Adswerve, Inc.

• Architect comprehensive MarTech roadmaps that align with long-term client growth trajectories and business objectives. • Lead enterprise-level Adobe Experience Cloud (i.e. CJA, AJO, CDP, AEP, etc.) projects with minimal guidance, serving as the primary point of contact for sensitive or high-level strategic discussions. • Anticipate client needs and potential roadblocks, surfacing new business opportunities and putting "failsafes" in place before issues arise. • Own the delivery of client projects from a value perspective, ensuring service delivery to drive measurable business impact. • Manage project teams comprising multiple MarTech resources, ensuring cohesive delivery on complex initiatives. • Act as the final line of defense for quality; perform QA and sign-offs for team members’ work and guide colleagues on quality requirements. • Regularly build, optimize, and document internal team standards, processes, and knowledge-sharing banks to support team scalability. • Provide broad technical strategy across diverse MarTech tools, with a lean toward AEP, CJA, AJO, CDP, and/or Target.

• Lead product positioning, messaging, and go-to-market strategy for new and existing offerings. • Partner with Product, Sales, and Customer Success teams to translate market needs into actionable product and commercialization plans. • Develop sales enablement materials, competitive intelligence, and customer-facing content that drive adoption and revenue growth. • Analyze market trends, customer feedback, and performance data to optimize product-market fit and accelerate growth. • Define and evolve the company’s core Mission, Vision, Value Proposition, and Brand Voice. • Establish clear Ideal Customer Profiles (ICPs), buyer personas, and complex buying group dynamics. • Own the holistic corporate messaging framework to ensure consistency across all business units. • Lead and mentor the Product Management and Product Development teams from initial concept/ideation to launch. • Oversee the UI/UX design function, ensuring our digital products and services are intuitive, engaging, and aligned with market needs. • Own the end-to-end "Brand Experience"—ensuring how the world interacts with us through our channels (Website, Social, Email, Newsletter, Connect, etc.) is seamless and world-class. • Drive growth through a mix of Mass Marketing, Segmented Campaigns, Account-Based Marketing (ABM), Performance/Lead Generation, and Lifecycle Marketing. • In Partnership with Sales, balance short-term demand generation with long-term, equity-driving brand awareness. • Establish a rigorous lead qualification and lifecycle management process to ensure seamless alignment and hand-offs between marketing and sales. • Own and optimize the distinct channels driving our growth engine, including: Outbound Sales alignment, technology partner referrals, AI Search & Traditional SEO Optimization, Industry Conferences & Events, and Customer Referral Programs. • Translate complex product/service features into compelling, value-driven market solutions. • Equip the sales and client success teams with high-impact collateral, presentations, case studies, and tools to accelerate the sales cycle. • Partner with sales and client success teams across client lifecycle management: expanding our existing clients, upsell, cross-sell. • Maximize our presence, listings, and co-selling opportunities within major tech marketplaces and strategic partner ecosystems (e.g., Google, Adobe, Snowflake, AWS, and other key players). • Co-create high-impact marketing campaigns with strategic partners to meet shared revenue and business objectives. • Proactively manage relationships with key industry analysts (Gartner, Forrester, etc.) and strategic consultants to secure strong recommendations and deepen engagement with industry stakeholders. • Establish a robust engine for executive visibility across premium channels—including LinkedIn strategies, high-profile speaking engagements, articles, and webinars—to position the company as a market authority. • Oversee the end-to-end planning, communications, and execution of both industry and proprietary events to engage our target buying groups.

• Draft and review redlines of various contracts, including advanced fixed-bid agreements, master service agreements, and SaaS agreements, as well as amendments and renewals without supervision. Can take ownership of the contract process. • Coordinate with the Sales and Client Success teams and negotiate contracts on behalf of the Company; • Understands the ins and outs of Adswerve products and services • Participates in shaping contract review processes • Handle contract negotiation calls with clients • Manage and own contracts repository and templates, create new templates, maintain and update contractual records, changes, and status reports, and track contractual obligations; • Serve as the primary point of contact internally and externally for contractual matters; • Monitor contract compliance with established procedures and conduct audits to ensure compliance; and • Participate and assist in other legal projects as needed.

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery. • Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions. • Manage strategic account architecture set up to align with clients business, measurement and goals. • Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards. • Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch. • Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms. • Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach. • Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey. • Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights. • Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack. • Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions. • Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native. • Identify third-party data segments, manage audience lists, and curate publisher lists. • Negotiate and implement direct and private marketplace (PMP) deals with media partners. • Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP. • Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution. • Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing. • Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel. • Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations. • Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns. • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. • Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

