This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description At Circana, Product Marketing’s mission is to inspire product aha moments. As a Product Marketing Analyst, you will be instrumental in helping create and deliver global messaging and enabling resources for some of Circana’s products. You will collaborate with different teams including Product, Technology, Sales, and Corporate Marketing to help shape the narrative of Circana’s products. Key Responsibilities: - Partner in developing compelling product positioning and messaging by analyzing customer insights, competitor strategies, and market trends to support go-to-market strategies. - Develop and scale customer-facing assets and sales enablement materials that support revenue growth and product adoption. - Assist in the development of product messaging and positioning that clearly articulates the value of our solutions to target audiences. - Champion the role and impact of Product Marketing across the business, fostering engagement and alignment on strategic priorities. Qualifications - 1-3 years Product Marketing or Marketing experience, preferably in a B2B environment; Media, Retail and/or Consumer Packaged Goods experience a bonus. - BA or BS in Marketing or other communications-related discipline. - Proven content writing and project coordination skills are mandatory, as are strong communication, design, creative, analytic and process skills. - Excellent organization skills and a propensity to meet deadlines with high-quality results. - Adaptable and able to manage multiple tasks across a variety of responsibilities. - Self-starter with an ability to achieve objectives with minimal supervision. - Strong, goal-oriented team player, capable of managing projects requiring input from multiple different teams. - This individual should possess a positive attitude and be passionate, curious, creative, independent, thoughtful, and proactive. Requirements - Stay Curious: Being hungry to learn and grow, always asking the big questions. - Seek Clarity: Embracing complexity to create clarity and inspire action. - Own the Outcome: Being accountable for decisions and taking ownership of our choices. - Center on the Client: Relentlessly adding value for our customers. - Be a Challenger: Never complacent, always striving for continuous improvement. - Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity. - Commit to each other: Contributing to making Circana a great place to work for everyone. Benefits - Salary range for this role is $50,000.00 to $52,000.00 USD. - Remote work options available. - Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice). - Your current employer will not be contacted without your permission. Company Description Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set. At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Role Description The Senior Director, Product Marketing is a strategic leadership role responsible for defining and driving interos.ai’s product marketing vision across our supply chain risk intelligence portfolio. This leader will own messaging and positioning, go-to-market strategy, competitive intelligence, analyst relations, and customer facing material ensuring our platform is clearly differentiated in an increasingly complex market landscape. Reporting to the SVP, Global Marketing, this role partners closely with executive leadership across Product & Technology, Engineering, Sales, and Customer Success to shape category narrative, accelerate pipeline, and support revenue growth. The Senior Director will lead and scale a high-performing product marketing team while serving as a visible internal and external evangelist for interos.ai’s platform and thought leadership in supply chain risk intelligence, including cyber, finance, ESG, catastrophic, geopolitical, and restrictions. This is a high-impact leadership role requiring both strategic orientation and operational rigor, with accountability for measurable business outcomes. What You’ll Do - Partner with Sales and Revenue leadership to design and deliver pipeline programs, customer-facing materials, and complementary field enablement infrastructure, ensuring teams can clearly articulate value propositions and competitive differentiation. - Establish performance dashboards to measure launch effectiveness, pipeline influence, content utilization, win rates, and analyst impact. - Define and operationalize a comprehensive product marketing strategy aligned to company growth objectives, market expansion, and category leadership. - Be the Voice of the Customer in partnership with Customer Success to help define product messaging and be a voice in shaping the roadmap. - Partnering with Corporate Marketing, own global messaging and positioning frameworks, ensuring differentiation across supply chain risk intelligence. - Lead end-to-end go-to-market strategy and launch execution for new products, features, integrations, and market expansions, including planning, enablement, and post-launch analysis. - Drive a robust competitive intelligence function that delivers actionable insights, battlecards, win/loss analysis, and strategic market assessments to executive leadership and field teams. - Lead analyst relations strategy, building strong engagement models with key industry analysts and ensuring interos.ai is accurately positioned in relevant market reports. - Collaborate cross-functionally to align product roadmap, market feedback, and customer insights into cohesive market narratives. Qualifications - Bachelor’s degree in Marketing, Business, Engineering and Computer Science; or equivalent experience. - 12–15+ years of progressive enterprise SaaS product marketing experience, including leadership of high-performing teams. - Demonstrated success owning GTM strategy, positioning, and messaging in complex B2B enterprise environments. - Deep experience in value-based messaging, sales-led growth, partnership marketing, technical product launch management, competitive intelligence, and analyst relations. Bonus Points For - Experience building or defining emerging technology categories. - Background supporting both commercial enterprise and public sector/government markets. - Embodying our core values: Hungry, Humble, Smart. Benefits - Comprehensive health, dental & vision insurance. - 401(k) with employer match. - Flexible Time Off (FTO) + 10 paid holidays. - Career growth opportunities in a fast-scaling company. - Employee referral bonuses and recognition programs. Compensation - Base Salary Range: $230,000 - 250,000 USD (depending on experience and location). - Variable Compensation: Performance-based annual bonus. - Equity: Stock options included as part of total compensation package. Work Environment, Location and Travel This is a remote-first role open to candidates legally authorized to work in the United States. This position may require minimal travel. Equal Opportunity Employer interos.ai is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees regardless of race, religion, gender identity, sexual orientation, age, disability, or veteran status. Accessibility & Accommodations We are committed to providing reasonable accommodations for candidates throughout the hiring process. If you need assistance, please contact us at hr@interos.ai.

• Define and lead vertical marketing strategy across key industries (e.g., Tier 1 Banks, Fintech, Payments, Marketplace & Gig, Gaming, Workforce, Public Sector). • Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to each GTM pod. • Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives. • Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity. • Build and scale partner marketing across networks, processors, platforms, and strategic consulting partners. • Develop joint value propositions and co-marketing initiatives that drive sourced and influenced pipeline. • Establish clear goals and KPIs tied to pipeline, revenue, win rates, and strategic account growth.

• Work directly with our Product Marketing Director to support initiatives aimed at expanding our market leadership within our customer base. • Gain hands-on experience in a fast-paced, dynamic environment while learning about SaaS marketing, product positioning, sales enablement, and customer engagement. • Contribute to the development of compelling marketing messages, assist in product launches, and help refine our sales enablement content. • Analyze data to help us understand customer needs, competitive landscape, and emerging industry trends within the DAM space. • Assist in the creation of plans for product launches and handle content related to new products. • Help craft messaging for new features, and develop tools to train internal teams. • Assist in the development of tools and resources for our sales team in engaging prospects. • Collaborate with sales, product, and customer success teams to ensure alignment on messaging and goals. • Help the team experiment with AI tools to automate workflows and analyze data.