• Own the end-to-end planning, execution, and performance analysis of our marketing campaigns • Analyze customer, funnel, and performance data to inform campaign messaging and targeting • Translate insights into clear campaign narratives aligned to prospect pain points • Ensure messaging is in line with brand strategy and be able to clearly communicate expected outcomes • Own campaign ideation, planning, and execution from concept through launch • Create detailed campaign briefs and collaborate with Content team, Design team, Paid media team, SDR/Sales for ABM campaigns, Demand generation agency • Manage timelines, dependencies, and deliverables to ensure on-time execution • Communicate statuses of campaign deliverables to leadership • Identify and activate promotion opportunities across multiple channels, including Paid media, Email and nurture, 3rd party sites, Sales enablement and outbound support • Ensure campaigns are truly omni-channel, coordinated, and consistent across touchpoints • Build and maintain campaign reporting and dashboards in HubSpot • Report campaign performance to organizational leadership, including leads generated, pipeline and revenue influenced, meetings booked, ROI and conversion metrics • Provide actionable insights and recommendations for optimization • Optimize nurture paths and lifecycle workflows for leads generated by campaigns • Communicate proactively with Sales when new campaigns launch • Partner closely with marketing ops to ensure clean handoffs and attribution • Understand and optimize how campaign data flows across systems • Partner with Marketing Ops to ensure proper tracking, attribution, and data integrity across campaigns • Identify gaps in data capture and proactively improve campaign measurement frameworks • Leverage AI tools to improve campaign personalization, targeting, and performance • Identify opportunities to automate manual campaign workflows and scale execution • Experiment with and help build AI agents or automated workflows to support campaign planning, execution, and reporting

• Develop and execute ABM and demand generation campaigns targeting priority accounts. • Manage and coordinate with an agency in the Philippines for programmatic and digital execution. • Use 6sense to identify intent signals, segment audiences, and optimize targeting. • Build and maintain campaign workflows in HubSpot and ensure accurate attribution in SFDC. • Monitor performance metrics, generate reports, and present insights to stakeholder. • Create detailed account plans and reviews to show progression of deals with key accounts. • Continuously refine campaigns based on data-driven insights to maximize ROI.

• Turn initiatives from leadership into clear execution tasks and timelines • Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches • Manage workflows, timelines, and task tracking across multiple workstreams • Support end-to-end tracking across performance marketing channels • Configure and QA tracking across platforms • Ensure data flows correctly from source → lead → revenue • Identify and resolve basic tracking gaps and escalate when needed • Build and maintain daily/weekly reporting • Track key metrics (CPL, revenue per lead/call, conversion rates, margin) • Translate data into clear, actionable updates • Build and maintain spreadsheets and reporting infrastructure • Help improve processes for setup, QA, and reporting • Act as a connector between strategy, dev, marketing, and operations • Help ensure alignment across stakeholders

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role is accountable for overall Paid Search performance and long-term channel growth on 1-2 complex client accounts. The mission is to combine deep platform expertise with strategic foresight—owning budgets, pacing, reporting, and quality assurance while ensuring every deliverable meets Closed Loop’s high standards. By fostering strong client relationships, bringing forward market insights, and telling a clear, compelling Paid Search story with data, this role drives impactful results and positions clients for continued success. Ultimately, the mission is to act as a trusted advisor to clients and a strategic leader within the team, ensuring both excellence in execution and innovation in approach. This is a fully remote (U.S. only) position. What You'll Do: - Manage the Paid Search program for 1-2 complex clients as a highly integrated member of a client team. - Develop a deep understanding of your assigned clients’ businesses and what matters most to them. - Build, launch, and meticulously optimize your clients’ digital advertising accounts. - Proactively monitor account performance, identify opportunities for optimization and growth, and implement changes. - Analyze account data, compile reports, and produce data visualizations. - Forecast budgets and outcomes. - Identify advanced advertising strategies that will keep your clients ahead of the competition and sell those strategies to your clients. - Be accountable for client budgeting, pacing, and accuracy. Manage budget allocation and pacing across channels and initiatives to ensure we meet budget and performance expectations. - Participate in client meetings and provide communications for your assigned ad channels. Manage client expectations via clear, concise, strategic communications. - Research and keep abreast of trends in digital advertising. - Mentor ad coordinators as needed. - Be a well-integrated member of the team. Participate in team meetings, be active on Slack, etc. - Participate in (or lead) audits of ad accounts for client prospects and complete peer reviews of current client accounts. - Ensure that the procedures in Closed Loop’s Information Security Policy are personally followed and that all company and client data personally accessed is properly secured. Qualifications - 7 or more years of experience designing and managing paid advertising campaigns to specific ROI goals. B2B experience and/or agency experience is a big plus. - Hands-on experience with multiple advertising platforms (Google Ads, Microsoft Ads are essential, Meta, LinkedIn, and others a plus). - Experience managing ALL facets of digital advertising campaigns. - Experience making effective pitches/presentations to key decision makers. - Experience leading meetings and proactively managing client/stakeholder relationships. - Experience with data analysis, visualization and presentation. - Experience using analytics tools (Google Analytics, Adobe Analytics, etc.). - Strong project management and communication skills. - Ability to quickly learn new software applications. Benefits - Competitive salary. - Flexible time-off policy. - Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA). - Remotely work for a company that was built for remote work. We've always been remote, and our company's structure, processes, and culture reflect that. - Work with top-tier clients. We make a point of working with larger, growing brands that interest us. As a result, you get to focus your efforts on a couple of clients who are doing big things. - Great colleagues who value teamwork, skill, and ability more than fancy rhetoric. You'll have the opportunity to learn from some of our industry's brightest and most supportive people. - The salary range for this position is $90,000-$110,000/year, DOE. Company Description Closed Loop is a game-changing digital advertising agency that helps innovative companies like Clover, Rakuten, and Insperity maximize performance and achieve exceptional results through integrated paid media campaigns. We believe that happy employees create happy clients—it's part of the reason Ad Age has named us one of the Best Places to Work for the last seven years.