Townsquare Ignite

Role Description The Digital Solutions Manager at Townsquare Ignite will provide cross-platform full funnel digital marketing solutions and grow digital business with advertisers in local communities. Responsibilities include: - Responsible for pipeline management and meeting digital sales goals, individually and for the team. - Build relationships across local businesses and agencies to act as a trusted marketing partner, providing insights and relaying relevant guidance to the customer to meet shared objectives. - Leverage an entrepreneurial mindset to solve complex problems, with solutions tailored for each customer and made as simple as possible. - Conduct virtual and in-person meetings demonstrating subject matter expertise and a point of view on industry and/or specific advertising solutions, with deep knowledge of your customer’s vision and objectives. - Cultivate new business, self-generated and with local team, and collaborate with team members to grow existing business. - Take ownership of the pre- and post-sale process, making sure that we exceed customer expectations and deliver results. - Interpret performance reports, both for our local team and our clients, use performance data to make campaign recommendations that result in incremental sales. - Be a strategic sales leader who creates future value for Townsquare, while delivering immediate results. Determine the right goals, inform decisions, and help design scalable, long-term solutions that meet shared objectives. - Coach, mentor, and train sales team on digital product offerings and digital industry trends to help them exceed in selling Full Funnel Solutions. - Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments. Qualifications - Proven track record of digital sales quota achievement. - Proven track record of selling digital marketing products (Search, Social, Programmatic). - Proven track record of success in growing new business. - Advanced knowledge and understanding of digital research tools and methodologies. - Superior presentation, interpersonal & communications skills. - IAB Certification (preferred). - BA/BS degree. - Minimum 2 years of digital sales experience. - PowerPoint, Excel experience. - Valid Driver’s License and Car Insurance (required). Benefits - Competitive base plus UNCAPPED commission plan. - 3 Weeks PTO. - 9 Paid Holidays (Two personal/floating Holidays). - Health, Dental, Vision. - 401(K). - World Class training opportunities and client solutions, including access to our own DMP. - Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities.

Role Description The Creative Strategy Manager is a key member of our Creative Services team, responsible for transforming client goals and media plans into high-performing, visually compelling digital campaigns. This role blends creative execution with strategic thinking—writing sharp copy, conceptualizing inventive and creative display and video ads, and ensuring every ad not only looks great but also performs. The ideal candidate thrives in a fast-paced environment, can juggle multiple requests at once, and has a keen eye for detail, design, and results. Responsibilities - Creative Strategy: - Partner with clients and sales to understand campaign objectives and develop creative strategies aligned with their goals. - Conduct client calls to refine creative direction, messaging, and KPIs. - Recommend creative approaches to maximize campaign performance. - Creative Development: - Write compelling ad copy for display, social, video and email marketing. - Conceptualize digital ad concepts including display, social, video and email marketing and provide impeccable instructions for our production team to create the assets. - Select images and/or footage or inspirations for digital ads and videos that elevate client campaigns. - Review creative assets, make refinements, and ensure brand alignment and effectiveness. - Campaign Support: - Strategize creative updates to keep campaigns fresh and engaging. - Manage multiple requests simultaneously while meeting tight deadlines. - Collaborate with team members to continually raise the standard of creative work produced. - Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments. Qualifications - Strong knowledge of digital ad design principles for display, social, video and email marketing, including typography, color theory, hierarchy, and balance. - Proven copywriting skills for digital, social and video marketing. - Understanding of programmatic advertising and campaign strategy. - 4+ years of relevant experience in digital design, production, or advertising. - Ability to manage a high volume of projects while meeting tight deadlines. - Exceptional attention to detail and ability to identify what makes an ad effective. - Bachelor’s degree or equivalent experience required. Benefits - Competitive salary + bonus plan - 3 Weeks PTO - 9 Paid Holidays (2 personal/floating Holidays) - Health, Dental, Vision - 401(k) + Company Match - Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities

