• You set the strategy and drive execution across paid, lifecycle, and content. • You’ll design the journey, ensuring lead routing and MQL quality are seamless from the moment someone raises their hand. • You’ll manage the 'brain' of our operation—segmentation, lead scoring, and behavioral automation. • You’ll live in the data (CAC, ROAS, CPL) and run a rigorous CRO program. • Success looks like: Higher Quality, Not Just Higher Volume; Sales Alignment; A Compound Interest Machine.

• Define the vision, strategy, and operating model for growth across direct response channels, creator-led performance marketing, affiliate, TikTok Shop, and performance creative • Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio • Set execution standards across channels, including bidding strategy, audience segmentation, value-based optimization, creative testing velocity, prospecting and retargeting structure, and dynamic budget allocation • Lead the strategy for high-velocity performance creative across paid social, video, audio, and creator-driven formats • Own media investment planning and forecasting, including annual and quarterly budget allocation, pacing, and performance management • Partner closely with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance • Partner with peers in the Data and Analytics team to drive testing and measurement strategy across channels • Scale creator and partner channel performance across affiliate and influencer programs • Lead social commerce expansion with a mandate to build TikTok Shop into a meaningful revenue channel • Oversee agencies, media partners, and internal teams with clear operating cadence

Director of Paid Media (Remote Worldwide) This Role Is Not About Running Campaigns It’s about owning revenue, retention, and the standard of excellence for Paid Media at Powered by Search. If you’re a senior paid media leader who wants full accountability for growth, client outcomes, and team performance this role is designed for you. Our Mission at Powered by Search We are on a mission to be the best in the world at SaaS marketing — doing work we love, with people we like, how we want. As trusted advisors to the world's fastest-growing B2B SaaS and tech companies, we're rated 5/5 ★★★★★ on Glassdoor, with 99% of our team recommending us to peers. The Opportunity As Director of Paid Media, you will own the vision, performance, and revenue impact of the Paid Media department. This is a true P&L-owning senior leadership role. You are accountable for: - Protecting and improving net revenue retention (NRR) - Growing revenue within existing paid media client base - Ensuring our paid media service is best-in-class, scalable, and defensible - Building, coaching, and holding accountable a team of senior paid media experts You’ll manage up to four Associate Directors, work directly with executive stakeholders internally, and serve as a trusted advisor to senior client leaders. Core Responsibilities Reporting to the VP, Operations, you will be responsible and accountable for: Net Revenue Retention & Revenue Growth - Proactively identify churn risk and lead corrective action - Own expansion strategy across the paid media client portfolio - Identify, forecast, and influence revenue growth opportunities within existing accounts - Ensure paid media directly contributes to client renewals and expansions Department Vision & Service Excellence - Define and own the long-term vision for Paid Media at Powered by Search - Translate that vision into clear quarterly priorities, KPIs, and execution plans - Ensure service design, delivery quality, and outcomes meet our highest standards - Continuously evolve paid media offerings to stay competitive and relevant for B2B SaaS clients Client Leadership & Advisory - Maintain senior relationships with CMOs, VPs of Marketing, and Revenue leaders - Act as a strategic advisor, not just a channel expert - Clearly communicate paid media performance in the context of pipeline, revenue, and business impact - Step in when accounts need senior-level leadership or course correction Team Leadership & Talent Development - Hire, develop, and retain top-tier paid media leaders - Coach high performers toward greater scope and impact - Decisively manage underperformance, coaching up or coaching out as needed - Create clear career paths, expectations, and accountability across the department - Protect high-value clients through smart capacity planning and resourcing Operational Rigor & Accountability - Own departmental P&L forecasting, capacity planning, and prioritization - Establish quality control and performance standards across all accounts - Ensure consistent execution while enabling experimentation and innovation - Use data to guide decisions, investments, and trade-offs What Success Looks Like (12 Months In) - Paid Media NRR is strong, predictable, and improving - Expansion revenue from existing paid media clients is increasing quarter-over-quarter - Clients view Paid Media as a core growth driver, not a commodity channel - Associate Directors operate autonomously with high accountability - Underperformance is addressed quickly; excellence is the norm - The Paid Media department has a clear POV and market reputation You're Our Ideal Candidate If You: - Think in terms of revenue, retention, and business outcomes, not just performance metrics - Have directly owned successful expansion and renewal outcomes - Are comfortable making hard people decisions in service of excellence - Can balance strategic vision with operational execution - Earn trust quickly with executive clients and team members - Hold yourself and others to an exceptionally high bar Required Experience - 7+ years of paid media experience, including 2+ years in B2B SaaS - 4+ years leading teams, including senior-level managers or leads - Proven experience managing enterprise paid media budgets ($50k+/month) - Demonstrated success driving expansion revenue and retention - Deep expertise in Google Ads and LinkedIn Ads; strong working knowledge of Meta - Strong understanding of pipeline, attribution, and revenue reporting - Experience partnering with Sales, RevOps, and Marketing leadership - Comfort operating in a fully remote, globally distributed environment Why Join Powered by Search? - Drive results without the typical agency constraints - Work with premium B2B SaaS clients who respect expertise - Join a team with 3+ year average tenure and 70+ NPS - Advance your career without becoming purely managerial - Learn from top 1% SaaS marketing experts Core Values - Give a Sh!t - Always Be in It To Win It - Be Obsessed with Serving Others - Practice a Growth Mindset - When We Fail, We Don't Lose the Lesson Benefits & Compensation - Competitive base salary + quarterly performance bonuses - 5 weeks paid time off - Flexible remote work (4-hour overlap with Americas time zones) - Comprehensive health benefits for Canadian residents - Regular in-person team meetups and annual retreat - Weekly 1:1 coaching and professional development - Work directly with clients (no account managers) Your Growth Trajectory At Powered by Search, one year of growth equals 3-4 years elsewhere. You'll have direct client access, strategic autonomy, and the support of world-class SaaS marketing experts. Ready to level up your impact in B2B paid media? Join the team that's transforming how B2B SaaS companies approach paid acquisition.

• Execute integrated demand generation campaigns across email, website, paid channels, and organic programs. • Build and optimize email marketing campaigns including newsletters, nurture flows, promotional sends, and triggered automation. • Build AI workflows to generate additional pipeline and opportunities • A/B test subject lines, CTAs, landing pages, and messaging to continuously improve performance. • Track, analyze, and report on campaign performance metrics, including MQLs, opportunities, conversion rates, and pipeline contribution. • Manage website updates to support campaigns, product launches, and conversion optimization efforts. • Optimize landing pages and forms to improve lead capture and user experience. • Partner with marketing leader and web teams to improve SEO, site engagement, and conversion rates. • Monitor website analytics and recommend improvements based on data insights. • Develop and manage lead nurture programs aligned to buyer stages and personas. • Support lead scoring model implementation and ongoing optimization in collaboration with sales. • Ensure proper lead routing, qualification criteria (MQL/SQL definitions), and CRM hygiene. • Analyze funnel performance and identify gaps in lead progression. • Work closely with sales to align on feedback, lead quality, and conversion improvement opportunities. • Maintain dashboards and reporting on demand generation KPIs. • Provide insights into campaign ROI, attribution, and pipeline impact. • Identify trends and recommend strategies to improve lead quality and marketing effectiveness.