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Demand Generation Manager – Customer Lifecycle
Location
United States
Posted
97 days ago
Salary
$120K - $140K / year
Seniority
Senior
Job Description
Demand Generation Manager – Customer Lifecycle
Wayvia (formerly PriceSpider)
• Execute demand generation programs across channels with agency partners • Support ABM and targeted campaigns aligned to GTM priorities • Manage lead flow, handoff, and nurture programs • Launch and manage lifecycle programs supporting onboarding, adoption, retention, and expansion • Partner with Sales and Customer Success on lifecycle moments and use cases • Use marketing to drive engagement within the existing customer base • Own website backlog, prioritization, and performance outcomes • Partner with agencies on SEO strategy and execution • Lead CRO testing and optimization efforts • Track pipeline contribution, conversion rates, and lifecycle engagement • Report on campaign effectiveness and optimization learnings • Use data to prioritize experiments and improvements • Execute against priorities set by the SVP of Strategy • Use Product Marketing frameworks to guide demand motions • Partner with Brand to ensure narrative consistency
Job Requirements
- 6–9 years experience in demand generation, growth, or lifecycle marketing
- Experience owning pipeline stages, website performance, or lifecycle programs
- Strong analytical mindset; comfortable being measured on outcomes
- Experience working with agencies and holding them accountable
- Comfortable operating in a complex B2B SaaS funnel
Benefits
- Flexible work-from-home arrangements
- 401K Match
- Flexible vacation
- Medical/Dental/Vision
- 16 weeks of paid parental leave (US)
- Technical stipend
- Professional development programs
- Wellness programs
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Should those needs change, we will seek your assistance directly.


