About ScrunchScrunch, a venture-backed startup, is on a mission to bring brands to an AI-first future—where people increasingly rely on LLMs to discover, understand, and act on information that matters to them. As AI search and conversational agents replace traditional web search and browsing, Scrunch helps marketing teams rethink how their products and services are discovered and surfaced on AI platforms like ChatGPT, Claude, Gemini, and more—working with AI platforms, not against them. This shift represents the biggest change to marketing since the dawn of the internet. With $26M in backing from Mayfield Fund, Decibel, Homebrew, GTM Capital, and leading Silicon Valley founders and operators, Scrunch has scaled rapidly since commercial launch. Today, more than 500 paying brands—including Fortune 500 companies like Lenovo, category-defining brands like Skims, and breakout startups like Clerk—use the platform. About the RoleWe’re hiring a Head of Enterprise Growth Marketing to own and scale our enterprise marketing pipeline end to end. This is a senior leadership role for someone who has built enterprise pipegen motions from the ground up and knows not just how to define an effective strategy but how to execute and turn said strategy into predictable, repeatable pipeline. You’ll fully own the enterprise marketing pipeline number, manage and grow a high-performing SDR team, and partner deeply with Sales to drive pipeline creation, acceleration, and revenue impact. You won’t just run programs—you’ll define the enterprise growth motion, set the operating model, and build the systems, team, and playbooks that power long-term scale. Your north star: Enterprise pipeline. What You’ll DoOwn Enterprise Growth & Pipeline - Own the enterprise marketing pipeline target and performance against it. - Define enterprise growth strategy, annual planning, forecasting, and reporting. - Build a predictable enterprise growth engine that’s channel agnostic (everything from warm intros to outbound to targeted ABM). - Establish clear attribution, metrics, and operating cadence tied to pipeline and revenue. Lead Enterprise programs - Architect and oversee full-funnel enterprise programs including outbound pipegen, ABM, events, executive experiences, partner plays, and strategic gifting. - Design multi-channel programs that feel bespoke and high-signal, not high-volume. - Leverage AI and modern tooling to personalize at scale and increase team leverage. - Set creative direction in partnership with design to ensure consistency, quality, and differentiation. Build & manage the SDR function - Own the SDR function for enterprise, including hiring, onboarding, coaching, and performance management. - Define targeting, account strategy, sequencing, and handoff in close partnership with Sales leadership. - Ensure SDR activity is tightly integrated with marketing signals, events, and campaigns. - Continuously evolve the SDR + marketing motion as the company scales. Deep Sales Partnership - Partner hand-in-hand with Enterprise Sales leadership to align on ICPs, account lists, deal strategy, and pipeline goals. - Enable AEs with timely, relevant plays that support deal creation and acceleration. - Act as a strategic thought partner to Sales on where to invest for the highest enterprise pipeline return. Measurement, Optimization & Leadership - Track performance across the full funnel—focusing on pipeline as your North star metric; not just MQLs or engagement. - Regularly report results, insights, and recommendations to executive leadership. - Test, learn, and iterate—scaling what works and sunsetting what doesn’t. - Build and mentor a high-performing enterprise growth team over time. What You’ll Bring - 8–12+ years of B2B growth, demand gen, or ABM experience focused on enterprise buyers. - Proven experience owning an enterprise pipeline number and forecasting against it. - People management experience, including building and leading SDR teams or enterprise-focused growth functions. - Demonstrated success designing programs that generated meaningful enterprise pipeline and revenue. - Strong understanding of enterprise buying motions, longer deal cycles, and multi-stakeholder sales. - Ability to operate at both strategic and executional levels in a fast-moving startup environment. - Deep familiarity with modern growth, intent, analytics, and automation tools—without being tool-dependent. - High ownership mindset, strong judgment, and comfort operating with ambiguity. Scrunch AI is an equal opportunity employer. We welcome people of all backgrounds, experiences, perspectives, and identities. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

• Execute demand generation programs across channels with agency partners • Support ABM and targeted campaigns aligned to GTM priorities • Manage lead flow, handoff, and nurture programs • Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion • Partner with Sales and Customer Success on lifecycle moments and use cases • Use marketing to drive engagement within the existing customer base • Own website backlog, prioritization, and performance outcomes • Partner with agencies on SEO strategy and execution • Lead CRO testing and optimization efforts • Track pipeline contribution, conversion rates, and lifecycle engagement • Report on campaign effectiveness and optimization learnings • Use data to prioritize experiments and improvements • Execute against priorities set by the SVP of Strategy • Use Product Marketing frameworks to guide demand motions • Partner with Brand to ensure narrative consistency

• Launch, optimize, and monitor day-to-day Google Ads and Facebook Ads campaigns. • Manage budgets, analyze performance data, and recommend changes to improve ROAS and CTR. • Compile and interpret performance reports, using data to inform next steps. • Present insights and recommendations to the Paid Media Lead and relevant stakeholders. • Provide input on ad concepts, especially around messaging and target audience. • Collaborate with copywriters and designers to ensure the final ad creatives meet performance goals. • Participate in campaign planning sessions, bringing data-driven insights to guide adjustments and new directions. • Stay updated on emerging paid media tools, algorithms, and best practices across Google and Facebook. • Make small edits in tools like Adobe Photoshop or Canva to adjust creative assets (e.g., resizing images, adding text overlays).

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native. • Identify third-party data segments, manage audience lists, and curate publisher lists. • Negotiate and implement direct and private marketplace (PMP) deals with media partners. • Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360, Amazon DSP, and The Trade Desk. • Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution. • Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing. • Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel. • Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations. • Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns. • Lead regular planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. • Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.