• Typically after a year of on the job training, a Data Scientist 3 on the Technical Services team is able to: • Work closely with Data Engineers and Data Scientists to implement strategic engineering proof of concepts and contribute to technology strategy and engineering roadmaps • Work with clients and internal partners throughout the organization to identify and execute upon opportunities for demonstrating marketing data to drive business solutions • Identify new solutions that positively impact internal our customers and internal operations • Work with the Research Development and Innovation team to develop cutting edge solutions that drive efficiencies, savings or revenue • Audit existing datasets for accuracy, reliability and consistency • Work with senior team members to identify data models and algorithms to apply to unique client problems • Increase and optimize user experiences, revenue generation, ad targeting and other business outcomes using predictive modeling and other advanced analysis techniques • Coordinate with internal and client data engineering teams to implement models and supervise outcomes • Run technical projects including scope, schedule and resources, tracking progress to ensure successful delivery of project deliverables on time and on budget • Oversee work completed by junior team members to ensure timely delivery and quality of work, guiding them to implement standard methodologies in solution development and client relationships • Support digital analytics implementations with broad understanding of tag management, HTML and JavaScript on websites • Develop applications (visualization, routing data, cleaning data, access to data, interacting with data) for analytics pipelines • Lead and drive projects assigned to completion with attention to detail and high quality • Provide technical and developmental support to senior level mentees • Establish long term relationships with customers in order to gain and cultivate trust (become their Trusted Advisor) • Provide career development suggestions and support to mentees • Assist management in team meetings and team planning exercises • Communicate goals and deadlines to team members • Assist team in meeting monthly KPIs • Assist with team resourcing needs and planning • Assist with hiring new team members • Assess team performance and provide feedback • Other duties as assigned

• Collaborate closely with Data Engineers to implement strategic engineering proof of concepts and contribute to technology strategy and engineering roadmaps • Collaborate with clients and internal partners throughout the organization to identify and execute upon opportunities for demonstrating marketing data to drive business solutions • Audit existing datasets for accuracy, reliability and consistency • Advise senior team members to identify data models and algorithms to apply to unique client problems • Increase and optimize user experiences, revenue generation, ad targeting and other business outcomes using predictive modeling and other advanced analysis techniques • Coordinate with internal and client data engineering teams to implement models and supervise outcomes • Support digital analytics implementations with broad understanding of tag management, HTML and JavaScript on websites • Develop and test applications (visualization, routing data, cleaning data, access to data, interacting with data) for analytics pipelines • Other duties as assigned

• Develop scalable MarTech roadmaps that synchronize with client business targets and long-term expansion. • Direct enterprise Adobe Experience Cloud initiatives, providing expert guidance during high-stakes strategic consultations. • Mentor and develop a MarTech Product team to ensure collective excellence. • Proactively identify client requirements and growth opportunities while mitigating potential project hurdles. • Ensure the realization of tangible business value across all client engagements. • Maintain product excellence by overseeing quality assurance and validating technical requirements across the practice. • Build, optimize, and maintain internal team standards, processes, and knowledge-sharing banks to support team scalability.

• Direct Ownership of Growth: Own the commercial roadmap and revenue growth targets for a dedicated pod of high-priority Brand accounts. • Pipeline Hygiene: Lead pod syncs (Weekly Opp Stand-Ups) to dive into open opportunities and ensure the accuracy of the weighted pipeline. • White-Space Identification: Partner with Sales/Solutions Engineers to identify upsell triggers for new AdTech/MarTech products and advanced service offerings. • Sales Narrative Curation: Create and deliver business reviews and pitch decks that move beyond metrics to demonstrate ROI. • C-Suite Stewardship: Build and map resilient relationships with VP and C-Level stakeholders for key customers, positioning Adswerve as a primary partner in the client’s digital maturity journey. • Executive Sponsorship: Serve as the Executive Sponsor on at-risk accounts and engage directly with senior stakeholders to rebuild confidence and articulate value. • Narrative Excellence: Elevate the Adswerve Story by coaching your team to move beyond tactical metrics toward financial outcomes and ROI-driven narratives. • High-Stakes Negotiation: Personally lead complex, multi-year, or significant uplift contract renewals and pricing negotiations to ensure profitability and mutual value. • Integrated Solutions Consulting: Guide the team in moving fluidly between Programmatic, Paid Search, and Cloud/Analytics conversations to maximize "share of wallet". • Market Intelligence: Bring an "Outside-In" perspective by sharing industry trends and competitor intelligence to show clients how peers are leveraging new tech and AI. • Coach by Doing: Join high-stakes pitches, Business Reviews, and client presentations to model elite sales behaviors and upskill pod members through direct observation and guided autonomy. • Voice to Leadership: Aggregate front-line Intelligence on service gaps or product needs and communicate them to Executive Leadership to influence the Adswerve roadmap. • Process Architecture: Improve client engagement models and internal processes to streamline delivery and increase the quality of work across departments.

• Lead, mentor, and develop a team of project managers, providing coaching, guidance, and career development support. • Foster a collaborative and high-performance culture that aligns to Adswerve’s pillars and project management best practices. • Own the full project lifecycle for client-facing engagements, from kickoff through closure, ensuring delivery is on time, within scope, and to a high standard of quality. Ensuring clients and internal teams always have a clear picture of project status, decisions made, open items, and scope boundaries. • Act as a key escalation point for both the PMO team, clients, and Adswerve stakeholders. • Partner with senior leadership to define, establish, and track metrics for long-term project success and client operational efficiency. • Oversee the full project lifecycle for client-facing engagements, ensuring they are delivered on time, within budget, and to high-quality standards. • Own the optimization of our project management technology, including but not limited to designing and implementing custom workflows, automation, and reporting structures that streamline team operations. • Lead high-profile projects or new initiatives personally that drive forward Adswerve’s strategy. • Act as a trusted advisor to senior leadership and clients, providing regular, professional communication regarding project health and risks. • Apply to develop, build, and implement best practices for project delivery methodologies. • Apprise leadership of critical risks and facilitate solutions for issues that may have long-term impacts on the business.