• Support the execution of product marketing initiatives related to our QBO integration, in alignment with agreed global and regional GTM strategies. • Develop a strong understanding of customer pain points and use cases within the North American market to inform messaging and positioning. • Contribute to the rollout of product launches by preparing content and assets that clearly articulate customer value. • Partner with Marketing teams to help shape campaign messaging, value propositions, and audience targeting. • Create use-case-led narratives and content that support demand generation and conversion. • Provide product messaging, market insights, and proof points to support top- and mid-funnel activities. • Help maintain and optimise our presence on third-party review platforms (e.g. G2, Capterra). • Collaborate with Digital and PLG teams to support improvements to the free trial experience, including onboarding content and in-app communications. • Analyse trial performance data and contribute ideas for messaging or content improvements to support conversion. • Develop and maintain enablement assets such as pitch decks, battle cards, and product collateral. • Support trial-to-paid handover through clear, consistent messaging around value and differentiation. • Monitor competitor positioning and contribute to regular competitive updates and materials. • Assist with maintaining product marketing tools and AI-supported enablement resources.

• Coordinate product launch messaging and releases, ensuring all GTM teams (Sales, Success, Support) are enabled with the right messaging and materials. • Translate technical capabilities from product (via PRDs or other documentation) into clear, benefit-driven narratives that resonate with SaaS, Gaming, and Mobile App audiences. • Create pitch decks, one pagers, and battlecards that help GTM teams navigate technical discussions with confidence. • Comfortable presenting and conducting training in large forums, including in all-company meetings. • Track competitor development updates and developer trends to ensure FastSpring remains competitive in its market position. • Using your coding skills (HTML/CSS/JS) to build POC examples of how FastSpring’s systems can support unique use cases (e.g., a gaming web store or SaaS checkout flow). • Execute on strategy for FastSpring’s Developer Relations program, ensuring a consistent stream of content and resources that empower the FastSpring developer community. • Write technical documentation and developer-centric content including API tutorials, integration guides, and technical blog posts

• Develop a deep understanding of Qu’s products with a focus on Qu’s Smart Kitchen to articulate how they solve operational challenges for quick service and fast casual brands • Assist in updating product collateral (one-sheets, FAQs, website copy) to reflect latest capabilities like predictive maintenance and energy optimization • Collaborate with marketing teams to create social media posts, email campaigns, and presentations highlighting key benefits • Draft customer testimonials and case studies showcasing Smart Kitchen's success in reducing food waste or improving order accuracy • Conduct research on restaurant technology trends to inform messaging • Monitor competitor solutions to refine Qu's positioning • Partner with sales to ensure alignment of marketing collateral with ROI-driven use cases • Coordinate with product, sales, customer success, and marketing on timelines and asset distribution for new features to support product launches

• Create compelling marketing assets including demo videos, event sessions, website content, and sales decks • Conduct market research, customer interviews and competitive analysis to inform product positioning and messaging and define the ideal customer profile • Develop and execute go-to-market strategies for new product launches and feature releases • Work with the broader marketing team to ensure flawless execution of product messaging across communications and campaigns • Collaborate with product management to translate technical features into customer benefits • Enable the sales team with training, messaging, key talking points, visuals and materials needed to effectively sell our solutions • Stay current with industry trends and best practices in supply chain risk management, sustainability, and climate adaptation.