Role Description The Key Account Manager (KAM) serves as the primary point of contact for Townsquare Ignite’s most valuable accounts. KAMs focus on fewer accounts with significantly larger billing, delivering a high-touch, white-glove client experience. This role is highly client-facing — you will join client calls, present performance reports, and serve as a trusted advisor to drive strategy, optimizations, and opportunities for expansion. The ideal candidate is consultative, detail-oriented, and confident explaining digital marketing performance in a way that inspires client trust and long-term partnership. Success in this role is measured by client satisfaction, account retention, upsell growth, and reduced campaign cancellations. Responsibilities - Strategy & Client Partnership: - Serve as the primary strategic partner for high-value accounts, fostering long-term relationships. - Confidently join and lead client calls to present campaign results, performance insights, and recommendations. - Advise clients on opportunities for campaign optimizations, cross-channel expansion, and increased ROI. - Partner with sales leaders to identify growth opportunities within key accounts. - Campaign Pre-Launch: - Ensure campaign proposals align with client objectives and business goals. - Oversee targeting and strategy, tailoring solutions to fit the unique needs of key accounts. - Guide clients through setup requirements (creative, pixels, KPIs), ensuring campaigns are fully prepared for launch. - Collaborate with internal teams such as Buying and Creative to ensure an efficient and effective campaign launch. - Campaign Post-Launch: - Act as the ongoing client-facing liaison for campaign performance, optimizations, revisions, and renewals. - Translate analytics and performance data into clear, actionable insights for clients. - Provide proactive recommendations for adjustments and upsells to maximize client outcomes. - Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments. Qualifications - Demonstrated ability to confidently lead client calls, explain performance data, and make strategic recommendations. - Comfortable advising executives and decision-makers on growth opportunities. - Strong communication skills, both verbal and written; able to simplify complex digital metrics for clients. - 5+ years of digital advertising experience with programmatic, SEM, social, or multi-channel campaigns. - Strong attention to detail; able to manage multiple high-value accounts simultaneously. - Bachelor’s degree (preferred). Benefits - 3 weeks of PTO (+ 9 paid holidays) - Medical, Dental, and Vision Insurance - 401(k) Retirement Plan - Casual, high-energy work environment - Opportunity for upward mobility - Company provided laptop - Competitive salary

Role Description The Media Buyer Opportunity: Ignite Home Services is a performance-driven marketing agency specializing in generating high-quality leads for home services advertisers nationwide. We are seeking a Home Services Media Buyer to join our team and play a pivotal role in optimizing paid media strategies that directly drive lead volume for our clients. This role goes beyond traditional campaign management, you’ll be responsible for planning, executing, and optimizing paid search and paid social campaigns specifically tailored to the home service industry. You’ll collaborate closely with Account Management and Sales to ensure that every dollar spent translates into measurable lead growth for our home services partners. The ideal candidate has hands-on experience managing lead generation campaigns in high-intent verticals (preferably home services), thrives in data-driven environments, and is passionate about delivering tangible ROI. - Strategically plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns to drive qualified leads and booked jobs. - Manage and analyze daily performance metrics such as CPL, cost per lead, conversion rate, and ROI to ensure optimal performance. - Identify underperforming campaigns and implement data-driven optimizations to improve lead quality and lower acquisition costs. - Maintain and monitor budget pacing, keyword strategies, ad copy testing, audience targeting, and geo-optimizations specific to home service trade areas. - Stay on top of Home Services advertising compliance policies and ensure all ad creatives and campaigns adhere to industry and platform regulations. Account Support & Collaboration: - Partner with the Account Management team to deliver strategic recommendations and campaign performance insights to clients. - Attend client calls as needed to explain campaign performance, optimizations, and strategy direction. - Collaborate with Sales and Creative teams to align messaging, targeting, and landing page strategy to maximize conversion rates. - Contribute to new campaign launches for incoming clients, helping shape paid media strategy from day one. Reporting & Analysis: - Build comprehensive reports and dashboards highlighting key KPIs (CPL, conversion rates, LSAs performance, cost per lead and quotable order). - Translate campaign data into actionable insights and present findings to internal stakeholders and clients. - Continuously test new ad formats, bidding strategies, and landing page experiences to increase lead generation performance. Qualifications - Bachelor’s degree or equivalent work experience required. - 2+ years of experience managing paid media campaigns (Google Ads, Meta, or programmatic) — experience in Home Services marketing or other lead-gen verticals strongly preferred. - Proven success managing performance-based campaigns focused on lead generation and conversion optimization. - Deep understanding of Google Ads, LSAs, Meta Ads Manager, and conversion tracking (Google Tag Manager, GA4). - Strong analytical skills — comfortable using Excel/Sheets and data visualization tools to interpret campaign results. - Excellent communication and presentation skills; able to simplify data-driven insights for clients. - Organized, detail-oriented, and proactive with a strong sense of ownership and accountability. Benefits - 3 weeks of PTO (+ 9 paid holidays) - Medical, Dental, and Vision Insurance - 401(k) Retirement Plan - Casual, high-energy work environment - Opportunity for upward mobility - Company provided laptop - Competitive salary + bonus program Company Description Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media. - First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources. - Proprietary Advertising Technology: Our proprietary, all-in-one 360* advertising platform centralizes reporting, operations, and creative in a single streamlined system. - Impactful Integration: Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory. - Massive Reach: We have access to over 250 billion impressions per day. - Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service. - Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions. - Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

