrics for client marketing programs and track performance against goals • Identify friction points in the customer journey and improve touch points • Analyze client engagement data to identify trends, opportunities, and areas for improvement • Conduct regular program reviews and iterate based on performance insights • Partner closely with Product Marketing to translate product positioning, messaging, and launches into client-facing communications and adoption campaigns • Collaborate with Product Operations to understand product launch metrics, product usage patterns, and operational insights that inform marketing strategy and segmentation • Partner with internal teams to develop customer education content (guides, training paths, release explainers) • Train internal teams on how and when to use programs • Work with customer success, sales, and product teams to align on client priorities and initiatives • Support Product Marketing initiatives by providing client feedback and market intelligence from the field

Job Requirements

  • 4-6 years of B2B marketing experience, with at least 2 years focused on client/customer marketing
  • Proven track record developing and executing multi-channel marketing programs that drive measurable business outcomes
  • Strong analytical skills with experience using data to inform strategy and measure impact
  • Excellent written and verbal communication skills, with ability to craft compelling narratives
  • Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
  • Self-starter who can manage multiple projects simultaneously and drive initiatives to completion
  • Ability to work effectively across product, marketing, and operations teams to drive results

Benefits

  • 100% Remote (must be in US)
  • Base salary per year (paid semi-monthly)
  • Fast- paced and professional work culture
  • Stock options with standard startup vesting - 1 year cliff; 4 years total
  • $50 monthly communication expense stipend to go towards your phone/internet bill
  • $250 stipend to enhance your WFH setup
  • Reimbursement for peripheral equipment: monitor (up to $400), keyboard and mouse (up to $200)
  • Premium medical benefits including vision and dental (100% coverage for employees)
  • Company-sponsored life and disability insurance
  • Paid parental bonding leave
  • Paid sick leave, jury duty, bereavement
  • 401k plan
  • Flexible Time Off (our team members typically take off ~3-4 weeks per year)
  • Volunteer Time Off
  • 13 scheduled holidays
  • 2x / year in-person team meet-ups (2-3 days, company paid)

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