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Townsquare Ignite logo
Townsquare Ignite

Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing and client services. We leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet our clients' needs at the local, mid-market and national levels.

Digital Campaign Manager - Verticals Specialist

MarketingMarketingOtherRemoteLeadTeam 103Since 2010

Location

United States

Posted

101 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Digital Campaign Manager - Verticals Specialist

Townsquare Ignite

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Digital Campaign Manager – Verticals Specialist plays a critical role in supporting a vertically aligned team by ensuring campaigns are strategically structured, flawlessly launched, and continuously optimized to meet the unique needs of their vertical. The Digital Campaign Manager serves as the post-sale, campaign execution, and optimization expert. This role is not sales-focused; instead, it partners closely with Digital Solutions Managers (sales), centralized buying teams, analytics, and client services to deliver high-performing campaigns and exceptional client outcomes. As the technical and strategic hub for the vertical, you will apply industry-specific insights to campaign setup, optimization, and reporting—helping drive client retention, upsell opportunities, and long-term growth within their vertical category. Responsibilities - Vertical Partnership & Strategy - Act as the dedicated campaign management partner for the vertical sales team. - Apply industry-specific best practices to campaign structure, targeting, and optimization. - Coach and support sales partners on product capabilities, vertical nuances, and campaign strategy. - Provide proactive insights and recommendations to improve performance and reduce cancellations. - Campaign Pre-Launch - Review and technically approve proposals built by sales strategists with the correct vertical lens. - Guide sales on effective messaging and KPI alignment for vertical-specific tactics (programmatic, social, SEM, LSA, CTV, etc.). - Assign targeting strategies based on industry trends, seasonality, and service-area considerations. - Ensure all campaign elements are complete and accurate prior to launch (creative, pixels, goals, flighting). - Compile insertion orders and coordinate trafficking with centralized buying teams. - Campaign Post-Launch & Optimization - Serve as the primary point of contact between local markets and Ignite’s buying, analytics, and client services teams. - Monitor campaign performance and recommend optimizations based on vertical benchmarks and client objectives. - Support revisions, optimizations, renewals, and upsell opportunities driven by performance insights. - Ensure seamless communication and continuity across all internal teams supporting verticalization. - Collaboration & Communication - Participate in regular virtual team meetings to foster collaboration and alignment. - Maintain strong relationships across sales, buying, analytics, and creative teams. - Communicate clearly and professionally with internal stakeholders at all levels. Qualifications - 1+ year of experience in digital advertising, campaign management, or media operations. - Strong understanding of digital ad messaging best practices (does not create ads). - Exceptional organizational skills with strong attention to detail and deadlines. - Excellent written and verbal communication skills. - Proven ability to collaborate across departments and manage multiple priorities. - Experience supporting verticalized or industry-specific accounts is a plus. - 4-year college degree or comparable work experience required. Benefits - 3 weeks of PTO (+ 9 paid holidays) - Medical, Dental, and Vision Insurance - 401(k) Retirement Plan - Casual, high-energy work environment - Opportunity for upward mobility - Company provided laptop - Competitive salary

Job Requirements

  • 1+ year of experience in digital advertising, campaign management, or media operations.
  • Strong understanding of digital ad messaging best practices (does not create ads).
  • Exceptional organizational skills with strong attention to detail and deadlines.
  • Excellent written and verbal communication skills.
  • Proven ability to collaborate across departments and manage multiple priorities.
  • Experience supporting verticalized or industry-specific accounts is a plus.
  • 4-year college degree or comparable work experience required.

Benefits

  • 3 weeks of PTO (+ 9 paid holidays)
  • Medical, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • Casual, high-energy work environment
  • Opportunity for upward mobility
  • Company provided laptop
  • Competitive salary

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