• Execute demand generation programs across channels with agency partners • Support ABM and targeted campaigns aligned to GTM priorities • Manage lead flow, handoff, and nurture programs • Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion • Partner with Sales and Customer Success on lifecycle moments and use cases • Use marketing to drive engagement within the existing customer base • Own website backlog, prioritization, and performance outcomes • Partner with agencies on SEO strategy and execution • Lead CRO testing and optimization efforts • Track pipeline contribution, conversion rates, and lifecycle engagement • Report on campaign effectiveness and optimization learnings • Use data to prioritize experiments and improvements • Execute against priorities set by the SVP of Strategy • Use Product Marketing frameworks to guide demand motions • Partner with Brand to ensure narrative consistency

• Launch, optimize, and monitor day-to-day Google Ads and Facebook Ads campaigns. • Manage budgets, analyze performance data, and recommend changes to improve ROAS and CTR. • Compile and interpret performance reports, using data to inform next steps. • Present insights and recommendations to the Paid Media Lead and relevant stakeholders. • Provide input on ad concepts, especially around messaging and target audience. • Collaborate with copywriters and designers to ensure the final ad creatives meet performance goals. • Participate in campaign planning sessions, bringing data-driven insights to guide adjustments and new directions. • Stay updated on emerging paid media tools, algorithms, and best practices across Google and Facebook. • Make small edits in tools like Adobe Photoshop or Canva to adjust creative assets (e.g., resizing images, adding text overlays).

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native. • Identify third-party data segments, manage audience lists, and curate publisher lists. • Negotiate and implement direct and private marketplace (PMP) deals with media partners. • Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360, Amazon DSP, and The Trade Desk. • Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution. • Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing. • Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel. • Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations. • Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns. • Lead regular planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. • Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

WHY DEPT®? We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. About You We are seeking an Account Lead, Paid Search to join our team and lead strategic initiatives for an enterprise retail account, focusing on execution within retail media networks like Amazon, Walmart, Best Buy & Target. In this role, you will be responsible for developing and executing paid search strategies that drive performance and growth across various retail media platforms. You will collaborate closely with cross-functional teams to ensure alignment with client objectives and deliver impactful results.You will deliver reporting, insights and projects in a timely manner and within budget plans supporting the team with flawless execution. JOB RESPONSIBILITIES - Develop and implement strategic paid search campaigns across retail media networks to drive performance and growth for an enterprise retail account. - Lead and manage a team of paid search specialists, providing guidance, mentorship, and professional development opportunities to enhance team performance. - Collaborate with cross-functional teams, including analytics, creative, and account management, to ensure cohesive and integrated media plans that align with client objectives. - Analyze campaign performance data to provide actionable insights and recommendations for optimization, ensuring maximum ROI and alignment with client goals. - Oversee the day-to-day execution of paid search campaigns, ensuring timely delivery and adherence to budget and quality standards. - Stay current with industry trends, emerging technologies, and best practices in paid search and retail media networks to maintain a competitive edge and drive innovation. - Build and maintain strong relationships with clients, acting as a trusted advisor and ensuring satisfaction with media strategies and outcomes. - Develop and present performance reports and strategic recommendations to clients and internal stakeholders, highlighting key insights and opportunities for growth. - Foster a collaborative and high-performing team environment, encouraging open communication and knowledge sharing to drive continuous improvement. QUALIFICATIONS - Minimum of 5 years of experience in paid search advertising, with a focus on retail media networks. - Minimum of 3 years of experience in client facing roles. - Proven track record of managing successful paid search campaigns for enterprise-level accounts. - Deep understanding of retail media networks and platforms, such as Amazon Advertising, Walmart Connect, Best Buy Ads, Target Roundel etc. - Proficiency in paid search tools and technologies, including Google Ads, Bing Ads, and analytics platforms. - Strong analytical skills with the ability to interpret data and provide actionable insights. - Experience leading and managing a team, with a focus on mentorship and professional development. - Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams. - Ability to foster a collaborative and high-performing team environment. - Ability to develop and implement strategic paid search plans that align with client objectives and drive business growth. - Strong problem-solving skills and the ability to adapt to changing market conditions and client needs. WHAT DO WE OFFER? We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package: - Healthcare, Dental, and Vision coverage - 401k plan, plus matching - PTO - Paid Company Holidays - Parental Leave WE SUPPORT YOU BEING YOU: DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. Learn more about DEPT® DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here. #LI-Remote The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $110,000—$120,000 USD