Role Description The Digital Solutions Manager will provide cross-platform full funnel digital marketing solutions and grow digital business with advertisers in local communities. Responsibilities include: - Responsible for pipeline management and meeting digital sales goals, individually and for the team. - Build relationships across local businesses and agencies to act as a trusted marketing partner. - Leverage an entrepreneurial mindset to solve complex problems with tailored solutions. - Conduct virtual and in-person meetings demonstrating subject matter expertise. - Cultivate new business, self-generated and with local team, and collaborate with team members. - Take ownership of the pre- and post-sale process to exceed customer expectations. - Interpret performance reports and use data to make campaign recommendations. - Be a strategic sales leader who creates future value while delivering immediate results. - Coach, mentor, and train sales team on digital product offerings and industry trends. - Participate in regular virtual team meetings to foster collaboration and engagement. Qualifications - Proven track record of digital sales quota achievement. - Proven track record of selling digital marketing products (Search, Social, Programmatic). - Proven track record of success in growing new business. - Advanced knowledge and understanding of digital research tools and methodologies. - Superior presentation, interpersonal & communications skills. - IAB Certification (preferred). - BA/BS degree. - Minimum 2 years of digital sales experience. - PowerPoint, Excel experience. - Valid Driver’s License and Car Insurance (required). Benefits - Competitive base plus UNCAPPED commission plan. - 3 Weeks PTO. - 9 Paid Holidays (Two personal/floating Holidays). - Health, Dental, Vision. - 401(K). - World Class training opportunities and client solutions, including access to our own DMP. - Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media.

Role Description The Digital Campaign Coordinator acts as the technical hub that connects sales and our centralized buying team. This is a collaborative role that assists in client meetings, creating proposals, and partnering with internal teams to ensure a smooth campaign launch, and ongoing client support and campaign optimization. Success in this role comes in the form of accelerated sales and reduced campaign cancellations. Responsibilities: - Pre-Sale - Support Client Discovery & Pitch Efforts: Participate in client needs analyses (CNAs) and pitches, contributing strategic recommendations, ad examples, and creative ideas that align with campaign goals. - Deliver Responsive & Insightful Support: Respond to inquiries within 24 hours, providing data-driven insights and proactive communication to strengthen client and sales team relationships. - Develop & Deliver Strategic Proposals: Collaborate with sales teams to define objectives, KPIs, and targeting strategies; conduct market research using tools like Dstillery, Ad Mall, and SEM Estimates; and create compelling, well-formatted proposals that align with client goals, brand voice, and sales objectives. - Post-Sale - Proposal Creation: Develop and format compelling proposals for client opportunities, ensuring alignment with brand voice and sales objectives. - Website Updates for Live Events: Manage and update website content to promote upcoming live events, including event schedules, registration links, and promotional assets. - Event Signage Design & Production: Coordinate with designers and vendors to create event signage; oversee production timelines and ensure materials are ready for installation before live events. - Sales Support: Collaborate with sales staff to build and refine go-to-market (GTM) proposals, presentations, and post-event recaps. - Marketing Collateral Coordination: Ensure consistency of branding and messaging across digital and physical event materials. - Coordinate Campaign Setup & Execution: Gather and organize campaign details (targeting, geo, audience segments, etc.), confirm orders, and collaborate with Digital Campaign Managers to ensure accurate setup, pacing, and delivery of all placements. - Monitor Performance & Drive Optimization: Review Tapclicks data for accuracy, analyze campaign metrics, and provide actionable recommendations for optimization and upselling opportunities. - Foster Communication & Collaboration: Schedule and participate in client check-ins to review results and insights, address performance issues, and stay aligned on product updates and deliverables. Qualifications - Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines. - Exceptional Communicator. Experience taking the lead in interdepartmental projects. - Experience with digital ad messaging best practices (does not build the ads). - Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar. - Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities. - 1+ years experience in digital advertising. - 4-year college degree or comparable work experience required. Benefits - 3 weeks of PTO (+ 9 paid holidays). - Medical, Dental, and Vision Insurance. - 401(k) Retirement Plan. - Casual, high-energy work environment. - Opportunity for upward mobility. - Company provided laptop.

