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Skillsoft

We propel organizations and people to grow together through transformative learning experiences.

Field Marketing Manager

MarketingMarketingFull TimeRemoteSeniorTeam 1,001-5,000Since 1998H1B SponsorCompany SiteLinkedIn

Location

France

Posted

98 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglishFrenchGermanHubspotMarketoSalesforce

Job Description

Field Marketing Manager

Skillsoft

• Develop and execute field marketing plans aligned with regional sales goals and global marketing strategy. • Plan and manage multi-channel campaigns including events, webinars, ABM programs, and digital initiatives tailored to regional audiences. • Collaborate with sales teams to provide tools, content, and programs that support lead generation and conversion. • Organize and execute regional events (virtual and in-person), including conferences, executive experiences, customer roundtables, and partner events. • Measure and report on the effectiveness of field marketing programs, using data to optimize future initiatives. • Work closely with product marketing, content, and digital teams to ensure consistent messaging and branding. • This role reports to the Global Field Marketing Director based in North America, but will be supporting local Sales resources headquartered in Munich and Paris.

Job Requirements

  • 5+ years of experience in B2B marketing, with at least 2 years in a field or regional marketing role.
  • Fluent English, French, and German language is a must.
  • Proven track record of planning and executing successful marketing campaigns that drive pipeline and revenue.
  • Strong understanding of the French and DACH market landscape and buyer personas.
  • Knowledge of the training and e‑learning industry is a plus.
  • Experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
  • Excellent communication, project management, and organizational skills.
  • Ability to travel up to 25% within Western & Central Europe.
  • Experience in the SaaS or technology industry.
  • Familiarity with account-based marketing (ABM) strategies.
  • Data-driven mindset with a passion for testing and optimization.

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