Role Description The Performance Specialist for Townsquare Ignite’s Home Services Team is a client-facing role focused on retention, growth, and strategic support. You will serve as the main point of contact for vertical-specific advertiser accounts and drive outcomes by ensuring campaigns are strategically planned, managed, and optimized by internal teams. - Vertical experience (home services: HVAC, plumbing, roofing, etc.) is critical to understanding client pain points, seasonality, and customer behavior. - This role does not directly manage campaigns inside platforms but serves as the quarterback — partnering with Campaign Managers, Search Strategists, Buyers, and Interactive Strategists. - Success in this role is measured by client satisfaction, platform performance, retention, new account growth, and revenue expansion. Responsibilities - Serve as the primary post-sale client-facing contact, responsible for building strong relationships to drive retention and satisfaction. - Lead the strategic direction of client campaigns with a focus on business outcomes and revenue growth. - Facilitate clear communication between clients and internal teams to maintain alignment on goals, deliverables, and timelines. - Identify upsell opportunities to deliver added value and encourage incremental investment. - Conduct regular performance reviews, providing insights and recommendations tied to business goals and KPIs. - Act consistently in the best interest of the business and uphold high professional and ethical standards. - Coordinate with Campaign Managers, Search Strategists, Buyers, and Interactive Strategists to ensure proper setup and launch. - Support strategy formation to align with business objectives and market context. - Ensure internal teams understand client objectives, audience, and KPI targets. - Monitor high-level campaign performance to ensure KPIs are met and ROI goals achieved. - Provide proactive insights and data-backed recommendations to clients on a routine basis. - Communicate optimizations, status updates, and next-step priorities directly with clients. - Help preserve client goodwill and long-term relationship value. Minimum Performance Expectations - Maintain a minimum $3,000,000 book of business. - Conduct monthly reporting calls and share reports with all clients. - Maintain 95% month-over-month client retention. - Onboard at least one (1) new client per month. Qualifications - Experience supporting digital media or strategic accounts; familiar with paid search, paid social, programmatic, or multi-channel campaigns. - Home Services category experience strongly preferred (HVAC, plumbing, roofing, electrical, etc.). - Ability to interpret performance data and translate findings into actionable insights. - Strong relationship-building and communication skills. - Highly organized, with the ability to manage multiple accounts simultaneously. - A proactive mindset with enthusiasm for helping clients grow. - Agency or client-facing experience is preferred. Benefits - Competitive Salary + Commission on go-live revenue. - 3 weeks of PTO (+ 9 paid holidays). - Medical, Dental, and Vision Insurance. - 401(k) Retirement Plan. - Casual, high-energy work environment. - Opportunity for upward mobility. - Company provided laptop. - Competitive salary + bonus program.

Role Description As Director of Direct Mail, you will serve as the strategic and revenue-driving leader for our Direct Mail product line. This is a high-impact sales role focused on generating your own new business while acting as the internal subject matter expert and revenue partner for our Townsquare markets. - Drive revenue growth by prospecting and closing new Direct Mail opportunities directly with clients. - Partner closely with Account Executives and market sellers to develop, pitch, and close Direct Mail opportunities. - Assist sellers in-market—helping identify opportunities, shaping strategy, and driving incremental revenue. - Equip sellers with the confidence, strategy, and expertise needed to position Direct Mail as part of a comprehensive marketing solution. - Identify high-potential accounts, build targeted campaigns, and support sellers throughout the sales cycle. - Deep understanding of programmatic marketing and audience targeting, with expertise in data-driven Direct Mail solutions. - Operate as both a hunter and a revenue enabler—building your own pipeline while supporting sellers. - Fast-paced, client-facing leadership role blending individual production, collaborative selling, and sales enablement. Qualifications - Proven track record of exceeding sales quotas in digital or performance-based marketing environments. - Demonstrated experience selling programmatic marketing solutions. - Direct Mail experience required, specifically data-driven or programmatic Direct Mail solutions. - Strong new business development background with a hunter mentality. - Ability to simplify complex marketing strategies into clear, compelling client solutions. - Experience training, mentoring, or coaching sales teams preferred. - Advanced understanding of audience targeting, first-party data, attribution, and full-funnel strategy. - Superior presentation, communication, and interpersonal skills. - Proficiency in PowerPoint and Excel. - BA/BS degree (required). - IAB Certification (preferred). Requirements - Own and drive Direct Mail revenue growth through self-generated new business and market collaboration. - Build and manage a strong pipeline, consistently achieving and exceeding sales goals. - Serve as the Direct Mail subject matter expert across our markets. - Educate and train Account Executives and sales teams on product positioning, targeting capabilities, best practices, and case studies. - Partner with local sellers on client strategy, prospecting, proposal development, and closing. - Conduct compelling virtual and in-person presentations that demonstrate expertise in programmatic audience targeting and data-driven Direct Mail solutions. - Identify cross-channel opportunities that integrate Direct Mail with digital, CTV, search, and social campaigns. - Leverage data and insights to create strategic marketing recommendations tailored to each client’s goals. - Take ownership of the full sales cycle, including pre-sale strategy and post-sale performance analysis. - Interpret campaign reporting and provide actionable optimization recommendations to drive incremental revenue. - Act as a strategic sales leader—creating scalable solutions that generate immediate results and long-term value for Townsquare. Benefits - Competitive base plus UNCAPPED commission plan. - 3 Weeks PTO. - 9 Paid Holidays (Two personal/floating Holidays). - Health, Dental, Vision. - 401(K). - World Class training opportunities and client solutions, including access to our own DMP. - Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities.

Role Description The Digital Solutions Manager will play a key role in helping businesses in the Home Services sector grow through targeted digital marketing strategies, leveraging our Ignite and Interactive solutions. Your role will focus on identifying and securing new clients, managing relationships to ensure their marketing objectives are met, and driving business growth through our full-funnel digital solutions. This is a fast-paced, client-facing role where you will work closely with local businesses to deliver results-driven marketing strategies. Responsibilities - Pipeline Management & Sales Growth: Drive digital sales revenue by securing new clients and expanding relationships with existing Home Services businesses. - Strategic Consultation: Act as a trusted marketing partner, providing industry insights and tailored digital advertising solutions that align with each client’s business objectives. - Solution-Based Selling: Leverage an organic and targeted approach, combining website development, SEO, Business Management Platform integrations (Service Titan, House Call Pro, Field Edge, Service Fusion), and advanced programmatic strategies through LSA, SEM, Direct Mail and Ignite solutions. - Client-Centric Approach: Conduct virtual and in-person consultations, offering expertise in industry trends, digital marketing, and performance-driven advertising strategies. - Campaign Execution & Optimization: Manage the pre- and post-sale process, ensuring we exceed client expectations through data-driven insights and campaign recommendations. - Performance Analysis: Utilize reporting tools to assess campaign effectiveness, providing recommendations that drive incremental business growth for our clients. Qualifications - 4-year college degree or comparable work experience required - 2+ years of experience in programmatic media - Experience in digital marketing, advertising sales, or business development, preferably within the home services - Strong knowledge of programmatic advertising, SEO, LSA, SEM, and digital performance metrics - Ability to build relationships with local service providers and understand their unique business needs - An entrepreneurial mindset with a problem-solving approach to client challenges - Proven ability to manage multiple accounts and drive revenue growth Benefits - 3 weeks of PTO (+ 9 paid holidays) - Medical, Dental, and Vision Insurance - 401(k) Retirement Plan - Casual, high-energy work environment - Opportunity for upward mobility - Company provided laptop - Competitive salary + bonus program

Role Description The Digital Campaign Manager acts as the technical hub that connects sales and our centralized buying team. This is a collaborative role that assists sales in campaign structure, buying in campaign launching, and acts as the liaison between our client services team and our local markets. This position reports to the Regional Director of Campaign Management and is ultimately responsible for the design, implementation, optimization, and reporting of digital campaigns. Success in this role comes in the form of accelerated sales and reduced campaign cancellations. Responsibilities - Strategy: - Coach & develop sales professionals on our product capabilities. - Oversee technical approval of proposals being built by our sales strategists. - Give insight and suggestions for sales for ongoing campaigns based on feedback from our buyers. - Campaign Pre-Launch: - Coaches sales on crafting quality messaging for various tactics (social, SEM, programmatic, etc.). - Assigns targeting segments based on experience and overall tactic mix. - Delegates to sales tasks to be completed in order to fully prepare a new client campaign for launch (creative, pixels, KPIs). - Responsible for compiling all elements of the insertion order and scheduling the campaign to be trafficked. - Campaign Post-Launch: - Primary point of contact for local markets you support to our centralized buying, client services, and analytics teams. - Support local market as client optimizations, revisions, upsells and renewals come in from our post-sale teams. - Continually refine and improve continuity between all workgroups. - Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments. Qualifications - Manages time; focuses on urgent and important tasks; avoids procrastination; follows up; shows strong attention to detail; meets deadlines. - Exceptional Communicator. Experience taking the lead in interdepartmental projects. - Experience with digital ad messaging best practices (does not build the ads). - Actively listens; clearly and effectively conveys information; uses professional telephone skills; demonstrates effective business writing skills; shows excellent grasp of grammar. - Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities. - 1+ years experience in digital advertising. - 4-year college degree or comparable work experience required. Benefits - 3 weeks of PTO (+ 9 paid holidays). - Medical, Dental, and Vision Insurance. - 401(k) Retirement Plan. - Casual, high-energy work environment. - Opportunity for upward mobility. - Company provided laptop. - Competitive salary.